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Category: Blog

Working Outside My Comfort Zone

Working Outside My Comfort Zone

May 26, 2020January 31, 2023 Clairemont InternBlog, Professional Development, The Clairemont TeamAdventure, New Skills, Public Relations, travel, writing

I thrive outside of my comfort zone. Whether it’s backpacking through the mountains with my brother, moving to Florida to work at Disney for a few months or hopping on an international flight, I am always seeking one-of-a-kind challenges and experiences. Although my semester interning at Disney came to an abrupt halt this past March, I have remained determined to try new things – even if I’m going no further than my backyard. I’ve been able to learn a valuable thing or two while trying to pick up new hobbies during this time such as if you’re craving dumplings, attempting to make them from scratch may result in floury, sticky dough all over your kitchen … and yourself! 

During my first three years at NC State, I took advantage of a variety of experiences and interests, both within my marketing and journalism studies and in other areas. By going outside of what was comfortable, I discovered rock climbing, met and interviewed scientists about their groundbreaking research, and even started leading a Bible study! While it’s in my nature to try (and sometimes fail) at new things, I have always struggled to pin down exactly what I wanted to pursue in a job or career. As I considered what I wanted the summer before my senior year to look like, I felt overwhelmed with the thought that I needed to magically know what my “dream job” was going to be. 

I knew I wanted to be kept on my toes. 

I knew I loved to write and travel.

I knew I wanted to get creative and be challenged.

I knew I wanted to work with people.

Once I identified these core aspects, narrowing down my job search was simple. I am so excited to jump into my next big adventure this summer: an internship here at Clairemont Communications – a place that I’m certain will address each of these important pillars while gaining experience in public relations, working on a variety of projects and leveraging my love for writing, creativity and people in a new way.

My sister and I supporting my brother and the Wolfpack at his college graduation.

Fun Facts:

  • My favorite place to spend time is outside in my eno hammock. You can catch me in my eno reading a book or taking a relaxing afternoon nap!
  • I am always eating cookie butter. I will put it on anything … or just eat it directly from the jar!
  • I am a middle child! I have an older brother and a little sister. We also count our cat, Floyd, as an additional sibling. 

My advice? In addition to working outside of your comfort zone, explore your sense of creativity and additional concepts by checking out the Creative Challenge section of this blog.

By Clairemont Intern Anna Beth Adcock, a rising senior at NC State.

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What does a PR agency do? Vita Vite Gets Social

What does a PR agency do? Vita Vite Gets Social

May 8, 2020January 31, 2023 Clairemont InternAwards, Blog, Case Studies#Strategy, Campaign, case study, Client Work, Social Media

Vita Vite, a wine bar and art gallery in downtown Raleigh, had quickly surfaced as a local hotspot since its grand opening in 2015. With her growing customer base, owner Lindsay Rice sought to leverage Facebook as another way to engage Vita Vite’s loyal fans and invite new guests to stop in for a visit.

STRATEGY

Clairemont Communications worked with Lindsay to portray Vita Vite not just as a wine bar but ultimately as a cultural lifestyle she has so carefully crafted. Creative content showcased behind-the-scenes tours of Italian vineyards and exclusive previews of hand-crafted goods Lindsay selected for Vita Vite. Posts featured interior design suggestions for styling Vita Vite’s art as well as fashion tips, underscoring the well-rounded lifestyle that accompanied the wine bar.

Owner Lindsay Rice raises her glass at Vita Vite’s downtown location.

EXECUTION

The Vita Vite Facebook feed showcased the ways fans enjoy Vita Vite, from highlighting Vita Vite’s pooch-friendly porch, “Sip and Sweat” exercise classes and even board games amongst friends. Behind-the-scenes staff pictures and a personal video from Lindsay teaching her fans how to pronounce “Vita Vite” fostered personal connections in an online environment. We also asked for feedback (“Which Vita Vite nook is your favorite?”) and had some fun with Vita Vite-themed personality quizzes (“Red, white or rose today?”). Facebook proffered invites to sold-out events, including an Italian-themed Sunday Supper and the Midsummer’s Party to debut a special beer made in partnership with a local brewery. Vita Vite partnered with organizations like barre3 Fitness Studio and the Downtown Raleigh Alliance for social media takeovers to increase visibility along with advertised posts. Through Facebook, audiences experience a virtual lifestyle of international travel and global tastes from their own Raleigh homes.

