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Category: Professional Development

Why Are We Afraid to Lean In?

Why Are We Afraid to Lean In?

August 24, 2016January 31, 2023 Tracy LathanBlog, Professional Development, The Clairemont TeamFacebook, Lean In, professional development, work-life balance

While I recognize that I might be a little late to the game, I choose to read Lean In by Facebook COO Sheryl Sandberg for my Clairemont book review selection. It’s a book I’ve wanted to read since it first was published in 2013, but seeing as I have two young children, here we are three years later.

Since the book has been out for some time, I was familiar with a few of the criticisms prior to reading Lean In, such as, “It’s easy to lean in and do it all when you have a lot of money.” But since the percentage of women in C-suite leadership positions is disproportionately low, I was interested to hear from Sandberg about her experience climbing the corporate ladder, especially in the male-dominated tech industry.

What I discovered is that,while she has held some very powerful positions throughout her career, Sandberg was also trying to juggle being a good mom, wife, friend and employee just like the rest of us. I thought Sandberg shared some insightful observations in this book. Here are a few that really resonated with me:

Don’t be afraid to speak up and take risks.

“We hold ourselves back in ways both big and small, by lacking self-confidence, by not raising our hands, and by pulling back when we should be leaning in,” Sandberg writes in the book.

That was one of the most powerful lines in the book for me and something I have seen time and time again throughout my career. By nature, women are people pleasers. We don’t like to brag or call attention to our accomplishments. I know it’s a generalization, but men don’t seem to have the same problem accepting compliments for their successes.

And when offered a new role or the opportunity to take on a new project, women often hesitate – worried that we don’t have the right skill set – and suggest that someone else would be a better fit for the job.

The key takeaway here for me was that we should not be afraid to throw our name in the ring more often and be comfortable just saying thank you when approached with a “job well-done.”

Visualize your career as a jungle gym, not a ladder.

Being a working mom who has taken steps backwards and sideways in my career to balance work and family, this analogy really hit home with me. It made me realize there are many different ways to get to the top, and they are not all in a straight line.

“Ladders are limiting,” Sandberg writes. “Jungle gyms offer more creative exploration. There are many ways to get to the top of a jungle gym. The ability to forge a unique path with occasional dips, detours and even dead ends presents a better chance for fulfillment.”

You really can’t do it all…and that’s ok!

Gone are the days of trying to do it all…at least all at the same time. The reality is that when woman try to juggle career, children and relationships, inevitably one of those things suffers. We can do it all, but maybe just not all at the same time. And that’s ok! What we do need is a really good partner or support team to make it all work. Sandberg urges women to make their partners real partners instead of trying to do it all themselves. And if you are a single mom, surround yourself with a strong network to help.

The sad twist to her story is that in the book she talked so much about the importance of having a strong partner, and how her husband Dave Goldberg played a huge role in her career success. As you are probably aware, her husband died suddenly on a family vacation in May 2015. In May of 2016, she delivered the UC Berkley commencement address. During this address, she shared some very personal and very good advice with the new graduates.

“It is the greatest irony of my life that losing my husband helped me find deeper gratitude— gratitude for the kindness of my friends, the love of my family, the laughter of my children. My hope for you is that you can find that gratitude—not just on the good days, like today, but on the hard ones, when you will really need it.”

Want to read more Clairemont book reviews? Check them out here!

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Pressure PACKed!

Pressure PACKed!

August 10, 2016January 31, 2023 Clairemont InternBlog, Professional Development, The Clairemont TeamNC State, olympics, PR media training, pr strategy, preparation

Editor’s Note: This summer, our fabulous Clairemont Intern Natalie Labonge competed in the Olympic Trials and returned with tales and tips!

Staying cool under pressure is a skill that is absolutely essential as an athlete.

If racing beside Olympians under bright lights with 15,000 people watching doesn’t get your heart racing and stomach churning, I don’t know what will! As a collegiate swimmer who will soon be transitioning into the workforce, I like to think that what I learn as an athlete can be applied to PR. At the end of July 2016, I stepped out of the Clairemont House for a week-long, pressure-packed competition – the U.S. Olympic Swimming Trials.

