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Year: 2014

Surprise & Delight: Le Meridien Tampa

Surprise & Delight: Le Meridien Tampa

July 2, 2014January 31, 2023 Dana PhelpsBlog, Restaurant PR + Hospitality PRCustomer Service, Le Meridien, PDQ, PR, PR Agency, Restaurant PR, Starwood, Starwood Preferred Guest, Tampa1 Comment on Surprise & Delight: Le Meridien Tampa

Last week I had the pleasure of returning to Tampa to visit again with our clients at the PDQ (People Dedicated to Quality) corporate office. As our local PDQ restaurants wrapped up their rounds of the company’s annual employee shake competition, I was excited to get to Tampa to hear what “our stores” in North Carolina are up against in the way of competition from the other PDQ locations.  Check out the coverage our Clairemont team secured to learn more about PDQ’s shake contest: N&O, Cary Magazine, WRAL Out and About, Fayetteville Observer and Durham Magazine.

Since we started working with PDQ earlier this year, there have been more shake breaks in our office than we probably want to admit. My point is, I can get distracted by one shake… like the current feature shake, Key Lime Pie. See, I just did it. I got distracted. So can you imagine how hard it is for me to focus when I’m thinking about 20+ shake flavors?!? Maybe that’s why I didn’t notice that the Le Meridien in Tampa only been open for few hours when I booked my reservation through the Starwood Preferred Guest website. That’s right. a few hours.

There was something really fun about walking into a grand opening you weren’t expecting. Especially since we plan so many grand openings for our clients, it was interesting to see it unfold from a guest perspective. I learned upon check-in that I was there on the hotel’s second day, and while I had only booked one night (due to not yet knowing if the location was convenient to my meetings for the coming days) after seeing how beautiful this hotel was and receiving such Le Meridien restaurantexcellent client service, I extended my reservation. I’m so happy I did! Here are the stand-outs that will make Le Meridien my first choice anytime I’m in Tampa:

  • Friendly, helpful, passionate staff. WOW these people. Sure, it might be easy to be excited during the opening, but I suspect that when I visit again later this month and the months to follow, it will be the same experience. From the woman who so warmly greeted me at check-in (the only name I didn’t get – next time!) to Jason Lutrell (recent PR grad – congrats!) answering my many questions and expertly fixing one tiny thing that wasn’t 100 percent perfect to the beautiful and friendly Colleen at the bar, the service was excellent. At checkout, Evanlee said she liked my usage of the word stow instead of store. Before our conversation ended, I was off to a business extravaganza instead of a normal ole business meeting — what a fun start to my day! But I wasn’t out the door until Julius made me the most delicious chocolate hazelnut latte and seemed truly disappointed when my answer to his, “And will I see you again tomorrow morning?” was no.
  • Community partnerships. My room key doubled as a ticket good for free admission to the Tampa Museum of Art. I loved learning that as I was checking into the hotel. I also noticed that photos of the nearby Tampa Theatre joined photography of other lovely architectural details from around the city to complete the room decor. This beautiful photography is by artist Amy Martz. I love an organization that supports its local arts scene. Le Meridien room decor
  • Conveniences for the business traveler. I’m on the road a lot for work, and I’m always surprised when my hotel room doesn’t have enough outlets or  outlets in the right places. I loved the bedside tables that had pop-up charging stations with a regular outlet and a USB outlet, in addition to the ones at the desk. My MacBook and iPhone stayed well charged my entire stay. I also loved the baskets in the closets that facilitated quick unpacking and organization while allowing me to being able to build a day’s outfit at a glance instead of rummaging through drawers.
  • It is simply beautiful. I intentionally saved this for last because it is the most obvious cool factor if you have seen or read anything about the hotel. I had not, so it was a huge delight for me, a lover of historic buildings and the kind of architecture typically only found in old downtown areas. Le Meridien Tampa is housed in a former U.S. Federal Courthouse. It is absolutely stunning! Get a virtual tour through the hotel’s Facebook page.

