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Category: Blog

Finding Inspiration

Finding Inspiration

August 30, 2018January 31, 2023 Cherith AndesBlog, Professional Development, The Clairemont Teamcreative marketing, creativity, creativity in PR, inspiration, Raleigh PRLeave a Comment on Finding Inspiration
I think it’s safe to say we all are in need of a little inspiration from time to time — especially those of us who work in the public relations field. Sometimes the secret sauce needs a little shaking or a  fresh ingredient. Our fabulous Clairemont team is no exception, so we wanted to share with you some of those golden gems that spark our creativity!

Tracy Lathan

I find that my kids are my creative inspiration. At just five and seven years of age, they already know the new technology, games, apps, movies and dances that are all the rage. They keep me on my toes and on top of what is trending. I also find inspiration from various blogs I follow on topics such as food and fashion. And I always make sure to stay up to date on industry trends in PR Strategies & Tactics and other outlets to see how other public relations pros are tackling challenging subjects.

Nathan McDaniel

I find much of my inspiration in the promise of the end result. I want to work hard towards a goal or task so that when it is finished, if done correctly, the satisfaction of doing a good job provides me with motivation. I take pride in my finished products; so when I am putting in the hard work I can push myself, because it will produce a better result. Creativity is a factor that often inhibits progress due to its ability to frustrate and confuse us. If I am stuck, I go completely outside of the box. Sometimes, a brand new style or an off-the-wire idea can generate the best work. Having a brainstorming session over fresh coffee is the best way for me to come up with ideas.

Yasmine Evans

Whenever I’m feeling like I’m in a rut, I switch it up with some music. The type of music just depends on what I’m feeling that day, but music can usually get the creative juices flowing. If I’m feeling like I’ve been stuck for awhile, I’ll try a change of scenery like going for a walk or hanging out at a coffee shop or library. That usually does the trick!

Cherith Andes

Grouch0 Marx amuses me with one of his hallmark quotes: “I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.” I concur! The power of the written word can not only educate and entertain but also inspire and invigorate. From blogs, news stories and op-ed pieces to the back of a cereal box, creative copy reflects a different point of view that can often spark fresh ideas in my own work.

Dana Phelps

Inspiration is everywhere! Shelves of my grocery store offer innovative packaging and clever copy. Art work — whether displayed in The Prado or quickly sketched on theback of a paper placemat by a child — never fails to get my creative juices flowing. Possibly the best way to kick start my brain into idea generation is to first clear it, and nothing does the trick like nature. My favorite place to be is on a beach at sunset. When I can’t make that happen, simply pushing away from my desk and talking a walk around downtown Raleigh always puts me in the right frame of mind.

Looking for your own dose of inspiration? Check out the fun ideas in our case studies!
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3 Tips for the Aspiring PR Pro

3 Tips for the Aspiring PR Pro

August 27, 2018January 31, 2023 Clairemont InternBlog, Professional Development, Public RelationsLeave a Comment on 3 Tips for the Aspiring PR Pro

Spending the summer interning at Clairemont, an award-winning Raleigh PR agency, allowed me to observe some of the best public relations professionals in the industry. While I learned too much to capture in a single blog post, I want to end the summer with the following tips for those aspiring to have a career in this exciting field:

#1 Lead By Reading

Read. Read often. Read newspapers, articles, books and blogs. How can you expect to successfully pitch a media contact if you have never read his or her work, or collaborate with a blogger on a project if you’ve never visited the blog? Reading a variety of media sources will help to expand your mind and vocabulary while keeping you connected with trends.

#2 Keep Learning

PR is an ever-changing field. One day, everyone’s doing the “Shiggy”, and the next, it’s old news. This doesn’t only apply to trends. Technology and relationships are always changing, too. So be sure you’re stay relevant through reading (see above), networking, discussions, events and travel.

#3 Let It Roll Off Your Back

As a PR pro, you’ll be communicating with a lot of people. You won’t always see eye-to-eye with clients, social media followers may ignore the content you thought was golden and you might be hung up on or ignored when pitching. (Happens at least once to the best of us.) Don’t let it get to you; everyone is human. Take a moment to recompose yourself, hone your strategy, double check your details and try again!

Interested in pursuing a career in PR? Read Clairemont’s other posts on PR internships and entry level positions.

Written by intern Yasmine Evans, a senior at NC State University.

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Should You Buy Followers?

Should You Buy Followers?

August 21, 2018January 31, 2023 Clairemont InternBlog, Public Relations, Social Media + Influencer EngagementFacebook, Instagram, Marketing, Public Relations, Social Media, social media marketing, TwitterLeave a Comment on Should You Buy Followers?

We’ve all done it. You post fresh content, respond to comments and employ a good balance of organic and paid exposure, but it seems like your social media following is growing at a snail’s pace.

Growing your social media can cause headaches and take an amount of effort and time that you feel like you may not have. You’ve heard that some accounts pay to boost their followers and, at this point, it seems like a creative solution to your problem, right? Unfortunately, like all things too-good-to-be-true, that notion is a little misguided.

Buying social media followers can have more consequences than just taking a large bite out of your budget.

1) It can damage your brand reputation. While buying followers can seem harmless at first, once real followers discover that your profile numbers have been padded, they may feel as if you are no longer credible. Once your brand suffers a negative reputation, it can be difficult to regain your customers’ trust.

2) You won’t get the engagement you need. With thousands of “bot” accounts (accounts created for users that don’t exist, copycat accounts or hacked accounts), you won’t be getting the true engagement that you need for social media success. Sure, you may be paying for hundreds of likes and retweets, but when you post content, the consumer is more than likely one of your fake followers. That doesn’t help get your message out there or grow your business.

