If you’ve read our other Copy Cat posts, you know that the Clairemont team loves good copy. I really like it when I find a little gem in my stack of junk mail,which is the case with this Johnnie Boden postcard.

Extra points go to the Boden copywriters for pulling off the use of the word “quiver” in this direct mail piece. Additionally, the line “What I’ve lost in muscle tone I’ve more than made up for with experience” demonstrates a keen understanding of the target audience.

“We used to be so good together…” the flipside reads. Yes, we did. And I think I need a new fall wardrobe.