As a rising senior at North Carolina State University, the Olympic Trials were an experience of a lifetime. I had the chance to compete against my role models, improve my personal best times and represent the Wolfpack on a national level. It was easily the most elite competition I have ever attended. I found that there are three things that help me handle the pressure and stress of competing at such a high level, and they can apply to the fast-paced, high-stakes PR industry.

Three Keys to Keeping Cool Under Pressure

1. Preparation

Arguably the most important. As a swimmer, I need to have confidence in my abilities when I step up to the starting blocks for a race. There is a reason why my swimming schedule is as intense Natalie Badgeas it is — to prepare me for competition. Every practice has a specific focus. I have been training for the Olympic Trials for months (well, years really). I practice 20 hours every week to prepare for a race that will last less than a minute.

Eliminating doubt is the best way to handle nervousness, knowing that you have done everything possible to be ready for this moment. Preparation doesn’t stop until the race begins. Each day of racing I made sure to wake up at a certain time, eat properly, follow a specific warm-up in the pool, wear the best racing suit and report to the blocks at the right time. Focus on controlling what you can control, and trust your training to do the rest.

The PR Connection
In PR we all know the key to a successful campaign or event is how well you prepare. The research and planning stages are extremely important, because they allow you to create well-informed strategies and implement the tactics necessary to reach your objectives. Being flexible and handling last minute changes at an event is much easier when you have prepared yourself and your team. Be the expert in your field.

2. Repetition

By repetition I mean putting yourself in high-pressure situations repeatedly. It is important to know what it feels like to have your back against the wall. I have been swimming for many years and been to more swiSwim Lanesm meets than I can count. I am about to enter my senior year at NC State. With three years of collegiate swimming under my belt, I have competed in the ACC and NCAA championships multiple times; I know how it feels to have an entire team relying on you. Each time I go to a championship meet, I stay a little calmer than the time before and learn how to perform the best I can for my team.

The PR Connection
Public speaking, interviews, presentations, talking to the media: these are all skills that do not come naturally for most. It is necessary to practice these stressful situations as often as possible until you become, as an old coach used to say, “comfortable with being uncomfortable.” Media training and talking point preparation are strategies that can give you an edge under media spotlight.

3. Perspective

Keeping perspective can be tricky in stressful situations. At Trials I made sure to enjoy the experience for what it was — a once-in-a-lifetime opportunity. It IMG_1367(resized)was an honor just to compete in Omaha for a chance to represent Team USA. Instead of freaking out because my race was live on NBC, I did my best to have fun, wave to the camera and enjoy being on national television. (I mean how cool is that!?) Since a large group of NC State swimmers qualified for Trials, I also had a blast sharing the experience with my teammates and coaches!

The PR Connection
Working in PR with a variety of clients can provide opportunities to attend engaging events and destinations on the job! As the saying goes, make sure to stop and smell the roses along the way. Also, remember your role as a member of a (PR) team. The best teams are those that motivate their members to do their best work and can enjoy the process of contributing.

The week I spent at Olympic Trials was one of the most inspiring and humbling weeks of my life. From watching dreams come true as athletes made the Olympic team to seeing the heartbreak as others miss qualifying by .01, I felt such an appreciation for the hard work invested by every athlete and coach there. I was fortunate to accomplish my own goal of qualifying for the semifinals in the 100-meter butterfly, which was one of the most exciting moments of my swimming career.

Editor’s Note: We’ve had some great interns over the years! Check out some of their other adventures, like Kaitlyn Goforth’s journeys to Amsterdam!

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Do you Dread the Difficult Talks?

Do you Dread the Difficult Talks?

August 8, 2016January 31, 2023 Sarah HattmanBlog, Professional Development, The Clairemont TeamAlan Cohen, book review, difficult talks, professional development, Raleigh PR

When you think about the personality of a PR professional, you probably envision an extrovert who isn’t afraid to speak their mind. While this is often the case, Alan Cohen says they can also be “some of the most non-confrontational people on earth.” I don’t know about you, but on a personal level I completely agree with this statement. Yes, I am a people pleaser and love getting results for my clients, but when it comes to confrontation there’s nothing I dread more and look to avoid.