A chance meeting with the hotel’s general manager, Brent Scarbro, was delightful. I commented that as a PR person, the opening seemed to be seamless and a huge success. I suspect Brent, a Starwood veteran, was being humble when he gave the credit to the building’s history, his staff and the marketing efforts of the corporate Starwood team based on the resulting news coverage. Extra credit for the creative PR move to get the former judges who once worked in this building to be part of the VIP tours — awesome media angle! Check it out below, and join me in congratulating Brent and his team. And when you are in Tampa, now you know where to stay.

 

Courthouse transformed into elegant hotel

Tbo.com – ‎Jun 11, 2014‎
The Le Meridien also joins a growing pack of new hotels in downtown Tampa, not to mention several new or renovated hotels in the Westshore area geared to business travelers. The Epicurean hotel opened on South Howard Avenue last autumn, focused …

First looks at Tampa’s Le Meridien Hotel, a federal courthouse reborn

Tampa Bay Business Journal – ‎Jun 11, 2014‎
First looks at Tampa’s Le Meridien Hotel, a federal courthouse reborn. of; 35. IMG 4699. The signage against blue downtown skies makes for some nice facade treatments. The hotel is slated to open June 16 with 130 guest rooms. Alexis Muellner/Tampa Bay …

Bizou to provide ‘approachable’ French-themed dining at Le Méridien

Tampa Bay Business Journal – ‎Jun 12, 2014‎
The front steps of the former federal courthouse on Florida Avenue take visitors directly to Bizou Brasserie and Longitude Bar, the restaurant operations of upcoming Le Méridien hotel in downtown Tampa. The restaurant will play a key role in the success of …

Old Tampa courthouse transformed into new hotel

Bay News 9 – ‎Jun 11, 2014‎
From the outside, the old courthouse in downtown Tampa really doesn’t look much different. But step inside and the 109-year-old building on North Florida Avenue has been transformed. The old courthouse is now the Le Meridien Hotel. “I couldn’t be more …

Photos: A new life for a long-abandoned courthouse

MyFox Tampa Bay – ‎Jun 11, 2014‎
Tampa’s long-abandoned old Federal Courthouse just finished quite the makeover. On Wednesday, developers of Le Meridien Tampa unveiled their new 130-room boutique hotel, which is housed inside the old Tampa landmark. MORE PHOTOS: Click here …
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Tips to Celebrate #SocialMedia

Tips to Celebrate #SocialMedia

June 30, 2014January 31, 2023 Cherith AndesBlog, Public Relations, Social Media + Influencer Engagement, The Clairemont TeamFacebook, Instagram, national social media day, Social Media, Twitter

Whip out your best hashtag. June 30 marks the official occasion to embrace your cyber self for  Mashable’s National Social Media Day. From dawn until dusk (and a few times in between), thousands of social media enthusiasts will flock to meetups across the globe and celebrate the digital revolution.

To join in the festivities, Clairemont team members Dana Hughens, Sarah Hattman and Cherith Mangum share a glimpse into their own experiences with online communication. We’ve culled out a few highlights, favorites and tricks of the trade to help you shake up your next posts.

Stealing the Spotlight: “One of my favorite creative social media campaigns…”
Dana
: I’ll give this one to Travelocity and the Roaming Gnome. Tweet him and see what happens. This is a fantastic example of how social media is used as an extension of the overall brand strategy, and it combines beautiful photography (that makes me want to travel) with humor by inserting the gnome into the pictures.
Sarah: For me it’s Urban Hilton Weiner’s selfie campaign. Visitors to the store were given a $10 coupon if they tweeted a selfie of themselves trying on clothes from the South African retailer and used the hastag #urbanselfie. What better way to engage customers and generate brand awareness than with the power of the selfie?!

My Ah-Ha Moment: “Social media all clicked for me when…”
Cherith:  A local celebrity tweeted me back…twice. I’m still amazed by the instant bond one teeny “like” can foster. Talk about brand loyalty. I’m pretty sure I felt like a lifelong friend after those two exchanges on Twitterverse.

