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Tag: online shopping

Evolution of the Daily Deal

Evolution of the Daily Deal

December 23, 2013January 31, 2023 Margot HorganBlog, MarketingAmazon Local, daily deal, groupon, LivingSocial, online marketing, online shopping

Online shopping may be king, but what about the daily deal, which became a widely popular online offer through sites like LivingSocial, Groupon and Amazon Local? To many, the daily deal is dead as a doornail, and companies like LivingSocial are rushing to change their strategy and stay relevant to shoppers.

Switching its focus from urgency to variety, LivingSocial is seeking to offer its customers a wider selection of deals available for longer periods of time. Earlier this year, Livingsocial let the world know of its strategy shift through a Halloween-themed message, titled “The Daily Deal is Dead.”

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“That’s right; we said it. One deal a day just isn’t enough. Now we have thousands of deals every single day. That means more restaurants. More events. More everything. Stop waiting for the daily email and start searching for the best of your city anytime you want.”

So what does this mean for LivingSocial in 2014 and the following years? As the company has struggled to consistently stay in the black, only time will tell if this strategy switch will prove to be profitable in the long run. What are your thoughts? Will more deals mean more purchasing for you?

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Is Everyone Shopping Online This Christmas?

Is Everyone Shopping Online This Christmas?

December 19, 2013January 31, 2023 Tracy LathanBlog, Marketingchristmas shopping, flash sales, online marketing, online shopping1 Comment on Is Everyone Shopping Online This Christmas?

This year, Cyber Monday was the biggest single online shopping day in history, with more than $2 billion spent. And according to this recent USA Today article, Online Holiday Shopping Stays Strong While Stores Lag, it looks as though online shopping continues to be king, while physical stores are falling behind. So, it begs the question…does anyone actually Christmas shop in stores anymore?

Personally, I have always loved the holiday shopping experience. Never particularly enjoyed the crowds or the parking, but give me a warm coffee beverage and some festive holiday tunes and I happily joined the masses. But now that I have two kids, a job and a million other things to do, I too have succumbed to the ease and stress free mode of online shopping from the comfort of my home. I have also talked to more people this year than ever who are doing most all their shopping online.

Since I am a marketing professional by trade, of course I look at this through a different lens than the average American. And I am acutely aware that email marketing is one of the biggest reasons online shopping has become so popular. This morning I had no less than 67 emails from every retailer I have ever purchased something from waiting to greet me in my inbox. They all promised FREE shipping or 40 percent off TODAY ONLY. I must admit the sense of urgency of limited availability always gets me.

Screen Shot 2013-12-17 at 4.18.02 PM

I must not be the only one since Flash sales have become so popular in recent years. Sites like One Kings Lane and Zulily cause people like myself to often make impulse purchases because you only have a limited time to take advantage…and then the item is gone. Forever. But there has been a lot of talk lately about whether or not flash sales are just a flash in the pan, or if they are here to stay. According to this recent article, How Zulily Escaped the Flash-Sales Curse, some companies, are doing it right by having a narrowed focus and really working to build customer loyalty. And it doesn’t hurt that Zulily’s target is mamas, who we all know love to hunt for a bargain online.

Companies like Amazon make it so easy…with your credit card information and mailing address already programmed in, it’s only a quick click of the mouse and a new Razor scooter and a Kindle are sitting at your doorstep.  And while having to pay shipping used to be the deterrent for some, now almost all retailers are offering free shipping.

So, I ask…are department store holiday window displays a thing of the past? Or are there still people out there who prefer the hustle and bustle, the brick-and-mortar, and the face-to-face communication. Less than one week left…will be interesting to see if traffic in the physical stores picks up the closer we get to the big day!

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
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As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
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Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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