3) It can be expensive. If you still want to risk it, think about how much money you’ll be paying to potentially damage your reputation and acquire hollow engagement. Most companies that provide these follower accounts charge in bulk for followers, likes and retweets. It could cost you anywhere from $50 to a few thousand dollars regularly.

4) It often violates platforms’ terms of use. If you still think that buying followers on social media is a good idea, think about this: it violates many of the top platforms’ terms of use, including Twitter and Instagram. While it’s not illegal, your account could be suspended or even removed.

It may seem like your account will take forever to gain a hefty following, but by uploading and sharing quality content strategically, you can grow your social media accounts. Try working in some hashtag magic or become acquainted with Instagram’s new algorithm to start.

If you need to step back and let some pros take over, drop us a line, DM us or tweet us!

Written by intern Yasmine Evans, a senior at NC State University.

 

 

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A Garden Wall in Provence

A Garden Wall in Provence

August 16, 2018January 31, 2023 Clairemont InternBlog, Clairemont Client News, Public RelationsA Garden Wall in Provence, book reviews, Carrie Knowles, Raleigh authors, Raleigh PR AgencyLeave a Comment on A Garden Wall in Provence

“A Garden Wall in Provence” by Carrie Knowles is a comfortable, light-hearted read of 100 pages. Staged in a nook of Avignon, France, the novel unwinds the tale of Monique and her mother, Madame Reynaud. Monique was crippled by a violent wind known as the “mistral” at the young age of 10 years, and limited by her physical challenges, she has lived with her family since childhood. Monique and her mother treasure an exceptionally close relationship, a bond further strengthened after her father’s passing several years ago. This book chronicles the intertwined lives of Monique and Madame Reynaud over the course of the week leading up to Monique’s 30th birthday.

These women encounter obstacles people pray they’ll never have to face, such as physical weakness and the loss of a loved one. All the while Monique has begged her mother to allow her to explore employment, a request Madame Reynaud refuses year after year. Protective of her injured daughter, Madame Reynaud yearns to shelter Monique from any additional pain beyond what she already endures. Madame Reynaud not only serves as the caregiver for her daughter but also generously tends to her neighbors and friends on a daily basis.

In the week leading up to Monique’s birthday, “A Garden Wall in Provence” explores friendship, empowerment, self-awareness, love and most importantly, the depth of family bonds. Monique isn’t the only one in the family who finds joy on her birthday!

I recommend this book to anyone looking for a relaxing, calming read. In addition to a warming and captivating storyline, you’ll be treated with a few mouthwatering French bread recipes at the end!

We’re excited to be working with client Carrie Knowles, a widely published author, multi-media artist, international traveler and the 2014 Piedmont Laureate. Stay tuned for our future adventures with Carrie!

Written by Clairemont intern, Kennedy Norton, a fashion blogger and senior at North Carolina State University.

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Top 3 (free) graphic design tools of 2018

Top 3 (free) graphic design tools of 2018

August 14, 2018January 31, 2023 Clairemont InternBlog, Public Relationsdesign, Graphic design, PR trends, technology, Technology TrendsLeave a Comment on Top 3 (free) graphic design tools of 2018

With an increasing need for visual content, companies and organizations are becoming reliant on graphic designers and videographers to promote their campaigns. Luckily, there are dozens of free programs out there that can do the heavy lifting for you!

I scoured the interwebs to find the hottest design softwares that are available at no cost. I tested 10 different websites and programs to determine which three provide the best interface, toolset and quality. To accomplish this I spent about 20 to 30 minutes on each one to see what I could create. (Caveat: By no means am I a professional graphic designer; so please show some grace with my designs.)

easel.ly

Just as its name implies, easel.ly is a simple tool that focuses on graphics, shapes and colors. Its “drag-and-drop” feature makes adding images, shapes and graphics a breeze. The design tool’s best purpose is creating infographics. The website has hundreds of templates and samples to start, making the process quick and easy. You don’t even have to download anything, and everything is labeled very clearly. As with any free software, there is a premium version that gives you access to its entire library of templates and illustrations. If you are in need of a stat sheet or a quick poster, I would highly recommend it! easel.ly can be run right from your browser! (Not to be confused with ease.ly.)

GIMP

GNU Image Manipulation Program is an open-source graphics editor used primarily for photo editing, free-form drawing and reformatting images. GIMP looks pretty overwhelming at first with a lot of grey sidebar buttons and dozens of tiny tabs. However, every tool in the program is available with just a right click of the mouse! The software has so many different features that you could spend a whole day applying new filters, transformations, pathways, color scapes and more to your photos.

A variety of color applications and functions are offered in GIMP, which was my favorite part. While it may take a while to learn everything, the professional features available in GIMP make it a go-to for picture editing. You must download the software before using it.

Gravit Designer

I will finish the list with the most impressive software I encountered: Gravit Designer. Available directly in your browser, this all-in-one tool gives the user a wide range of creative space with an intuitive interface. The program is capable of graphics manipulation, creation and illustration. The screen is your digital playground in Gravit, and it was easy to find the tricks I wanted to employ. It has great functionality and allows you to develop shapes in a simple way. I would highly recommend using this for poster design, presentations and illustrating. It is available to download for any platform as well.

 

While these are my top three suggestions, the best program is the one YOU like the most! Below all are the programs I tried. Find the one that is most suited for you! Share your favorite programs with us on Twitter!

  • Vectr
  • Canva
  • Inkscape
  • Pixlr
  • Snappa
  • Blender
  • Piktochart

Cover Photo Credit: © [Redpixel] / Adobe Stock

Written by intern Nathan J. McDaniel, a senior at Western Carolina University.

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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