Changing History: “If social media existed, it would have revolutionized…”
Dana: The Women’s Rights Movement of the 60s. #braburning
Cherith: Neil Armstrong’s “one giant leap for mankind.” (Selfie with a martian!)

Popular Pitfalls: “One thing to avoid in social media…”
Sarah
: Neglecting it! If you don’t have time to keep them updated and respond to followers it does not make sense to even set up the accounts.
Cherith: A “Belfie,” the bathroom selfie. And while we’re at it, consider steering clear of these 16 other Sh-Elfies (“shudder-worthy selfies). (Okay, fine, it’s not a real word. But results still border on committing a faux pas.)

“In social media, wouldn’t it be cool if…”
Dana: You could be reminded to wish your friends a happy birthday. Post pictures of your dog. Share a video of your kid. Search by topics. Put filters on your photos to make yourself look like a much better photographer than you really are.

Now Featuring: “My favorite feature on social media is…”
Sarah: Twitter’s “Who to Follow” suggestions. It’s a great (and easy) way to expand your network and allows companies to interact with potential customers.

Happy tweeting, posting, pinning and gramming!

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Creativity Wins The Game! Congrats Sarah!

Creativity Wins The Game! Congrats Sarah!

June 25, 2014January 31, 2023 Dana PhelpsBlog, Professional Development, Raleigh PR AgencyCreative PR, creative PR agency, creative writing, Raleigh PR Agency

Thanks to everyone who read our posts and voted during our Creative Challenge! We had three amazing stories as part of this fun professional development project, and I loved each one of them. Apparently, so did a lot of other people since we received nearly 200 votes!

The grand prize goes to Sarah Hattman for receiving the most votes on her story — congrats Sarah! In order to take the lead, Sarah had to ask herself some questions that we find ourselves asking for our clients every day. They include:

  • How do I engage people?
  • Who is my audience?
  • Where can I find them?
  • How do I make this happen on a deadline?

As the deadline for voting quickly approached, Sarah found creative answers to these questions as she recruited enough votes to take the win! If you haven’t read it yet, you can find Sarah’s winning story here. Her prize package (pictured)  included goodies from some of our local businesses.

You’ll also want to check out the hilarious story by Cherith Mangum (bet you can’t predict the ending!) and Tracy Lathan’s story that expertly connects two entirely different worlds, all with a personal touch.

Enjoy our stories, and let us know how you challenge you or your fellow team members creatively.

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Clairemont’s Creative Challenge: Voting is Now Open!

Clairemont’s Creative Challenge: Voting is Now Open!

June 12, 2014January 31, 2023 Dana PhelpsBlog, Professional Development, Raleigh PR Agencycreative PR agency, creative writing, creativity in PR, PR

Today is the day! The time has come! Voting is now open on Clairemont’s Creative Challenge. We hope you will read the three stories that are in the running for the grand prize.

To vote for Sarah, please type the word “vote” into the comments section of the post that contains her story.

To vote for Tracy, please type the word “vote” into the comments section of the post that contains her story.

To vote for Cherith, please type the word “vote” into the comments section of the post that contains her story.

As a reminder, only one vote per person per story counts, but that doesn’t mean you can’t ask all your friends to vote for your favorite story. By all means, share the one you want to win on your social media channels! Voting will close on Thursday, June 17 at midnight.

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Creative Challenge: Cherith’s Story

Creative Challenge: Cherith’s Story

June 11, 2014January 31, 2023 Dana PhelpsBlog, Professional Development, Raleigh PR Agencycreative PR agency, creative writing, creativity in PR, PR32 Comments on Creative Challenge: Cherith’s Story

The Fifth Woman
Cherith Mangum

“You told her we were married!?”

Ben’s sharp silence was the only answer Andrew needed. Without pause, Andrew cocked his arm and socked his younger brother square on the jaw.

“You didn’t hold up your end of the bargain!” Ben cradled his cheek. “What else was I supposed to do?”

“A white lie, Ben. White. Small. Some gentle shade of reality. Not this boldfaced monstrosity that will ruin us…unless you have a wife stowed in the carriage house I don’t know about.” Andrew massaged his knuckles while he paced.