RESULTS

As a result, Vita Vite’s Facebook followership increased by 42 percent and engagement rose by 1.5 percent; this was a particularly notable byproduct since average Facebook engagement decreased by 20 percent in 2017 across all industries. In addition, Vita Vite reported a successful year and a full schedule of sold-out events. Vita Vite also secured awards like “Best Place to Get a Glass of Wine” and “Best Girls’ Night Out Spot,” and owner Lindsay earned the Top 40 Under 40 and Women in Business awards from the Triangle Business Journal.

To read more about the work we do with clients, please visit the case study section of our blog.

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Secrets of a Non-Multitasker

Secrets of a Non-Multitasker

May 5, 2020January 31, 2023 Cherith AndesBlog, Inspirational, Professional Developmentmultitasking, PR Career Advice, Professional Developement, work ethic

It used to be a badge of honor — a sign of dexterity and skill. And as someone who prizes efficiency and accomplishment, I became enamored with this skill — this multitasking thing.

However, I stumbled on data that shocked my multitasking brain: what I thought might be saving me time was actually hamstringing my productivity. And because sharing is caring, here are a few fast facts that caused me to stop at least four of the nine things I was doing … and reconsider.

When you multitask, you’re actually wasting time.

Health.com research shows that you can’t actually do two things at once. Your brain simply switches back and forth between tasks quickly, creating the illusion of simultaneous activity. The act of switching between activities actually wastes time as you expend your energy on the switch, not the task. Also, as Health.com points out, “You never get ‘in the zone’ for either activity.” Bottom line: multitasking drains your resources and requires more time to get things done, not less.

Multitasking kills your work quality — and increases stress.

That’s a serious one-two-punch. The “skill” you imagine is boosting productivity actually damages your accuracy, making you more prone to mistakes. In addition, multitasking boosts the production of the stress hormone cortisol, causing us to feel exhausted an hour or two into the work day (or earlier!)

Multitasking lowers your IQ.

Yikes. A study from the University of London showed that those who were multitasking while undergoing a cognitive test experienced decreases in IQ commensurate with those who smoke marijuana or pull an all-nighter. In fact, Forbes points out at those who are multitasking function at a lower IQ level — often that of an eight-year-old child.

Multitasking squashes creativity.

Creative thinking and problem solving stems from uninterrupted concentration when you’re “entrenched” in a topic. Multitasking negates the ability to fully invest in one activity and hence hijacks the creative process. And in my line of work (or anyone’s, really!), great work comes from great ideas.

Multitasking beats up your memory.

A 2016 study showed that multitasking damages your memory in more ways than one. The exhausting act of task-switching hampers your brain’s working memory needed for in-the-moment productivity as well as your long-term memory.

These are hefty arguments to reconsider our multitasking ways. But really, I found a more compelling reason to change my approach to work, to relationships and to life.

We miss life.

I discovered that I was missing out. I was missing the moments that make life worth living. Not only are we ignoring vital cues like “Hey, maybe don’t walk in front of that bus while you’re texting.” But you’re missing the side-splitting sarcastic quip your significant other just made about the dog or your child’s biggest dancer twirl yet. You should be camera-ready in those moments, not nose-down on TikTok.

The COVID Stay-at-Home Order has filtered out much of the extraneous noise — extra dinner dates, must-do appearances and social obligations. And the moments that remain are brimming with relational richness and meaning. The precious FaceTime with a struggling friend. The impromptu laughs with a roommate. These snippets were here all along; they were just drowned by the pings of emails and calendar alerts.

Our responsibilities will still remain, but we now have a choice.

Simplify. Invest. Enjoy each moment to its fullest.

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Once Upon A Time … How to Write a Story

Once Upon A Time … How to Write a Story

May 1, 2020January 31, 2023 Kelli FletcherBlog, Clairemont Client News#continuedlearning, #education, writing

This month, acclaimed local author and client, Carrie Knowles, released “A Self-Guided Workbook and Gentle Tour on Learning How to Write Stories from Start-to-Finish“. The book is a compilation of advice, examples and exercises to inspire writers of all levels – even beginners.

It’s no secret that at Clairemont we’re sticklers for good writing and a good story. Even more, we’re always excited for an opportunity to learn a new skill – especially during these days of quarantine.

We recently chatted with Carrie about a few pillars that she believes are the must-haves for a good story. If you’ve always been interested in learning how to write stories or if you’re just wanting to try something new, read on to see Carrie’s top tips!

1. Get to know your main character before you start writing your story.

Give him or her a birthday so you will know how old that person is as the story progresses.

By giving that person a birthday, you will also know when he or she graduated from high school, what was going on in the world when he or she was growing up and where that person falls in the continuum of life’s expectations/disappointments/desires. Decide what he or she wants and why. What are the motivations of that individual?

