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Author: Tracy Lathan

Oh Momma Monday: Sharon Delaney McCloud

Oh Momma Monday: Sharon Delaney McCloud

January 25, 2016January 31, 2023 Tracy LathanBlog, Oh Momma Monday, Owning a Businessbusiness women in raleigh, Greenroom Communications, Marketing, motherhood, women in business

After 20 years as a television news anchor, Sharon Delaney McCloud now works behind the camera as a managing partner at Greenroom Communications and has never been happier. In today’s Oh Momma Monday Q&A, Sharon shares with us why she made the switch and what motherhood has taught her about work, life and what’s really important.

What is your occupation?

Managing Partner of Greenroom Communications, a Raleigh-based video production and digital marketing agency.

What inspired you to start your own business?

I wanted to see my family. After 20 years as a television news anchor working crazy hours, a couple of us newsies decided to go out on our own. While we certainly don’t work fewer hours, they are OUR hours.

How has your career/professional life changed since becoming a mom?

I feel like becoming a mom opened up a magical place inside me, and nothing else can even remotely compare. I’m forever grateful for these amazing little people that are my children. They bring me endless joy and frustration every day. Making sure I can enjoy being with my kids as much as possible does require tremendous time management skills, and although I fail at it often, I do my best each day to prioritize work schedules with my family’s needs.

Sharon 3

Any tips for juggling work and motherhood?

The work can wait. Honestly, is a client or a project really worth missing a performance or a ballgame that can’t be duplicated? Of course I don’t attend EVERY one of my sons’ practices and/or games, but if there is a way to shift my work schedule so that I am in the stands cheering them on, I do it.

Most important thing motherhood has taught you…

We are here for a greater purpose. My legacy is my family, not my work. While I’m immensely proud of what Greenroom has become, in the end, it’s my family of which I am most proud.

What do you enjoy doing when you have down time?

Downtime – LOL. Family game night on Friday nights at the McCloud house looks like this: jammies, hot chocolate, pizza and the fireplace roaring, if it’s winter. We generally start with Clue or Yatzee and move to Rummikub or Qwirkle. In the summer, we spend lots of time in our cul-de-sac playing Kan Jam or riding bikes on the Greenway.

What are your favorite Raleigh hotspots?

My favorite Raleigh store is Deco. I always find the perfect gift and rarely walk out of there without a cool, new Raleigh t-shirt. For eats and drinks, my go-to spots are The Rockford, Raleigh Beer Garden, Clouds Brewing and The Station.

Sharon 1What are three of your “faves” right now?

My new iWatch. I drank the Apple Kool-Aid years ago and it just keeps going.
Also, live concerts at Walnut Creek Amphitheatre fill my summer calendar. I have a whole routine where my crew meets at my house, we load up my coolers with adult cocktails, beer and food and we head to “The Creek” to tailgate for a minimum of two hours before showtime. The bigger the “hair” band, the bigger the tailgate.

Want to read about other inspiring moms in Raleigh? Check out previous Oh Momma Monday posts here.

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More Time Off for New Dads…Smart Move or Bad for Business?

More Time Off for New Dads…Smart Move or Bad for Business?

January 11, 2016January 31, 2023 Tracy LathanBlog, Oh Momma MondayEmployee Retention, Job Perks, Paternity Leave

The subject of paternity leave has been a hot topic lately, especially on the heels of Mark Zuckerberg announcing he would be taking two months off after the birth of his first child. But his decision sends a strong message…it’s ok for dads to take time off too! Netflix also recently shared that it would offer employees, both moms and dads, unlimited time off during the first year after the birth of a child. You had me at unlimited.

I don’t know about you, but I for one would have loved for my husband to be able to more time off after the birth of our children. First time around, I think he was only able to take off four or five days. I can almost guarantee that those first few months would have been much smoother had he been there to help me navigate the unchartered waters of parenthood. Or to just hold the baby so I could shower.

The way I see it, extended leave is a genius move. Companies are struggling to retain smart people and build loyalty among employees. Considering how challenging those first few months can be, giving families a little more time to adjust, while not having to stress about how to pay the bills, will make for a happier and more productive employees when they return. And chances are pretty good they will return to a company they believe values their well being.

But on the flip side, it could be challenging to maintain productivity with employees out for days, weeks and months at a time over the course of a year. We would love for you to weigh in here…are companies smart to offer this kind of flexibility for new dads?

Click here to read previous Oh Momma Monday posts.

