I blogged the other day about running in Austin during PRSA’s Counselors Academy Conference, so today’s post is for our cyclist members. One of the things I noticed while I was in Austin in January is that it is a city that loves its bikers! Don’t want to bring your bike? Austin Bike Tours and Rentals will deliver a rental right to the hotel for you!
Year: 2013
PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH PAM GOLDEN
Say hello to Pam Golden, President of GLA Communications just outside of New York City. Combining her background in technology and journalism, Pam founded Golden Loder Associates in 1986. Pam will provide help on content and sponsorships for the 2013 Conference. Keep reading to learn more!
Getting to know you…
Name: Pam Golden
Agency: GLA Communications
Position: President
First job in PR: Account Executive at Frank Barth Inc.
Your insights…
Most loved thing about being in PR: Being able to help companies and people achieve their goals and objectives
Best source for breaking PR news: PR Week
Number one recommendation to new PR professionals: Be inquisitive, learn as much as you can and ask questions
About Counselors Academy…
Most valuable aspect of being a Counselors Academy member: Having access to really smart people who are willing to share their knowledge
Role on the planning committee: Helping on content and sponsorships
Best thing about the Counselors Academy conference: Two best things: gaining new knowledge and being with my fellow CA members
Most fun memory of a Counselors Academy conference: Sharing desserts during dine-around dinner in New Orleans
Counselors Academy Member Spotlight Blog Series:
Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.
PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH MICHELLE BAUER
Introducing Michelle Bauer, President and Founder of Common Language in St. Petersburg, Florida. With more than 20 years of experience, Michelle founded Common Language with the hope of putting diverse skills, connections and knowledge she has gained over the years to work. To gain more insights on Michelle’s wealth of knowledge continue reading below!
Getting to know you…
Name: Michelle Bauer
Agency: Common Language
Position: President
First job in PR: Joanne Creveling Public Relations, NY, NY, 1987
Your insights…
Most loved thing about being in PR: Doing strategy with clients
Best source for breaking PR news: twitter
Number one recommendation to new PR professionals: Know how to sell. Because if you can sell your ideas, your agency, your clients, and eventually yourself (as an entrepreneur or freelancer – because we all seem to end up in these roles at some point in our careers) – you’ll always have work to do.
About Counselors Academy…
Most valuable aspect of being a Counselors Academy member: Face to face interaction at the Conference with some truly smart people whose experience I want to soak up. What a terrific group of people who are so generous with their guidance and ideas!
Role on the planning committee: Not sure what specifically…I believe I’m providing general support, where I might be needed…
Best thing about the Counselors Academy conference: See my answer about being a Counselors Academy member…
Most fun memory of a Counselors Academy conference: Having a drink at a hotel bar in New Orleans last year where this truly world class group of musicians – who all must have been in their 70s – played one of the most remarkable live jazz sets I’ve ever heard in my life. That was an amazing, unexpected, and truly memorable evening.
Counselors Academy Member Spotlight Blog Series:
Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.
PRSA’s Counselors Academy: Let’s Run in Austin!
Knowing we have several runners in Counselors Academy, I wanted to provide this beautiful shot of the path outside our host hotel that leads to several miles of running trails. See you in Austin soon for our 2013 Counselors Academy Conference! Haven’t yet registered? Lace up your shoes and run on over to the registration page!

PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH MARTIN WAXMAN
Welcome Martin Waxman, Principal at Martin Waxman Communications. A Toronto resident, Martin is involved in all things digital and has co-founded three agencies during his career. Keep reading to find out what Martin will be up during the 2013 Conference!
Getting to know you…
Name: @MartinWaxman
Agency: Martin Waxman Communications
Position: Principal
First job in PR: Doing publicity for a comedy club in Toronto (and also being one of the MCs…and I wanna tell you…)
Your insights…
Most loved thing about being in PR: I’m a media junkie – now I guess you’d say I’ve turned social media junkie. And I still get a thrill about seeing a story I helped develop come to life whether in digital or traditional outlets.
Best source for breaking PR news: These days for me it’s Twitter. I found out pretty much everything there from hard news to bizarre cultural trends. I also get personal news and updates from friends and colleagues.
Number one recommendation to new PR professionals: Participate. Get active in whatever you do and that means work, professional organizations like PRSA, social networks, your communities – and learn by testing, adapting and seeing what other people do.
About Counselors Academy…
Most valuable aspect of being a Counselors Academy member: The most valuable aspects of being a CA member – I hope I can include two – are the content and the community. Counselors gives us an opportunity to meet and build strong relationships with some of the smartest and open people around who trade stories, share insights and ideas, talk about business dreams and challenges, and yes – eat, drink and act merry, too!
Role on the planning committee: Last year, I was conference chair. This year, it’s in Dana’s more than capable hands and because of that, I know it’s going to be the best event we’ve had. I’m helping with programming and specifically breakouts and keynotes.
Best thing about the Counselors Academy conference: I think I answered that one above.
Most fun memory of a Counselors Academy conference: Um – this is for publication. So even though we don’t have it in Canada, I’ll take the Fifth Amendment. I will say one word: prom. Oh – and the content, it’s all about the amazing content. Did I mention that?
Counselors Academy Member Spotlight Blog Series:
Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.

