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Category: Blog

Hug it Out of Slug it Out? More from Summer Brand Camp

June 11, 2012January 31, 2023 Dana PhelpsBlog, Professional DevelopmentBanding People Together, Clairemont Communications, PR, Summer Brand Camp

http://www.youtube.com/watch?v=0PJakiUSfF8&feature=relmfu

In my last post, I talked about some of my favorite things about Summer Brand Camp. Today, I wanted to dig a little deeper into the first thing from that list which was the collaborative song writing exercise, led by Banding People Together. In addition to thinking things like this are just really fun, I love to observe the human dynamics in these types of situations.

The first thing I noticed was all the different backgrounds represented in the room. People came from different states, some were in marketing while others were in HR or operations, we had cat lovers and dog lovers (if you know me at all, you know…), we had people who thought we should write our song in a major key to make it sound uplifting and others wanted the darker sound that comes from a minor key, and we had those who enjoy curse words and those who do not. Sound familiar? It should. It describes most people’s work environments.

Our first task was coming up with a name. Brant, our facilitator, stressed the importance of consensus to teamwork. When it seemed there wasn’t one choice that everyone loved (sounds familiar again, eh?), Brant did something that I thought was brilliant to bring in the few folks who didn’t agree with the majority. He gave them something special… or I suppose you could say he played to their egos. Either way, it worked! The females in the room agreed on The Summer Brand Cramps. Two guys, George and Michael, were opposed. So, we became George Michael and the Summer Brand Cramps, and eventually George Clay Michael and the Summer Brand Cramps to include the name of the third guy in our group. With their names getting the spotlight, we reached consensus. Hmmm, I’m going to remember that little trick.

Next we debated style, lyrics, should we use the f word in our song, all kinds of fun things! Then, we were down to the wire to finish our song in time for the performances, and we had the biggest debate about how the song should end. When you read the lyrics below, you’ll get a sense for the path the song was taking and musically, there was a lot of angst in it. Brant advised that it wouldn’t go with the flow for it to end all happy happy. It came down to one line. Should it be “slug it out” or “hug it out?” “Slug it out” really fit more with the overall tone and feel of the song, but really everyone in the room was of the mindset of resolution when applying our song to real life and we just couldn’t feel right with “slug it out.” Plus, @IamCathyMac (follow her — she’s new on Twitter. Tell her she’s doing a great job!) who was so sweetly persuasive really wanted “hug it out.” See, sweetness can get you so far in negotiations!

The last thing I have to say is that I was originally adamantly opposed to putting something about a cat in our song. But even my canine loving heart found myself agreeing to change a “now” to a “meow” because from across the room I had started to adore and respect a (gasp!) cat lover for her creative ideas and the collaborative way she played the game. We even added a little kitty choreography, and man oh man, what a great time we had performing our song! We were a team that overcame our differences, and we were proud to be teammates. And we still think we were better than all of the other teams! With that said and without further ado, I give you the lyrics to “Meow”….

I hear you b!+@#ing but we ain’t listening

Your lips are moving but words aren’t sinking in

You say you really care, but I just don’t see it there

We gotta do this or we’ll be outta here

Just shut your big mouth

Stop messing around

Let’s get the job done

It’s time to have some fun, MEOW

You say you’re trying, but it’s not working out

I think you’re lying, so let’s just hug it out (awwww)

Just shut your big mouth

Stop messing around

Let’s get the job done

It’s time to have some fun, MEOW

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My First 30 Days at a Raleigh PR Agency: Day 8

June 8, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Social Media + Influencer EngagementInstagram, Instagram for Video apps, PR, Public Relations, Raleigh PR Agency, Social Media

At Clairemont, we focus on blending traditional communication and social media to provide our clients with monumental results. So, knowing what is the next big thing to hit the social media world is our job! But with social media and technology changing everyday, it can be a challenge keeping track of all the newest social crazes.

Sites like Mashable and PR Daily do a great job of reporting on industry news and are a good reference for social media updates. According to a June 6 article on PR Daily, the video version of Instagram is an up-and-coming contender for the next popular social networking app. Here is its list of their top 10 Instagram-for-video apps to watch:

1. Viddy. Of all the new-breed video-sharing options out there, this is the one that looks and feels the most like Instagram. It has all the features you’d expect, including Facebook Timeline integration. If celebrity interest is any indication, Viddy might become the “it” platform. For some mind-bending content, check out Britney Spears’ channel (only available on iPhone at this stage).

2. SocialCam. This is the other “hot” video-sharing app at the moment, thanks in part to the team behind another popular video-based service, Justin.tv. The “leaderboard” function shows you who has the most followers on SocialCam, which at this point is led by The Roxie a “SocialCam Rockstar.” It’s available on iPhone and Android.

3. Klip. This should have been called Klipstagram or Klipterest, because it is the closest to a mash-up of Instagram and Pinterest you’ll see. It’s another iPhone-only app, except you do have the ability to connect Klip with YouTube or upload directly from Klip.com (something that Instagram has avoided).

