By Posted in - Counselors Academy & Professional Development & Public Relations on May 24th, 2013

Introducing Michelle Bauer, President and Founder of Common Language in St. Petersburg, Florida. With more than 20 years of experience, Michelle founded Common Language with the hope of putting diverse skills, connections and knowledge she has gained over the years to work. To gain more insights on Michelle’s wealth of knowledge continue reading below!

Getting to know you…
Name:  Michelle Bauer

AgencyCommon Language

Position: President

First job in PR: Joanne Creveling Public Relations, NY, NY, 1987

Your insights…

Most loved thing about being in PR:  Doing strategy with clients

Best source for breaking PR news: twitter

Number one recommendation to new PR professionals: Know how to sell.  Because if you can sell your ideas, your agency, your clients, and eventually yourself (as an entrepreneur or freelancer – because we all seem to end up in these roles at some point in our careers) – you’ll always have work to do.

About Counselors Academy…

Most valuable aspect of being a Counselors Academy member:  Face to face interaction at the Conference with some truly smart people whose experience I want to soak up.  What a terrific group of people who are so generous with their guidance and ideas!

Role on the planning committee:  Not sure what specifically…I believe I’m providing general support, where I might be needed…

Best thing about the Counselors Academy conference:  See my answer about being a Counselors Academy member…

Most fun memory of a Counselors Academy conference: Having a drink at a hotel bar in New Orleans last year where this truly world class group of musicians – who all must have been in their 70s – played one of the most remarkable live jazz sets I’ve ever heard in my life.  That was an amazing, unexpected, and truly memorable evening.


Counselors Academy Member Spotlight Blog Series: 

Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.



(1) awesome comment(s)...

  • Dana Hughens - Reply

    May 24, 2013 at 10:16 pm

    I agree about knowing how to sell. So many PR people say, “but I’m not a sales person.” You better be! Great advice.

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