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Category: Blog

Seventy and Stronger Than Ever

Seventy and Stronger Than Ever

September 24, 2019January 31, 2023 Kelli FletcherBlog, Clairemont Client News, Inspirational

In a recent article on The Fine Line, client Carrie J. Knowles talks about embracing the milestone of turning 70 years old. However, Carrie’s philosophies on ways to make the most of your time as you age are valuable tips for a person of any age!

A former Piedmont Laureate, Carrie has penned countless stories, published five novels and earned more than 25 awards throughout her 45-year literary career.

Read on to enjoy The Fine Line’s full article and then head over to WRAL’s Voter’s Choice Awards to vote for Carrie as Best North Carolina Author.

Image from FineLineMag.com

Old is hot. Hot flashes. Hot topic.

In “Can We Live Longer but Stay Younger?” Adam Gopnik raises an interesting question: What if modern medicine and aging research could hold the clock steady on being middle-aged, thereby allowing us to get older without growing old? Think of being 70 or even 80 without worrying about climbing a flight of stairs or apologizing for being forgetful.

In May, the New York Times published two articles about aging in the style section: “Vanity Is Not a Deadly Sin. It’s One of Life’s Last Vital Signs,” by Ruth La Ferla, and “We Made Gray Hair Even Prettier With Pastels,” by Crystal Martin. Both articles made growing old and going gray sound like an invitation to a dress-up party.

I’m all for getting older with a little style in my step. For the first time in my life, thanks to the miracle of double cataract surgery, I can see well enough without glasses to artfully apply eye shadow and draw on a smooth bit of eyeliner. And you better believe I intend to fancy on some makeup every day for the rest of my life. It looks great. Makes me feel a touch glamorous and, most importantly, well-armored to go out into the world and have my say. You see, getting older, is no longer the voice-silencing, invisibility-inducing sentence it used to be.

Seventy is about more than feeling and looking good. Seventy is the new outspoken. And it’s about time.

Seventy is a privilege. It’s a gift. It’s about time we embraced that gift and used our years of making mistakes while doing some things right to be something better, do something bigger, and live larger, as though we don’t have enough time left to do anything else.

You think being 70 is hard? Try being 18. Can you imagine? Have you ever known such chaos? Such uncertainty? The stock market is bobbling at every tweet and tariff. Unemployment is up, then it’s down. Getting a college education costs more than ever before, and many are left paying off student loans for decades after graduation, making it impossible to get ahead, buy a house, or start a family. There’s climate change riding the winds of terrifying hurricanes, tornados, and flooding rains. There are whispers of war here, there, everywhere. School shootings — and guns — don’t get me started.

Too much is happening for us to be silent, and those of us lucky enough to be 70 have the protection of age to speak up. It’s time for us to step up to the plate, be the elders, the wise ones, the ones who have lived long enough to speak truth to power.

It’s time to find new ways to “act your age.”

1. Be a mentor. Find someone who can use your expertise, your help. It won’t be hard. Have coffee with them. Talk. Listen; especially listen. Offer support, direction, whatever is needed. It’s that helping hand thing and it works. When was the last time you had a conversation? A real one that mattered? This is your chance.

2. Pick an issue. Dealer’s choice. The environment. Politics. School lunches. Classroom size. Money for the arts. Guns. Voting rights. Climate change. Transportation. Health care. Pick one; then, do something about it. Now.

3.  Find a new hobby. It doesn’t matter whether it’s baking cakes, planting a garden, building birdhouses, or writing poems. Share what you love with someone. That’s how we build stronger communities. Make new friends. Create a kinder world.

4. Take care of yourself. Exercise even if you have never exercised before. Exercise your body — and your voice. Be strong. Be focused. Raise a little hell. Have a little fun, and don’t ever think for a minute that there’s nothing you can do to change things.

You’re 70 or maybe 80 or — hallelujah! — 90!

You’re not old. You’re one of the warriors.

All those years of living have prepared you for this chance to make a difference. Step out, step up, and speak up!

You’ll be surprised who is waiting to hear what you have to say.

This article originally appeared on Psychology Today.