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Oh Momma Monday: WRAL’s Kathy Hanrahan

Oh Momma Monday: WRAL’s Kathy Hanrahan

December 28, 2015January 31, 2023 Tracy LathanBlog, Oh Momma MondayBlogging, motherhood, WRAL Out and About

Thanks to Kathy Hanrahan, editor of WRAL’s Out and About, Raleigh residents can stay on top of  what’s happening in the Triangle. Check out today’s Oh Momma Monday post where Kathy shares how she developed a passion for blogging and how she manages to always make time for family.

What is your occupation?

Editor of WRAL’s Out and About, which covers local entertainment, restaurants, shopping, music and more in the Triangle and beyond.

What inspired you to start blogging?

I started blogging because I wanted to find a way to highlight local entertainment and events and have fun. And that is still why I do it. I want learn more about the people and community around me, and the best way to open that dialogue with readers is to blog.

When I started working at WRAL, I was inspired to develop something fresh and new to the market. There wasn’t any type of entertainment blog on WRAL.com, so I started “Raleighwood,” a blog about the big headlines of the week. “Raleighwood” evolved and included a weekly video featuring WRAL folks – Tom Suiter chatting about “Survivor” and Mike Maze and I talking about Michael Jackson’s death just hours after it happened. We covered the State Fair, rodeos, the circus – if it was in the Triangle we did something on it. It was really the early stages of what has become Out and About.

How has your career life changed since becoming a mom?

I worked 12-hour days up until I went into labor. I had to cancel an appointment at The Cupcake Bar because I went into labor that morning. I was only three days early, but I intended to complete as much as work as I could before I went out on leave. Since having my son (who is now three years old), I have stopped working 12-hour days – although the 10-hour one does pop up from time to time. I pick and choose which and how many assignments I personally accept. I’ve learned to rely on my crew of bloggers to cover some events for our site.

Any tips for juggling work and motherhood?

  1. Make a list of what you need to get done at work. Get done what you can and then save the rest for the next day, if you can.
  2. Carve out special time for you and your child. Whether it is having breakfast together each day or doing a puzzle together at night, just some quality time each day that you and your child look forward to having.
  3. There are going to be days where you feel like you fail at work or fail as a mom. Don’t beat yourself up. It’s the quality and not quantity of time you spend with your child. That is what he/she will remember.

Kathy H 1

Most important thing motherhood has taught you…

Patience. I’ve gotten much more patient because I’ve had to be on someone else’s schedule and not my own. And when all else fails, just laugh.

If your son could write a blog, what would he say?

Peppa Pig is awesome. My Lego football players are the best. Paw Patrol is cool.

Where do you find inspiration?

I am inspired by great stories and interesting people. I can walk into a store – like Moon and Lola – and just be completely captivated by the jewelry and the local designer. I knew when I bought a necklace there that I was going to do a huge feature about the store. I loved it that much. I figure if I think it is interesting, other people will want to know more about it.

I also got inspired to write about Jimmy V’s Osteria’s limoncello because I heard the bar manager talking it up during Hopscotch. I happened to be editing pics at his bar. The story and passion he had about it just got me hooked.

What are your favorite Raleigh hotspots?

I’m obsessed right now with Edge of Urge in Person Street Plaza. Love their unique gifts. Retail wise, I love Ivy and Leo, Moon and Lola and Furbish. Standard Foods, also in the Person Street Plaza, is one of my favorite lunch spots right now. I’ve loving that Gonza Tacos Y Tequila is on Hillsborough Street. Can’t wait for Jubala to open there. Lucette Grace also has some great treats and grilled cheese. It’s not in Raleigh, but I’m a huge fan of Over the Falls deli. I could eat the club sandwich every day.

What are three of your “faves” right now?

  1. MB’s Tasty Pastries in Wake Forest makes an absolutely amazing chess pie. That and the lemon whip topped pie are my obsessions. I literally run so I can eat her pies.
  2. I’ve become a big fan of escape rooms. I really enjoyed the Trapped in a Room with a Zombie at Raleigh Room Escapes. So much fun. I’m a big wimp when it comes to scary things, but this was a blast. Tic Toc Escapes in Five Points takes the zombie out of the equation, but the challenges are really hard! Makes your brain work.
  3. My indulgence is a trip to the Umstead Spa. If I can get a hot stone massage at least once a year – usually on my birthday – I’m a happy girl.