Give the main character a place to live: a highly mortgaged home, mom’s basement, a hip singles apartment complex, a farming community or a big city. Think about how he or she fits in that living environment and why the character might want to either stay there or move.

Most importantly, figure out the strengths of that person as well as weaknesses. Use these attributes to help your character maneuver through solving a problem.

Oh, yeah…be sure to have a problem to solve. No problem = no story.

2. Understand the power and importance of that first page.

Think of that first page of your book/story/research paper as the promise you are making to your reader. That first page is the most important page you will ever write.

A good first page, or better yet, first sentence, sets up the story/book and lets your reader know what kind of journey they are going to experience in your work.

My favorite first sentence of all times is from “Out of Africa” by Isak Dinesen. She tells you the whole story — i.e. what you are going to experience — by reading her book in the first six words on page one: “I had a farm in Africa.”

From those few words, you know you are going to be reading an adventure story about Africa, about having a farm and losing a farm, and all that happens when everything you love in life is lost.

3. The most important thing you can ever do when you first sit down to write is to spew out a truly bad first draft.

Write like your hair is on fire. Like you have a story to tell and you have to blurt it out as quickly as possible or your mind will explode! BUT (and here’s the good part) you need to do it as badly as possible.

In fact, you need to create a truly ugly, disgusting, rambling mess that only you can clean up and reshape to have beauty and lyrical moments and brilliant characters.

That bad first draft is your toolbox. It helps you understand where you might go with your story. It can tell you what works and what won’t work. It should help you define your main character more clearly. It will give you a hint of the story arc and the problems and where there are holes in your story and where you’ve told too much.

It is exactly what you need to eventually make your work lift off the page and capture not only your imagination but also the interest and imagination of your reader.

Interested in hearing more about writing from Carrie? Be sure to check out “A Self-Guided Workbook and Gentle Tour on Learning How to Write Stories from Start-to-Finish“, available at Quail Ridge Books and online at Owl Canyon Press. Don’t miss Carrie’s other works including her latest book, “The Inevitable Past“, set to be released next month or her regular column on Psychology Today!

And check out more or our Clairemont client successes in Client News.

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What does a PR agency do? Journelle Talks Lingerie

What does a PR agency do? Journelle Talks Lingerie

April 28, 2020January 31, 2023 Clairemont InternAwards, Blog, Case Studies#Strategy, awards, Campaign, case study, influencer marketing

When New York-based lingerie company Journelle wanted to change the conversation about lingerie by rolling out a major campaign, it turned to Clairemont Communications to help with a 360-degree brand refresh ahead of the launch. The Who Says campaign was Journelle’s rebuff to the two seemingly polarizing trains of thought when it comes to lingerie: slim and sexy, or boring and basic.

STRATEGY

Clairemont’s work included strategy, developing media materials and identification of desirable influencers. We began by evaluating previous influencer partnerships and coverage of Journelle and compiled a list of who to engage during this project as well as who to consider for an exclusive. Journelle came to the table with a handful of media and influencer relationships already in place and needed Clairemont to fill in the gaps by strengthening the relationships with existing contacts and reaching new editors at print publications, outlets that continue to hold clout amongst the fashion community.

Image by Journelle.

EXECUTION

Journelle wanted to seek the support of influencers, and Clairemont had previous success in negotiating with micro and macro influencers (at least 1,000 and 100,000 followers, respectively). Due to this experience, Clairemont compiled a diverse list of these types of influencers whose styles organically aligned with Journelle. Our team looked at follower numbers, as well as at post engagement and follower feedback/influencer interaction. Clairemont successfully secured interest from top influencers in a variety of markets across the country, including New York City, Los Angeles and Houston, TX.

RESULTS

With the goal of securing at least 10 influencers to generate buzz for Journelle around Valentine’s Day, Clairemont successfully engaged 12 micro-influencers. With the goal of securing one exclusive story on the Who Says campaign in a top-tier fashion industry publication with a circulation of at least 50,000, Clairemont exceeded its goal by securing three placements: one prominent inclusion of Journelle on Who What Wear ahead of the launch and two separate placements in “the fashion bible,” Women’s Wear Daily (circulation of more than 59,000) at the time of launch. WWD stories included an exclusive feature on Who Says, including an interview with Journelle’s VP of marketing and brand; and an inclusion in a trend piece with quotes from Journelle. The brand was able to share these successes on social media and with shareholders.

To read more about the work we do with clients, please visit the case study section of our blog.

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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