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Traits of Successful PR Communicators

Traits of Successful PR Communicators

September 18, 2019January 31, 2023 Clairemont InternBlog, Professional Development, Public Relations#PRlessons, #publicrelations, communication

Maybe you’re a student, a graduate fresh out of college or a practicing PR professional; whichever hat you wear, this blog is for you. It’s always good to bring things back to the basics and remind yourself how to do what you do well. Read on for a few key tricks to keep in your toolbox in order to be a successful PR communicator. 

Trait 1: Be a candid and captivating storyteller.

Everyone loves a good story, and people are willing to buy into a story if it is told candidly. Knowing how to tell your client’s story in a captivating manner is essential for generating a response to your message. By artfully presenting your message, you elevate your client to a position of authority and respect, boosting brand acceptance. As PR professionals, our job is to solve problems, and storytelling can be the means by which this is done. Find the silver lining and craft a straightforward, sincere narrative to achieve the solution.  

Trait 2: Be an audience-centered researcher.

Know your audience and how they will receive your message. In PR, we must be conscious of the various lenses through which our audience will process information. A variety of factors including age, gender and socio-economic demographic can influence these lenses. It is important to understand your audience’s experiences and then let this shape the way you work. Look for reactions and responses to similar messages and leverage these things to format your strategy.

Trait 3: Be a strategic influencer.

I may be a Gen-Z, but when I say, “Be a strategic influencer,” I don’t mean the trendy term used to describe people with thousands of Instagram followers. Consider your audience and approach, and intentionally craft your delivery to be an agent of influence for your client. Because people respond well to prominence and relevance, being a purposeful communicator is important. With this in mind, connect with your audience by channeling your strategy through notable networks, times and people.

Trait 4: Be an exceptional writer.

In PR, the trait of exceptional writing should never be overlooked or underestimated. This is how you hook your audience initially and sustain its attention. The skill of collecting and arranging words in a manner that’s catchy and clear is necessary for creating influential content. Purposeful, powerful and perfect writing can encourage people to absorb and accept the PR message you’re promoting.

Have a message you need help spreading far and wide?

Drop Us a Line

By Haylee Hicks, Clairemont Intern and junior at North Carolina State University. 

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Raleigh Bands: Our Fave Five

Raleigh Bands: Our Fave Five

September 6, 2019January 31, 2023 Cherith AndesBlog, In Our Communitylocal bands, North Carolina bands, Raleigh bands, Raleigh entertainment, Raleigh music

If you live in or near Raleigh, you know what September means. It’s finally full-fledged festival season! The fall heralds in a calendar of events and themed festivities across the Triangle, most notably our diverse music scene.

September alone will witness:

  • SPARKcon
  • 10th Annual Hopscotch Music Fest
  • IBMA Wide Open Bluegrass Festival
  • BugFest (Kidding. Not a music festival, unless you can get the crickets to play “A Little Night Music.”)

In the spirit of celebrating our city’s sounds, we at Clairemont have spotlighted a few of our own favorite local bands. We’ve culled well-known headliners as well as must-try up-and-comers — perfect for employing at your next event or simply for a good night of tunes!

Image from Old Habits’ Facebook.

Old Habits

Southern Roots, Bluegrass/Americana

These Triangle natives refer to themselves as “southern roots music,” a blend of bluegrass and Americana with a shade of country. Clairemont client Vita Vite has loved showcasing Old Habits’ talents and tunes at the wine bar’s anniversary parties. Fun bonus tip? These guys form an integral part of Raleigh’s culture. Banjo player/electric guitarist/vocalist Lin Peterson is also co-founder of Locals Seafood, a North Carolina supplier that provides locally caught seafood across the state.

Image from Sylvan Esso’s Facebook.

Sylvan Esso

Electronic Pop

Originally hailing from Durham, this “electronic pop duo” has toured the country, from the Durham Performing Arts Center to the Walt Disney Concert Hall in L.A. Think soulful, fluid and thoughtful … but with a beat. Or, as The Guardian put it, “charming indie-dance diversion from the day job” who later morph into “purposeful pop bangers.” The duo is comprised of singer Amelia Meath and producer Nick Sanborn, and their collaborations are worth the ticket price next time they’re back in town. (P.S. The band is coming November 22 and 23 to the DPAC!)