4. Looplr. A combination of the first three apps profiled here, Looplr allows for simple “shoot, share and watch” capability from your phone, supported by that familiar Pinterest-style viewing interface on the Web.

5. Tout. Tout is a little different from the first four; it’s more of a “Twitter for video sharing” app, enabling users to upload 15-second video status updates. Ex-NBA star Shaquille O’Neal was one of the first big names to join Tout (under the direction of Amy Jo Martin, a.k.a. Digital Royalty, one of sports most respected digital marketing experts).

6. Veetle. This is slightly different from the others in that it focuses on “live video broadcasting” among your social networks as opposed to recording and then posting (in a similar fashion to qik.com).

7. MyVidster. Again, this one is slightly different because it started as a Web-based video-bookmarking service, but it has recently launched a mobile app to allow sharing on the move.

Instagram for Video apps

Social video discovery specialists

There are a few similar Web-based apps that focus more on discovery than creation, which shouldn’t be overlooked.

8. Shufflr. While this is available on mobile, the most interesting element of Shufflr is the Facebook integration that sits within your profile and serves up your daily video fix based on your interests.

9. Chill. One of the more recent talked about Web apps, Chill borrowed some inspiration from Pinterest and made video content sharing more “personally social” than the behemoth YouTube.

10. Frequency. This Web-based aggregator brings video content together from professional content creators such as BBC, ESPN, and the NBA. It’s hard to categorize this one, and it does feel similar to the current YouTube interface.

Does anyone have an account on these apps? I’d be interested to know which ones everyone is using. I think I’m going to download Shufflr and give its daily video feed a try!

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Buddy Media vs. Wildfire

June 8, 2012January 31, 2023 Josephine ButlerBlog, Marketing, Social Media + Influencer EngagementBuddy Media, differences between, measurement tools, pros and cons, social media tools, tracker, Wildfire

One of the things I love about my job in public relations is the chance to familiarize myself with emerging technologies. It seems like every single day I am reading about the latest and greatest Facebook app or measurement tool. Social enterprise software companies are working hard each and every day to enhance users’ experiences across various social networking platforms.

The tough part in learning about all of the software available is figuring out what are the differences – they can be so similar! Today, I’d like to compare two similar services –  Wildfire and Buddy Media – both of which I have used for client projects:

Wildfire

Functionality: This suite of products includes a messenger tool, where you can schedule posts, respond to posts and generally keep track of page activity in chronological order.  Additionally, it features a page manager tool where you have the ability to create as many applications (or apps) as you’d like  (quizzes, photo albums, coupons, etc. included), as well as a promotions tool where fans can register for a sweepstakes. Page-level and app analytics are also available to you.

Pros:

  • Using the monitor tool, you have the ability to compare the performance of your page with other Facebook pages.
  • Wildfire has a great selection of pre-coded templates for your use. This is especially useful if you don’t have anyone in the office (or no budget) to create a custom app using CSS coding.

Cons:

  • The analytics don’t differ that much from what Facebook offers with its Insights feature.
  • You cannot track old posts. Only posts that are made after you start using the tool will be available. While this might not sound all that problematic for some of you, it’s important to be able to track old posts when you’re dealing with the history of customer service complaints.

Buddy Media

Functionality: Like Wildfire, the Buddy Media suite of products features a conversation tool where users can schedule and respond to posts, as well as see activity in chronological order.  It also features a profile tool similar to that of Wildfire’s page manager tool (sweepstakes included) and a similar analytics feature.

Pros:

  • Buddy will work with you to create a custom template design for your tab(s), reflecting the colors and fonts of your brand.
  • You are able to track old posts! Buddy populates its conversation tool with posts that were made even before you started using the program. This is nice for reasons mentioned above.

Cons:

  • Buddy’s analytics don’t differ that much from Facebook Insights, either.
  • Without CSS coding knowledge, you are more limited in what you can do with your tabs. Buddy has a smaller selection of templates than that of Wildfire.

Of course, everything that I’ve written above could change in a matter of months, weeks even! In fact, I haven’t used Buddy Media’s tool in the last five months. Undoubtedly, the company has responded to customer feedback and has upgraded many of its services. Not to mention, Salesforce.com just entered into an agreement to acquire the company in hopes of delivering the first comprehensive marketing cloud.

Is there anything you’d like to add to the list of pros and cons for Buddy Media and Wildfire? I know that cost certainly is a concern, but because it can vary greatly from client to client and service to service, I thought it’d be good to focus mostly on function here. Feel free to share your feedback on cost, as well!

We’d love to hear your thoughts!

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This One Time at Brand Camp…

June 7, 2012January 31, 2023 Dana PhelpsBlog, Professional DevelopmentCraig Fisher, People Report, PR, Raleigh PR Agency, Summer Brand Camp

http://www.youtube.com/watch?v=Y6zBvrHkCWc&feature=relmfu

This week I’m attending my first Summer Brand Camp, a conference hosted by People Report for people in marketing, operations and human relations, in the restaurant industry. Having worked with several national restaurant brands and franchised operations, it is really fun to be here and feel like I’m part of the inside circle of such a passionate group of people.

