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Category: Blog

A Spicy Peek into the 11th Pepper Fest

A Spicy Peek into the 11th Pepper Fest

October 8, 2018January 31, 2023 Cherith AndesBlog, Clairemont Client News, Real Estate PRBriar Chapel, festival PR, food pr, real estate marketing, real estate PRLeave a Comment on A Spicy Peek into the 11th Pepper Fest

Spice and sweet heat. Bands and brews. Art and activities. Families and fun at every turn!

On September 23, 2018, Clairemont client Briar Chapel opened its Great Meadow park to host the 11th Annual Pepper Festival in partnership with Abundance NC. As one of the largest chef competitions in the Triangle, the Pepper Fest challenges top chefs and brewers to craft their most creative recipes using the locally bred and grown North Carolina pepper. This year’s Go Wild theme invited artisans to also showcase foraged ingredients to raise the awareness of North Carolina’s bounty.

Festivalgoers sampled a mouthwatering smorgasbord of bites and brews, from spicy mojitos to sweet pepper nut butter. The foodie roster featured culinary cornerstones ranging from Harvest 18, Saint Jacques French Cuisine and City Kitchen to Tribeca Tavern and creative food trucks. Award-winning brewers and distillers, such as Fullsteam, Mystery Brewing, TOPO, Carolina Brewing and Bull City Ciderworks, proffered a menu of zesty beverages, beers and liquor cocktails.

And this year, we crowned a new court of foodie winners!

2018 Pepper Festival Awards

  • “Feeling Spirited” – Best Spirit:  Fairgame Distillery
  • “Ale Drink to That” – Best Beer/Cider/Mea:  Honey Girl Meadery
  • “Most Loved Libation” – Best in Show Drink: HomeBucha
  • “The Savory Stunner” – Best Savory Dish: Little River Eco Farm 
  • “My Sweet Heat” – Best Sweet Dish:  Big Spoon Roasters
  • “The Double Take” – Most Creative Dish: Fusion Fish
  • “The Platinum Pepper” – Best in Show:  The Food Fairy
  • “The Staff Sweetheart” – Most Local:  Angelina’s Kitchen
  • “Best Volunteer”: Norma Yanik
  • “Best Farm”: Honey Bee Farms

Kids played the day away at Pepperpalooza, featuring bubble art, face painting and wacky storytelling. Guests jammed out to all-day bluegrass tunes from Elis Dyson and the Shambles, voted “Best Local Band,” along with ZamBamBooGee. This year’s festival welcomed a record 3,000 festivalgoers!

Best of all, the proceeds of the Pepper Fest benefit Abundance NC, a nonprofit dedicated to supporting sustainable food and fuels. We always love a good foodie festival, especially one that helps 200 local farmers who would not otherwise be in business!

Want to see some of our other fun work with Briar Chapel? Give it a gander!

Blog post originally appeared on BriarChapelNC.com. Cover image from Greg Stewart Photography.

 

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Meet Jackson, Clairemont Intern

Meet Jackson, Clairemont Intern

October 4, 2018January 31, 2023 Cherith AndesBlog, Professional Development, The Clairemont Teamclairemont intern, Jackson Hughens, PR InternLeave a Comment on Meet Jackson, Clairemont Intern

MY LIFE

I have been creating as long as I can remember. When I was five years old, I directed and starred in my first short film. When I was 10, I made a music video parody that got almost 9 million views. Throughout my time in middle school and high school, I learned the Adobe Creative Suite. I soon had amassed a large portfolio, and I used it to get an internship at Turner Broadcasting in Atlanta, Georgia. After living by myself for a summer in Atlanta, I am eager to get back to the film industry there. I have many goals for myself as I start my senior year of high school, and I plan to accomplish them before next summer.

BEARFELF

Over the years of constantly creating, I have started many projects and shared them through social media. My most recently successful endeavor has been creating comics for Instagram. Drawing has always been a great form of creative expression for me. I lately have been pushing myself to draw constantly in order to develop a distinct style. In October of 2017 I drew a three-panel comic parodying Garfield, except with a bear — thus the name “Bearfelf.”

After my friends told me it was golden, I started up an Instagram account. Everyone I showed it to loved it, but I needed to show it to more people. I decided to become a business account and use the Instagram promotion tool. With the help of a $50-dollar investment from a friend, Bearfelf finally took off, and our audience grew more and more. Today we are still growing more than ever, and we recently made a deal to have Bearfelf comics printed in a popular online magazine.