Image from Jason Harrod’s Facebook.

Jason Harrod

Blues/Folk/Country

A new (and much-welcomed!) recommendation from friend Sean Wilson, founder of Fullsteam Brewery. Jason showcases his singer/songwriter talents with heart-tugging lyrics and a blues/folk/country style. As Folk and Acoustic Music Exchange said, “He possesses a strong voice and confident almost 50s-ish presence and sound, writing catchy melodies with a great band.” And boy, does this musician have a resume! Just to name a few, Jason has secured first place in the bluegrass category at MerleFest‘s Chris Austin Songwriting Contest, first place in the North Carolina Songwriters Co-Op Contest and the spotlight performer position at the annual Healdsburg Guitar Festival. Heck, Jason even taught songwriting in Greece. We love his approachable, melodic style with a presence that could command big-stage attention or create the ambience at an intimate gathering.

Image from www.jennybesetzt.com.

Jenny Besetzt

Rock/Post-Punk

Thanks to friend Nick Neptune, general manager of client Transfer Co. Food Hall, musical savant and famed DJ, for suggesting this four-piece powerhouse. With Jenny Besetzt, indie rock meets punk rock filled with reverberating tones. One source said, “Jenny Besetzt frees you from the restraints of time, memory and circumstance. And makes you master of them all.” We’re not sure what that means, but the band’s music soothes and energizes all at once. Perhaps it makes sense that lead singer John Wollaber was born to a German opera singer!

Image from Janelle True’s Facebook.

Janelle True

Good Soul Music

“Good soul music” is a genre, right? Singer/songwriter Janelle True evokes a Sara-Bareilles-meets-Norah-Jones vibe with thought-provoking lyrics. As Janelle says, her music is, “Music with meaning. Good for the soul.” We discovered her at Sola Coffee Shop. Have a listen! (Your peaceful self will thank us later.)

We’ve got favorites. Raleigh favorites, food favorites, party-planning tip favorites.

Looking to plan an event for your company or business? Put our favorites to good use!

Let Us Help You Plan

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Pitch Perfect

Pitch Perfect

September 3, 2019January 31, 2023 Kelli FletcherBlog, Professional Development, Public Relations#mediapitching, #publicrelations, #RaleighPR

For many in PR, pitching media is their one job. Here at Clairemont, we’re in the communications business, so we wear many hats! And one of them is indeed pitching media.

When I first started in public relations, pitching was like a weight on my shoulders. Most days I just couldn’t gear myself up for fear of rejection from media. But with plenty of practice and the right guidance, I conquered that fear and even perfected the process that best works for me. Since then, I’ve had many successes pitching media and securing stories for clients. Below are four things I’ve found that have helped perfect my pitch process.

Top Tips

  • Know your audience. First thing’s first: find the right contact. Don’t pitch fashion to a finance reporter. Use a mixture of tools and personal research to confirm the most current contacts and their beats.
  • Create a strong subject line. It’s the first thing a reporter sees when an email enters his or her inbox, so make sure yours hits the spot. Tip: Make it short and include major keywords up front.
  • Make it clear (and be concise). Get to the point – and quickly. What are you asking of the reporter? State what you are pitching and why.
  • Make it timely. Take note of what’s going on in the world and think about how it applies to your client. Using current events to your advantage can result in coverage and help position your client as an industry expert for future opportunities.

Success Stories

When the pitch is on point, the result can be, too. Take a look at the examples below of a few clients we’ve put in the spotlight through creative, timely pitch strategies:

  • Wendell Falls: To attract media to the community’s location, Clairemont ditched a standard pitch for a more playful angle, sending tangible invitations that included a “wanted” poster and a cowboy hat, which one TV reporter even sported on her station’s morning show! 
  • WGU North Carolina: To highlight a critical partnership for this client, Clairemont used a timely military angle to grab the attention of multiple reporters at TV stations in different markets.
  • Lincoln Apartments: Individualized, creative pitches piqued the interest of targeted media and secured on-site coverage at the Lincoln Apartments ribbon cutting (which was performed by a dog).
  • North Carolina Association of Fire Chiefs: The team landed a 24-minute iHeartMedia interview for several key leaders and volunteers of the NCAFC. The coverage was broadcasted across five major Triangle radio stations and helped to secure needed volunteer firefighters.

