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Tag: Public Relations

What’s In Your Lunchbox?

What’s In Your Lunchbox?

August 29, 2016January 31, 2023 Cherith AndesBlog, Public Relations, Restaurant PR + Hospitality PRback to school, packing lunches, Public Relations, Restaurant PR, top chefs

Backpacks, new shoes..and lunchboxes! Chef Teddy Diggs, executive chef at Il Palio restaurant in Chapel Hill, may be a nationally acclaimed chef, but he pulls parent duty just like the rest of us! With school starting again, he likes to keep lunches simple, fun and interactive for his two girls. No need to have formal training from the Culinary Institute of America or tenure at Martha’s Vineyard like Chef has.

We can’t help but reshare Chef Teddy’s top three tips from last fall for packing healthy, easy school lunches!

1. Plan Ahead

Chefs and home cooks alike spend a lot of time each week planning what they are going to cook. School lunches should not be any different. While planning the weekly menu, ask your child to identify some of his or her favorite foods that he or she would like to eat for lunch. Encouraging your child to participate in the planning (and perhaps preparing) improves the chances that the lunch will actually get eaten.

2. Think outside of the (lunch) box. 

As good as a sandwich can be, that is only the beginning of possibilities for a school lunch “main course.” Pack hot lunches—suchChef Teddy and His Daughters as dinner leftovers—to add variety and create a delicious school experience. Here’s a trick: In the morning, pour boiling water into a thermos and let it warm the container for a few minutes. Discard the water and add the food for an instant “hot pack” that keeps food warm all day! Left-over chicken meatballs are a favorite with my girls! Other fun recipe ideas? Try noodle soup, beans and rice and pastas or even a late breakfast with brown sugar and raisin oatmeal.

3. Plate It Pretty. 

The way that food is presented can affect a diner’s appetite—even with our kids. Take effort to keep the school lunches clean and organized. Securely wrap food and choose a lunchbox that reflects the personality of your child. And don’t forget to pack a personalized napkin note!

Images from Il Palio.

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Photo of the Week: National Ice Cream Day

Photo of the Week: National Ice Cream Day

July 15, 2016January 31, 2023 Sarah HattmanBlog, Marketing, Photo of the WeekBlizzard, Dairy Queen, Ice Cream, National Ice Cream Day, Public Relations, Raleigh PR, top raleigh pr

Did you know that July is National Ice Cream month? Better yet, did you know that this Sunday, July 17, is National Ice Cream Day? It’s true! In 1984, President Ronald Reagan proclaimed July as National Ice Cream Month and established National Ice Cream Day as the third Sunday in the month of July.

Now that you know, don’t you wish you could get a Blizzard the size of the one in the picture? While that might not be possible, be sure to stop by a Triangle Dairy Queen location (Clairemont client) to join the celebration by picking up a Blizzard, hot dessert from the new DQBakes! à la mode menu, cone, sundae, Dilly Bar or classic treat.

What’s your favorite Blizzard? Connect with us Facebook and let us know.

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On The Record: Twitter for PR

On The Record: Twitter for PR

July 13, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Social Media + Influencer Engagementbuilding social media, Public Relations, Raleigh PR, Social Media, Twitter, Twitter for PR

Several times in recent weeks, I have heard someone say, “Twitter is dead.” In the spirit of full disclosure, while I have not fully embraced the social media channel on a personal level, I do see how it can be a valuable tool. And while I’m not sure I agree that Twitter is dead, I do believe it  has evolved over the past 10 years.

For this installment of On the Record, I decided to take a closer look at how Twitter can be used for PR initiatives.

 

https://clairemontcommunications.com/wp-content/uploads/2016/07/Twitter-for-Business.m4v

 

If you’re looking for a good resource to connect with journalists, I recommend following @HelpaReporter.

Hungry for more social media tips? Check out these posts!

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PR Trendspotting

PR Trendspotting

June 28, 2016January 31, 2023 Dana PhelpsBlog, Counselors Academy, Public RelationsCAPRSA, PR Trenspotting, PRSA, Public Relations, Trends in PR

In a few days, we’ll be halfway through 2016. Yes, wow! Think about that for a minute. As such, I wanted to revisit this December Tactics column penned by fellow Counselors Academy member, Deborah Weinstein of Tornoto PR firm Strategic Objectives, called The Changes in Store for 2016: Trendspotting for the New Year.

Deb predicted that our profession of public relations, with its power to make news, spark conversation and engage in real time, will continue to take a prominent role at the business strategy table. She included predictions from other Counselors Academy members that support that thought such as the following:

“Search and content merge together to create the fabric of how we generate awareness and influence action. It’s an opportunity for PR professionals to broaden our skill sets into data collection and analysis, audience segmentation and automated technologies to provide targeted and relevant communications that move audiences through the sales funnel. In the process, we become invaluable to the organizations we serve.” — Lisa Gerber, founder, Big Leap Creative

“I’m going to pay even more attention to what Google calls micro-moments: all those times during the day when we reflexively turn to our smartphones to satisfy those incessant ‘I want to know/go/do/buy’ impulses. For me, that’s a rallying cry for public relations on two fronts. First, we must understand what motivates our audiences and the type of content they’re searching for in the moment. Second, we need to get untethered from our desktops, put on our walking shoes, and then create and distribute short, visual, meaningful stories that stand out and help people when they’re on the go.” — Martin Waxman, president, Martin Waxman Communications

“The erosion of traditional news sources by social and digital media will continue to provide opportunities for the PR and communications profession. Content generation and thought leadership will remain key components for success in our profession.” — Tom Garrity, president, The Garrity Group Public Relations

Do you think these predictions are on the mark for where we are halfway through 2016? What predictions are you willing to make for the next six months and 2017? You can read Deb’s full column here.

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” It was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, and his only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession.

Want to know more about Counselors Academy and its members? Read our previous posts here.

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Copy Cat: Secret Free

Copy Cat: Secret Free

June 1, 2016January 31, 2023 Sarah HattmanBlog, Copy Cat, MarketingBeautycounter, Marketing, PR, Public Relations, raleigh agency, transparency

I was recently introduced to Beautycounter, a line of all-natural skin care products ranging from makeup, cleaners and moisturizers to baby soothing oil and sunscreen for kids. The company is part of a growing movement to keep toxic chemicals out of our bodies.

There is some debate surrounding the topic of health safety and skincare, especially when it comes to certain ingredients: parabens and phthalates. I tend to be a bit of a nervous Nellie and err on the side of caution. In my opinion, there’s no harm in keeping chemicals off my skin and out of my body, right?

So I ordered the Nourishing Day Cream. I was excited to add it to my daily skincare regime, but when I took the cream out the box I found another surprise. Take a look at the fine print at the bottom that lists what it’s missing. (Click on the image for a closer view.)

IMG_1062 #3

Do you see it? It lists ingredients the cream does NOT contain and the final one is “secrets.” Brilliant! I already felt good about the product I was about to put on my face neck and décolleté (More great copy found on the bottle. Doesn’t décolleté sound much more sophisticated than chest?), but the fact that the company calls out its transparency really drove them message home for me.

Beautycounter understands that more and more consumers appreciate knowing exactly what they are putting into their bodies, whether they are ingesting it in a meal or slathering it on their skin.

As PR professionals we love critiquing copy. The good, the bad and the ugly. Check out some of our other favorites here.

 

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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