BIG DREAM

It may seem as if I am a young amateur, but I strongly believe in collaboration. Back in 2015 when I was running a Lego YouTube channel with 10,000 subscribers, I met my friend from Canada, Brody. Though we live approximately 1400 miles apart, over the years we have been fueling each other’s creative ideas. We have written, shot, directed and edited a mini-series in the span of two weeks. We also both work on Bearfelf, holding brainstorm sessions on Skype on the weekends.

After months of development we are soon to release a Bearfelf video game. Recently, we have started work on our first album in an effort to be the first band that performs in two countries at once. We keep ourselves busy by constantly creating. The Big Dream is a mindset that anyone can have. It is a mindset that you can achieve anything you want if you put in the hard work right now.

Written by Jackson Hughens, Clairemont intern.

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Meet Anna, Clairemont Intern

Meet Anna, Clairemont Intern

September 18, 2018February 21, 2023 Clairemont InternBlog, Professional Development, The Clairemont TeamClairemont Communications, clairemont intern, interns, PR internship, professional development

From Pre-Med to PR

As a freshman, I came to college with a lot of uncertainty in regards to what I wanted to spend the next four years of my life studying. I thought for sure, however, that my degree would be in the field of science. Perhaps I would earn a Bachelor of Science in biology with plans to go to nursing school, medical school or dental school. Four years later, I’m a senior at the University of North Carolina at Chapel Hill majoring in advertising with a minor in cognitive science. What happened, you ask?

The Transformation

After taking an introductory biology course paired with a lab and a statistics course my first semester, I soon realized that science wasn’t for me. I learned the hard way that college level science courses were a bit more advanced than the standard high school curriculum. Hoping to find a subject I was passionate about, I spent the following semesters taking various classes to fulfill my general education requirements. I found psychology interesting and picked up a cognitive science minor along the way. By the end of my sophomore year, I still wasn’t sure what vocation I wanted to pursue. Naturally, I was confused and began to panic.

Soon after, I walked into academic advising to declare my major to advertising through the UNC-CH School of Media and Journalism on a whim, not having taken a single class within the discipline. I heard great things about the program and the professors, but I simply hoped for the best.

The Transformed

The rest was history, and the best came. I have highly enjoyed all of the courses I have taken and the skills I’ve gained during my time as a journalism student. From working with Cartier in a creative advertising course to traveling to China on a global immersion program to learn about how the advertising, PR and journalism industries function in a communist country, the experiences I have gained will prove useful in all of my future career endeavors.

Not only do I have my professors to thank but also my internship opportunities that have provided me with real-world experience within the advertising, PR and marketing industries. As an intern at Clairemont Communications, I hope to expand upon my knowledge in the PR industry by working closely with clients to help them achieve their business goals. From creating social media campaigns to delivering media pitches and assisting with long-awaited grand openings of businesses, I am excited to meet new people and learn new things.

As they say at UNC-CH, “The ceiling is the roof.” At Clairemont, I hope to achieve new heights.

Written by Clairemont Intern Anna Ostrowski, a senior at UNC.

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Meet Kaitlyn, Clairemont Intern

Meet Kaitlyn, Clairemont Intern

September 12, 2018January 31, 2023 Clairemont InternBlog, Professional Development, The Clairemont TeamClairemont Communications, interns, Public RelationsLeave a Comment on Meet Kaitlyn, Clairemont Intern

The dream job

Bakery owner. First-grade teacher. Founder of a dog and cat rescue. Novelist. If you asked me today what my dream job is, I would probably say one of these or something similar to it — without much thought or consideration mostly because these jobs are simple to define and palatable. Additionally, each job caters to big loves of mine: desserts, kids, animals and writing. However, it wouldn’t be entirely true of me to say that my dream job was a bakery owner or novelist.

Within a few years of any one of these jobs I would be bored. That’s not much of a dream job, is it?