 

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Oh Momma Monday: Santa Cares

Oh Momma Monday: Santa Cares

December 14, 2015January 31, 2023 Tracy LathanBlog, Oh Momma Monday

Most parents I know with young children dread the obligatory Santa visit each year. After all of the effort that goes into stuffing kids into their holiday best and waiting in an excruciatingly long line, they are typically falling apart by the time the big moment arrives. Let’s not even mention that once they are on Santa’s lap they are often underwhelmed.

“Why is this Santa’s beard dirty? Where are his glasses? Santa smells funny.” And then comes the photo. At least one child is always hysterical.

But this story about a mall Santa in Charlotte that was featured on The Today Show truly warmed my heart. It made me stop and realize that the Santa visit so many parents dread is not possible for all children. Thanks to Caring Santa, a program organized by the group Autism Speaks, children like Brayden Deely get the chance to visit Santa after the stores have closed. There are no lines, no crowds and no sensory overload. What a brilliant idea. Thanks to Caring Santa, parents across the country with children with autism will have a photo of their child with Santa this year, even if they are not sitting on his lap.

We all need reminders like this during the holiday season to be more appreciative. My children visited Santa this weekend, and I must say, I had a completely different outlook on the experience. We got lucky this year; no tears for the first time (at least not from the kids)!

Want to read more Oh Momma Monday posts? Click here!

 

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Oh Momma Monday: Starr Ratto, Videri Chocolate Factory

Oh Momma Monday: Starr Ratto, Videri Chocolate Factory

November 30, 2015January 31, 2023 Tracy LathanBlog, In Our Community, Oh Momma Monday, Starting a businessbusiness PR, entrepreneurship PR, Marketing, Raleigh business, Raleigh PR, videri chocolate

I can’t think of anything sweeter than owning a chocolate factory. Sam and Starr Ratto, owners of downtown Raleigh favorite, Videri Chocolate Factory, made their dream a reality when they opened their doors in the Historic Train Depot back in early 2012. How Starr has managed to help launch and grow the business while starting a family and raising their young son, Salem, is an inspiring story. We recently connected with Starr who shared her secret to “keeping her cup full” along with some of her favorite downtown Raleigh hotspots.

What is your occupation/business?

I co-own Videri Chocolate Factory with my husband Sam.

What inspired you to start your own business?

Sam is born to make amazing chocolate from the bean, and I am born for customer service.

Starr 3

How has your career/professional life changed since becoming a mom?

I found out that I was pregnant 10 days after we opened Videri Chocolate Factory. Ha. My visions of 12-hour days starting a new business quickly became unreasonable. For the first time something physical dictated my ability to do what I had in my mind.

Any tips for juggling work and motherhood?

My best tip is to figure out your childcare plan early. I didn’t do this and struggled the first year trying to make a plan.

Most important thing motherhood has taught you…

You gotta roll with it. Just when I think I have it all figured out, everything changes. Motherhood has also taught me that I sometimes need to take a few minutes for me. I saw a quote the other day that has been rattling around in my head. It says, “You can’t pour from an empty cup.” That really stopped me in my tracks. I let my cup get too empty too often.

Starr 1

Describe your personal style…

When I close my eyes and envision my style, it is somewhere around a 1970 Bonnie Raitt or Maggie Gyllenhaal’s character in Crazy Heart. But in real life it is great jeans and a Videri T-Shirt or something with stripes. My new power shirt is a striped long-sleeved with shirttails sewn on from J. Crew. If I do anything nice, chances are I will wear that!

What is a favorite place you have visited or trip you have taken?

I really love our annual trip to the Northwest Chocolate Festival in Seattle. Not only is it a very exciting week for the business, but Seattle is one of my favorite cities. I love how it feels like everyone there wants everyone else to succeed. This year I stayed two days after the convention totally alone and wandered around and did nothing!

What do you enjoy doing when you have down time?

I really enjoyed watching Parenthood and am sad that it is over. I also took Trapeze class at Cirque de Vol for a year, and that was awesome. Trapeze is so hard that you physically couldn’t focus on anything else for that hour.

What are your favorite Raleigh hotspots?

I can’t get enough of the Pina Colada (and the food of course) at Bida Manda right now. I also have vowed to do most of my Christmas shopping at Flight Raleigh, the new pop-up shop downtown. It is a partnership between two of my already favorite spots, Deco and Edge of Urge.

What are three of your “faves” right now?

I have a vanilla latte every single day at Videri. I finally got a pair of boots with a heel that I can wear all day (Korks at Belk!). I have also promised myself that I am going to indulge in a monthly housecleaner in 2016! Y’all hold me to it.

For an inside look at other inspirational moms, check out these previous Oh Momma Monday posts.

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Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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