“But the money,” Ben pleaded. “So help me God, the British PM isn’t swiping Mother’s fortune, too. And if I had to spin a small yarn to meet her stipulations then shoot me.”

Andrew tipped his hat to a pair of petticoats that tittered down the path before leveling a cold gaze at Ben. “Don’t tempt me.”

There was nothing genteel, or even fair, about Mother’s stipulations. But the daughter of a British earl couldn’t afford to pass her inheritance—with all of its pomp and press—to anyone but established progeny. And now, on her deathbed (bedecked with only the finest jacquard linens), Countess Elinor was ensuring her demands were satisfied before her quill flourished her Last Will and Testament.

Her sons had to be married to remain in the will. No exceptions, even if they were busy building a railroad empire “across the pond.”

Ben peeped between fingers. “She wants proof by the end of the month. A picture of our blushing brides.”

The other two brothers were no less livid when Brainless Ben shared his “small white lie.” A demanding partnership in accounting had halted Pete and Loman’s romantic endeavors as well. Of the five siblings, only George proved nonchalant, naturally, because Abigail, his bride of three years, was already pregnant. No sweat off his brow.

Three tense days slinked by as Mother’s deadline loomed.

And then Ben reappeared. This time with a cast.

“Utter that suggestion again, and I’ll personally torch your trousers,” bellowed Andrew. “And send them home!” He jabbed a shaking finger in the general direction of the photographer who was setting up in the drawing room, accompanied by the grocer’s daughter. The young girl suspiciously sported formal portrait attire.

“It’s foolproof, Andy,” Ben was giddy at his own ingenuity. “Sit Abigail in the portrait with a few of ladies from the town, like the grocer’s daughter, and Mother will never know the difference. Besides, she’ll be long gone before the news reaches England that we’re actually still bachelors.” Ben was practically giggling.

Despite the plan’s brazen absurdity, Andrew felt his stomach lurch; the loss of Mother’s wealth would cripple the entire family.

The front door banged open to admit a breathless Pete, followed by a rather red-faced young lady in crinoline.

“I found Belinda!” he panted. “And she’s in!”

The confused young lady smiled nervously. “Always happy to model my broaches for photographers.” She referenced the hideous gold vine nestled precariously near her neckline.

Andrew spun on Ben. “You dragged Pete into this debacle?”

“Hey, brother, our inheritance is at stake.” Logan’s matter-of-fact tone announced his arrival on the scene. And, not surprisingly, the arrival of Daniella, the butcher’s dopey-eyed teenager, whose plum dress looked two sizes too big on her boyish frame.

Andrew slumped onto the ottoman.

The photographer’s polite cough broke the silence. “My apologies, gentlemen, but I have a firm appointment with the congressman’s wife at 2 p.m., which is in exactly 28 minutes. If you can’t gather your party, I’ll have to reschedule for late next month.”

Panic ensued as Ben dispatched the other three brothers to locate just one more willing lady, preferably with a pressed formal day suit in tow.

The clock ticked loudly against the drawing room wallpaper…1:41 p.m. 1:48 p.m. 1:54 p.m.

As the clock struck 2:04 p.m., the four brothers stumbled through the front door, empty-handed and defeated, envisioning their inheritance trickling into the hands of the greedy British PM.

Andrew, now alone, whistled cheerfully while straightening the settee. Wordlessly, he turned to his four siblings and handed them a single object: the completed portrait of not four, but five ladies taken just minutes ago in his drawing room.

The brothers gaped at the photograph.

“But…” Ben grasped for words. “There wasn’t a single woman to be found anywhere in this neighborhood! Who was the fifth woman?”

Andrew simply smiled and strode from the room, tossing what appeared to be (Was it? Yes, it was!) a woman’s wig on the settee.

The brothers’ eyes widened as they recognized the face of the fifth lady in the back of the portrait. Thin, masculine cheekbones bore an unmistakable resemblance to their own facial structures.

Let Andrew keep his dignity, shall we? I won’t tell if you won’t.

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Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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