How I found it

Early in my sophomore year at the University of North Carolina at Chapel Hill, I started to have doubts about the degree in global studies I was pursuing. It was too similar to my political science major, and I felt limited both creatively and in the opportunities available to me. I decided to take two classes in the School of Media and Journalism just to see if I would like the material — and I loved it. I was immediately captivated with public relations, in part because the classes and faculty offered an environment where I felt valued and truly learned, but even more so because I finally realized that my true dream job is in communications. In May of 2019, I’ll graduate with a bachelor’s degree in media and journalism and a bachelor’s degree in political science.

As a public relations practitioner I could work on a bakery’s grand opening or do media relations for an elementary school getting state-of-the-art technology. I could work on the website and newsletter for an animal shelter or arrange readings for a novelist at smaller, intimate bookstores to debut their books. Essentially, in public relations, I would have the opportunity to put on a new hat, work with new people and tackle new problems every day.

How I’ll get it

Despite spending much of the past few years in a classroom or library, I’ve always had a fascination with life and an eagerness to see as much of the world and meet as many people as possible. This has fueled my love of traveling — most recently to London — and my love of books that share exciting stories and ideas. It also makes coming home to my family and friends in the western mountains of North Carolina that much sweeter.

I hope to bring that fascination and eagerness to Clairemont, putting life and energy into each of my projects. I know that my time at Clairemont will be full of learning opportunities, new people and new ideas — just some more of my favorite things. I am excited and humbled to be working at an agency that can give detailed care to its clients, and I can’t wait to see what we accomplish at Clairemont in the months ahead. I know this internship will better prepare me for my dream job in public relations.

Written by Clairemont intern Kaitlyn Karcher, a senior at UNC.

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Client Selected as Columnist for Psychology Today

Client Selected as Columnist for Psychology Today

September 10, 2018February 21, 2023 Cherith AndesBlog, Clairemont Client News, Public Relationsauthor, PR for authors, Psychology Today, publicist, Raleigh authors

What does it take to be selected as a regular columnist for a national industry publication, such as Psychology Today?

No simple resume or listicle could entail the qualities that such a position requires.

But we know of at least one woman that does.

Oh, The Tales She Could Tell!

Clairemont client Carrie Knowles is a storyteller, creator, world traveler, arts advocate and grandmother with a passport the size of a library.

Carrie’s abodes have spanned the globe from Belgium to Provence, with brief stints in Australia and South Africa. This vivacious lady is known for knitting colorful scarves and whipping up impromptu gourmet meals for her friends.

Author and Artist, Leader and Inspirer

Professionally, Carrie is an author of 45 years whose work has secured more than 25 literary awards, including six finalist nominations in Glimmer Train competitions and an Honorable Mention in the National Literary Awards. In fact, when her book “The Last Childhood: A Family Story of Alzheimer’s” was first published, it was named one of the top 100 books on the topic of Alzheimer’s caregiving. As the esteemed 2014 Piedmont Laureate, Carrie has traveled North Carolina speaking to and teaching aspiring authors.

(Oh, to have been a fly on the wall at one of those workshops!)

From printed page to paint brush, Carrie’s community involvement has shaped the culture in the Triangle for three decades. Carrie founded and directed the Boylan Heights ArtWalk in Raleigh for 17 years, and she provided board leadership for the Raleigh Chamber Music Guild, Burning Coal Theater and the United Arts Council. In 2008, she brought the Brussels Chamber Orchestra to the US for its US debut and built the Cross Currents Chamber Music Festival around them. From 2008-2012, the Cross Currents Festival brought some of Europe’s top young talent to the Triangle and created a vital Side-by-Side training program for young Triangle musicians.

A life of accolades and wonderful accomplishments for sure. But the magic of Carrie is something more. Stories whisk you away to the countryside of France, a campfire in the Middle East, a garden in Michigan.

And Now…

It was Carrie’s rich life experience coupled with her talent for storytelling that garnered the attention of the editor of Psychology Today. Now, Carrie shares her entrancing life tales in her regular column “Shifting Forward: A Wanderer’s Musings,” from her granddaughter’s humorous-yet-meaningful antics to the import of a simple summer salad.

Take a moment and savor something meaningful. Check out Carrie’s column!

P.S. Want to get social with Carrie?

Instagram:             @CarrieKnowlesPublications
Twitter:                  @CarrieJKnowles
Facebook:              www.facebook.com/carriejaneknowles
Facebook Alzheimer’s Support Group: www.facebook.com/groups/TheLastChildhood

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clairemontcommunications

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