Copy Cat: Great Find in My Daily Deal

By Posted in - Copy Cat on August 29th, 2011

Okay, by show of hands, how many Groupon groupies do we have here? How about Living Social junkies? And how many folks subscribe to more than one daily deal program, which means multiple emails a day adding to your inbox clog?

I’ll admit, I love the idea. But unless the subject grabs me — meaning that it is something I would normally want to buy in the first place — I just delete it. If I open it, it must be easy to understand what the offer is, truly a good price and simple to redeem. Oh, one other thing… the copy! It has to hold my attention.

Last week I received a Copy Cat-worthy daily deal from Living Social. Here’s the part I liked: It takes a good deal of kneading to end up with the perfect loaf of bread. Today’s deal from Watu Wazuri Massage Experts will make sore joints and muscles the yeast of your worries.

That made me smile. Sure, that kind of slightly cheesy humor is not the right tone for all brands or all situations, but I can appreciate the fact that it wasn’t your average relaxation/massage copy. It caught my attention and made me want to learn more about Watu Wazuri.

What about you? Are you addicted to daily deals delivered to your email? And does the copy influence you?





(4) awesome comment(s)...

  • Slee Arnold - Reply

    September 28, 2011 at 8:24 pm

    I do glance and ABSOLUTELY if the topic is not of interest, I don’t go any further. It is really annoying when it takes several clicks to get the real deal information. I agree with Kris – it would be great to sort by category of what we would be interested in receiving! (I did love the visual of the kneading when it comes to a massage though!).

    • Dana Hughens - Reply

      September 28, 2011 at 8:55 pm

      Messaging about massaging… now THAT would be a fun assignment!

  • Kris Schindler - Reply

    September 1, 2011 at 10:06 pm

    I have used some daily deals but honestly, I loathe email and do I all can to keep it from populating my inbox, so I don’t subscribe. I believe I’ve done a better job than I thought communicating to friends about who I am and what I like however, because when my friends forward a deal to me, they are right on target. (I would have purchased the Watu Wazuri massage but Raleigh is a bit of a schlep for kneading, regardless of how good).

    • Dana Hughens - Reply

      September 1, 2011 at 10:11 pm

      The daily deals do certainly seem to pile up quickly in the inbox. I wonder if any of the services offer the option to only receive deals on certain things. Hmmm. I’ve got to look into that. Thanks for your comment!

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