It’s for this very reason that I was eager to read Alan Cohen’s book, Those Difficult Talks for PR Pros. Not only is it an easy read, but Cohen offers some great advice on how to tackle the tough talks and explains that they don’t have to be conflict ridden or uncomfortable.

Self Evaluation                                                                                                                                   Before embarking on any important or potentially uncomfortable conversation, Cohen suggests we take a closer look at ourselves and determine how well prepared we are to have the tough talks. The book features a list of questions to help guide you through the thought process and reveal areas you might need to address internally before you sit down to discuss issues with another person.

Two-Way Communication                                                                                                              One of the underlying themes in the book is two-way communication. Cohen first quotes Truman Capote who said, “A conversation is a dialogue, not a monologue,” and later references Canadian writer Margaret Millar who once said, “most conversations are simply monologues delivered in the presence of a witness.”

It’s important to approach the difficult talks as a conversation because both parties need to openly discuss and address an important gap in expectation, behavior or performance. This will allow both parties the opportunity to find a solution to the issue and work together to develop a plan that is a win for everyone involved.

Preparation is Key                                                                                                                             This may seem obvious – especially when it comes to folks in PR who typically love to develop a plan – but when it comes to the tough talks, planning is often overlooked according to Cohen.

To make sure readers are prepared for their next difficult talk, Cohen offers up a prep checklist. He suggests reflecting upon the current situation and thinking through nine steps, including how you are experiencing the situation, how is it impacting your core values and what are some possible solutions and next steps.

One step I found to be particularly helpful is reflecting on what you could do to take greater personal responsibility. This forces you to view the issue from both perspectives and explore areas where you might need to take more responsibility for your actions. Think about it. All too often when conflict arises the finger pointing begins. Cohen’s checklist will help you reframe your thinking.

I recommend this book to anyone, no matter how comfortable or uncomfortable you are when it comes to the difficult talks. Whether you purposely dodge these conversations or consider yourself to be a seasoned pro, I am willing to bet that you will find a tip or two that you can put to use the next time you face a difficult talk.

Looking for more suggestions for your summer reading list? Check out Clairemont’s other book reviews.

 

 

 

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On the Record: NCPRSA Seminar & Awards

On the Record: NCPRSA Seminar & Awards

July 27, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Professional DevelopmentInspire Award, Marketing, NCPRSA, NCPRSA awards, NCPRSA Seminar, Public Relation

Ask anyone in PR, and they will tell you they welcome the opportunity to work with a client year after year. It allows us to get to really get to know our clients and their expectations and become embedded with their cultures, brands and products.

However, it can also come with the challenge of keeping it fresh. How do you sustain a multi-year campaign when the event or message is the same every year? That’s the question The North Carolina Public Relations Society of America is facing after 10 years of hosting its annual seminar and awards banquet.

Let’s go On the Record to find out what changes are taking place this year with NCPRSA’s seminar and awards programs.

https://clairemontcommunications.com/wp-content/uploads/2016/07/Inspire-and-Banquet.m4v

 

Want to know more about the seminar and awards banquet? Shoot me an email at s@clairemontcommunications.com.

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On the Record: Goals and Productivity

On the Record: Goals and Productivity

June 29, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Professional Developmentefficiency, NCPRSA, PR, productivity, The Efficiency Office, time management, Tracey Gritz

How often do you find yourself wishing you had more hours in the day? I’m guessing quite often, and you’re not alone. This phrase is often muttered when someone is experiencing a sense of motivation, but quickly becomes frustrated because they are over committed and do not have time to do all that they want to do.

I recently had the opportunity to hear Tracey Gritz, productivity expert and owner of the Efficient Office, speak at an NCPRSA professional development luncheon. She discussed steps you can take to regain control and spend your valuable time on the work that really matters so that you end your day feeling energized instead of drained. Let’s go On the Record to learn some helpful tips to improve your quality of life through productivity.

 

https://clairemontcommunications.com/wp-content/uploads/2016/06/Effiency.m4v

Interested in more productivity tips? Check out our advice on how to battle distractions.

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