Here are some of my favorite things that have happened at Brand Camp so far:

  1. The first night, as a total newbie in this group, I went into a room with about 15 other people and wrote a song. As a collaboration exercise led by Banding People Together, this was the perfect icebreaker and a wonderful way to learn more about my fellow campers and the challenges they face in their daily jobs. In a short period of time our “band” named George Clay Michael and the Summer Brand Cramps created a hard-driving song with a lot of angst about the communications struggles that occur between departments and colleagues. Watch the video to see for yourself how the words “shut your big mouth,” a hug and meowing can all come together in one song.
  2. One of the absolute best stories came from two guys, Jason Lauritsen and Joe Gerstandt, who talked about how difficult it is to always be authentic during a time when the words authentic and authenticity  have turned to buzzwords. Jason and Joe encouraged campers to work hard at being original and for people and brands to shake their tail feathers and fly their freak flags. The story they told was about a doctor they both went to for vasectomies. (I’m telling you, these folks at Brand Camp REALLY share a lot.) Picture Dr. Sloan who comes in for the procedure with a “Surgery for Dummies” book under his arm as he asked the nurse (in front of the patient) “Was this the vasectomy or the sex change?” The point is, you might not think of a doctor as being funny and perhaps a tad inappropriate, but that’s who Dr. Sloan is. He’s authentic, and being his patient was a memorable experience. And Jason and Joe endorse him everywhere they go!
  3. Simon T. Bailey challenged the campers with defining their Vuja De moments. You know what deja vu is, right? Well Vuja De is when you say, “I haven’t seen it yet, but I intend to create it.” How do you know you are getting close to having a Vuja De moment? You start becoming uncomfortable with being comfortable. Wow! That gave me a flashback to the moment I decided I wanted to open a Raleigh PR agency. Simon offered some other interesting thoughts including this: A job is something you are paid to do. Creating a moment of brilliance is something you are made to do.
  4. William Tincup, Bryan Wempen and Craig Fisher talked about the importance of having a social framework versus a social strategy. The energetic and interactive discussion about how to let your audience influence your online engagement and asking the question of “what are you trying to do” before deciding which tools seemed like a page out of the Clairemont playbook. Such validation to hear these highly regarded experts in the HR industry — a different space than PR — reinforce the advice we give our PR clients about social media and overall communications.
  5. Christopher O’Donnell told an inspiring, funny and motivational story about becoming the CEO of Famous Dave’s. My favorite part was when he was in a company meeting and told the founder, the board and the franchisees, “I am the CEO. I’m Christopher O’Donnell, and I am the CEO. CEO’s are hired to be leaders, and that’s what I plan to do. I plan to lead.” Then he went to his office, locked the door, took a couple of deep breaths and said, “Oh, shit.” Great example of the responsibility you accept when you take on a leadership role.
  6. Marc Buehler, president of O’Charley’s, said the answer to the question of, “How do you turn a business around?” is simple…. go back to what made the company great. Why did people love it in the first place? I’m going to be honest, I’ve refused to eat at an O’Charley’s for a few years now. But knowing that Marc has been at the helm for a year and seeing his passion, I just might have to give it another try.
  7. Realizing that two shout-outs in the same post to William Tincup and Jason Lauritsen will likely fuel their already healthy egos (and you know I mean that in a loving way!), I have to share the link to their performance at last night’s talent show. LMFAO would be proud, don’t you think?

This has been a wonderful learning and networking experience, and I hope I am able to attend Summer Brand Camp next year! Fellow campers, what have been your favorite moments?

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My First 30 Days at a Raleigh PR Agency: Day 7

June 7, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Public Relationsentry-level PR job, entry-level PR position, Freckle, Public Relations, Raleigh PR Agency, time entry, time management

This may seem a little odd to you, but I can look back through my notebook and know my entire schedule and every little thing that I have done in my past week of work. A time entry log is usually a requirement at public relations agencies for keeping track of how much time you have spent on client work. I’m going to have to get used to writing down everything I do!

One thing I have noticed, though, is that keeping a time log has made me hyperaware of how much time it takes me to complete a task, and I’m much more accountable for my time management. I wish I had done this in college. I could have saved a lot time from procrastination!

For instance, if I’m writing a blog for a client and I see that it is taking me longer than it should, I can pick up the pace. Now I have it down to a science for how long certain tasks should take me, and I can force myself to stay within those time constraints. Another plus? I have the foresight to know that a project is taking more time than originally planned. This gives us an opportunity to provide the client with  advance notice and make necessary adjustments to our schedules.

From what I have heard, formally entering time entries can be a huge hassle depending on what tracking program is used. At Clairemont, we use a program called Freckle, and so far, it has been convenient and easy to use. All I have to do is enter in the amount of time, the client name and some tags to describe and identify the project. I have never had to use another program besides Freckle, but apparently this is much easier. Plus, Freckle is cute and uses the prettiest colors, so why would you not want to use it?

Entering time is easy with Freckle!
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