By Posted in - Counselors Academy & Professional Development & Public Relations on May 17th, 2013

Introducing Lisa Gerber, Founder and Owner of Big Leap Creative in Sandpoint, Idaho. An avid blog follower and lover of technology, Lisa will assist with marketing and programming for this year’s Conference. To learn more about this PR pro continue reading!

Getting to know you…

Name: Lisa Gerber

Agency: Big Leap Creative

Position: Founder and owner

First job in PR: Harbor Properties – (downtown Seattle mixed-use developer)

Your insights…

Most loved thing about being in PR: Making connections, networking. Using technology to help clients connect with their audience and grow their business.

Best source for breaking PR news: I follow a number of blogs such as Danny Brown, Convince & Convert, Deirdre Breakenridge and of course Spin Sucks.

Number one recommendation to new PR professionals: Be continually curious. Our industry and our jobs are evolving daily. We must continually stay at the forefront of trends so we can not only provide sound counsel to our clients, but it’s also the best way we can manage the reputation of PR itself, which doesn’t always have a great reputation.

About Counselors Academy…

Most valuable aspect of being a Counselors Academy member: Being on Counselors gives me much needed support as an agency leader of a growing agency. It’s no secret that it’s “lonely at the top,” at being able to call on colleagues in similar situations whom I call friends and confidants cannot be matched nor can a value be placed on it. It’s my business therapy.

Role on the planning committee: I help with marketing and programming.

Best thing about the Counselors Academy conference: The vast amount of knowledge and ideas.

Most fun memory of a Counselors Academy conference: Sorry. Some things at Counselors Academy Conferences have to stay there.


Counselors Academy Member Spotlight Blog Series: 

Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.




(1) awesome comment(s)...

  • Dana Hughens - Reply

    May 24, 2013 at 10:12 pm

    Oh how I love Lisa Gerber!

    Lisa, I’m happy we’ve been able to add you as a speaker to the conference this year. You alone are worth the price of admission!

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