Tag: creative PR agency

What Does a PR Agency Do? Back-To-School Pitch

Jasmin SessomsBlog, Case Studies, Restaurant PR + Hospitality PR, , , , , ,

The Pitch

As a tactical component of Clairemont’s public relations strategy to reintroduce Il Palio, Chapel Hill’s iconic Italian restaurant, after the restaurant’s first renovation in 30 years and to gain exposure of the new chef, Chef Teddy Diggs, Clairemont leveraged the back-to-school season by highlighting Chef Teddy’s role as a parent. Recognizing that busy parents often struggle for fresh ideas for school lunches, we asked, “what does a top chef pack for his own children to eat?”

We selected targeted media and shared “Top Chef’s Top Tips for Back-to-School Lunches,” a series of kid-friendly recipes and photos designed to engage children and yield tasty, balanced lunches. We also offered college-friendly recipes upon request. These efforts resulted in articles, blogs and wide-spread posts on Facebook, Instagram and Twitter.

Execution

  • Blogger Outreach: We targeted key mom bloggers and local media for a behind-the-scenes tour of the new restaurant before it was publicly unveiled. These bloggers were invited to join Chef Teddy in the kitchen to see his recipes being prepared and discuss issues important to them such as healthy, balanced meals and quality family time.
  • Media Materials: Clairemont Communications shared photos of Chef Teddy preparing lunches with his children in his own home kitchen for a personal touch. The photos and tips were incorporated into media pitches and sent to media contacts in order to help them visualize Chef Teddy’s fun approach to packing lunches with his children.
  • Coordinated Pitches: Creative and individualized pitches were used to pique the interest of targeted media contacts. For example, mom bloggers received a personal invitation to bring their children into Il Palio’s kitchen for a personal cooking session with Chef Teddy where they learned to make a special Nutella cookie.

Results

Il Palio’s reintroduction to the Triangle restaurant scene has been a success. As part of a larger, strategic campaign, Clairemont helped Il Palio engage with a targeted mom audience by finding a common connection through this Back-to-School pitch. This tactic exceeded expectations by securing five media placements and 10 social media posts, with a reach of more than 51,899 followers on Twitter alone, to generate additional buzz about Chef Teddy and his family friendly persona.

Want to see more about the restaurant PR work we do at Clairemont? Be sure to check out our Foodie Blog Posts!

 

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Photo of the Week: Foodie Dinner

Jasmin SessomsBlog, Marketing, Restaurant PR + Hospitality PR, , , , , , , ,

Ever wonder how foodies take such fabulous photos of mouth-watering, scrumptious-looking plates? In this case, a little teamwork makes the dream work. Check out Trish Witek’s photo of food bloggers collaborating on how to get the best shot at Il Palio’s (client) VIP foodie dinner. As one food blogger shines an iPhone flashlight onto the dish, another friend zooms in on his camera for the perfect (well-lit!) shot.

As a strategy to engage key influencers in an ever-changing food industry and to highlight the grand reopening of the restaurant, Il Palio hosted 16 of the Triangle’s leading food bloggers for a special, four-course dinner event.

Love the work we do at Clairemont? Be sure to read our other foodie posts on the blog.

 

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Video of the Week: Pamper Your Pooch

Jasmin SessomsBlog, Marketing, Raleigh PR Agency, , , , ,

Our pets are more than just pets; they are our best friends and considered by some to be family members. Savvy businesses are catering more and more to pets.

The Lincoln Apartments (client) features a full pet spa decked out with all of the necessities to properly groom your pet. As a creative way to spotlight The Lincoln’s love of pets, Clairemont recently hosted “Pamper Your Pooch,” an event featuring simple grooming tips that anyone can do – especially in The Lincoln’s pet spa.

We partnered with Dirty Dogs Spa to provide the hands-on demonstration, and Cause for Paws of NC was kind enough to bring in Porkchop, a Cause for Paws success story, to serve as the model dog. Check out the marketing video we created to show off the brand new facility and share tips for pampering your pooch.

 

Want to see more of the work that we do at Clairemont? Be sure to check our case study blog posts!

 

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What does a PR Agency do? XiLi Mobile Brochure

Jasmin SessomsBlog, Case Studies, Marketing, , , ,

In 2013, Clairemont had the privilege to work with TextThisHouse and XiLi Mobile, a web application that automatically connects potential homebuyers and listing agents via text messaging. Using MLS listings from across the nation and Google Maps to provide information about available homes, XiLi provides instant home listings to potential homebuyers, while capturing those buyers as new leads and forwarding them to the listing agents to conveniently connect the two parties.

Objective

Clairemont established its objective as follows: provide TextThisHouse with a tool that easily and succinctly communicates the what, how and why behind XiLi to realtors and brokers who might benefit from the service.

Method

Having recently released this new technology, TextThisHouse turned to Clairemont Communications to assist in spreading awareness of XiLi Mobile and its offerings to homebuyers and realtors. Clairemont developed a detailed, comprehensive PR plan that worked to target two distinct groups. Clairemont designed an informative brochure providing information about XiLi Mobile to realtors and brokers.

Results

XiLi shared the brochure with more than 150,000 real estate agents within a few months as a part of its promotions and sales. Likewise, the brochure was sent to thousands of new XiLi customers for use in their own sales pitches to gain listing contracts. In the first six months, more that 40 brokerages adopted the brochure as a tool to promote their agency’s tech savvy.

Quality

XiLi Mobile faced the challenge of conveying how its services would benefit realtors and brokers. Clairemont created a one-page brochure with visuals that clarified that XiLi is a web-based texting service rather than a mobile app. Clairemont’s copy provided realtors with the benefits of choosing XiLi as an ally in capturing more buyer leads.

Want to learn more about our creative tactics at Clairemont? Be sure to follow our case study blog posts to see how we could put our creativity to work for you!

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Bob the House- Real Estate

Jasmin SessomsBlog, Raleigh PR Agency, Real Estate PR, , ,

On Twitter, I discovered a house named Bob.

Yes, a house. In a family-friendly neighborhood close to schools and shopping. He hates to say it, but he’s cheap and easy. That’s not a joke. Bob is an actual house.

My twitter search led me to an attention-grabbing source. Personalized tweets from the voice of the house itself. Yes, a house that tweets. Well, the house doesn’t tweet on its own. The inventive real estate agent sends out specialized tweets on a regular basis on the home’s features, family members and neighboring homes.

Rather than making an overt sales pitch, Bob subtly mentions things that paint a picture, enticing you to buy. Have you ever wondered how real estate agents perfect their craft? How do they stay relevant with social media constantly changing the industry?

Not only can you read about Bob’s features, but you can enjoy picturesque photographs of every detail inside. He shares pictures of himself, his basement/den, dining room and other areas that allow the more educated buyer to fall in love with him even before stepping foot inside for a showing.By personifying the house with cleaver tweets, he is also highlighting the key selling points of the house.

As PR and marketing gurus, we love finding and creating campaigns that have the power to differentiate a brand from its competitors. We like Bob as a creative tactic. How about you?

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