Have the perfect pitch all packaged up and ready to go? Make sure you don’t squash your chance of coverage by committing these six slapdash sins. Need help identifying and crafting the perfect pitch to tell your story?

Drop us a line!
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Leveraging LinkedIn

Leveraging LinkedIn

August 27, 2019January 31, 2023 Clairemont InternBlog, Professional Development, Social Media + Influencer EngagementLinkedIn, linkedin marketing, LInkedin Profile, Online Branding

How you present yourself to the world matters.

If you brand yourself intentionally and authentically, you are much more likely to stand out and hone a positive image. While some elements of your brand are beyond your control (you can’t control what people say about you, for example), you can control the passions, skills, experiences and personality traits you share with the world. And LinkedIn is the perfect platform for doing so.

In fact, LinkedIn should be the starting point when building or refining your personal brand. Read on for tips on how to make the most of this popular platform.

Managing your time: LinkedIn vs. Resumes

“What’s better than the best resume? No resume.” These are the wise words of Gary Kayye, a professor at UNC whom I had the pleasure of listening to at a workshop. What he meant by this scandalous phrase is that your online presence should be so strong that you don’t need a resume. And LinkedIn is the perfect starting point for establishing a killer digital footprint.

According to Kayye, for every hour you spend on your resume, spend two or more on LinkedIn. First of all, most hiring managers look for candidates on LinkedIn. Second, the platform has an amazing job search function. Third, resumes have to be one page, but LinkedIn doesn’t even have pages. It allows you to connect your blog posts, upload graphics you’ve designed, link to articles you’ve written and more. LinkedIn is dynamic, whereas the resume is static.

Avoid a photo faux pas

Include a photo of yourself on LinkedIn. Profiles without pictures are not taken as seriously! While it goes without saying that your LinkedIn photo should be high-quality and professional, it’s also important that it is reflective of your personality. If you never wear suits, don’t wear a suit in your profile picture. Looking professional doesn’t necessarily require formality, especially if that’s not who you are. For instance, I’m a writer, I’m creative, and I like design; so my cover photo — an aesthetic desk featuring a typewriter — encapsulates these elements of my personality. You can go on sites like Unsplash, Pixabay and Canva to find quality photos you like and re-use them for free.

Experience

For each position you list, include a detailed description. Providing a lot of information demonstrates your full range of skills, your growth and your dedication to your previous jobs. If applicable, upload or link to portfolio pieces you created in each position.

Engagement

Consistent engagement on LinkedIn keeps your profile fresh, deepens your connections and supplies you with up-to-date knowledge on your industry. To stay engaged, it is important to like and comment on posts so that LinkedIn shows you are active. Post your blogs on LinkedIn, share work you’re proud of and mention seminars you’ve recently attended. In essence, you can’t put too much information on your LinkedIn page. Follow outlets, companies and agencies that you admire. This is the equivalent of a “like” on LinkedIn. If you apply for a job at a certain organization, make sure you follow it on LinkedIn.

Connecting

Connect with as many people as possible. Don’t decline invitations, unless the other person appears questionable. The more people you connect with, the more likely you are to have second-degree connections with people with whom you really want to connect. Furthermore, when sending an invitation, always add a note. If you’ve met the person before, mention your shared history in some way. If it is a cold invite, make sure to include in your message why you want to connect.

Recommendations

Ask a supervisor to write you a recommendation on LinkedIn. Similar to how people tend to trust product reviews by customers more than they trust advertisements, they place value in profiles that feature a thoughtful recommendation. It shows that your future success is important enough for a colleague to have taken the time to write a paragraph for you.

Just remember that LinkedIn isn’t a log-in-once-a-year kind of platform. If you want it to thrive after you invest time into polishing your profile, then you need to spend at least 15 minutes on it a week. And these few minutes will be well worth your time once you score a high-profile connection or discover a great professional opportunity.  

Next up, it’s time to grow your professional network on other social media channels. Check out this blog on making the right connections, no matter the platform!

Piper Anderson is a recent graduate of UNC. Check out her LinkedIn here.

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Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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