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Tag: Twitter for businesses

To Tweet or Not to Tweet?: A Guide to Twitter Business Etiquette

July 11, 2012January 31, 2023 Josephine ButlerBlog, Marketing, Public Relations, Social Media + Influencer Engagementadvice, business, don't reply to every tweet, etiquette, schedule tweets, social media monitoring, social network, tips, Twitter, Twitter for businesses

As consumers of all things public relations, the Clairemont team can’t seem to get enough of Twitter. From managing our own personal accounts to strategizing for clients, we’re constantly on the social networking site, tweeting away. And when we’re not having conversations on Twitter, we’re researching the latest industry tips and trends, via sites like HubSpot, where we recently stumbled across this gem. Too good not to share, we hope you’ll find these Twitter etiquette for business tips as helpful as we do!

Tip #1: In lieu of time, don’t make it a habit of replying to every single Tweet. You should be replying to two types of tweets on an ongoing basis: questions and negative comments. And it pays off. Did you know that 64 percent of users are more likely to purchase from businesses that answer their questions on Twitter?

Tip #2: Follow back your followers! This way, if your followers end up with a question, they have the opportunity to DM (direct message) you, and you better believe it: this is especially ideal when it’s a complaint!

Tip #3: To allow for more time to monitor content, schedule tweets in advance. And now that you have all this extra time on your hands, have a colleague take a second look — you never know what might come off the wrong way.

With these three tips, you’re well on your way to becoming a Twitter pro! Still need a little help writing, scheduling or creating a strategy surrounding your tweets? Clairemont can help! Let us know your thoughts in the comments section below. Have more tips to share? Ditto!

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My First 30 Days at a Raleigh PR Agency: Day 11

June 13, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Marketingentry-level PR job, entry-level PR position, PR Agency, Public Relations, Raleigh PR Agency, Twitter, Twitter for businesses

If you remember my blog from day four on the job, I recently put together several e-books for professional development. This week, Dana has assigned each of us a different one of these books, and I have been reading a Hubspot manual about how to attract customers with Twitter. I’m familiar with recreational Twitter use, but it’s not my favorite social media platform, so I have never really taken it upon myself to do more research into how to use Twitter for business purposes (beyond the basics). 6 Steps to Optimize Twitter for Search was one of the chapters that really appealed to me, and I’ve shared some of the tips below:

Make Twitter pay off for your company with these tips from Hubspot

1. Make Twitter handles spam-free. To ensure that your Twitter page is one of the top hits on Google, Bing or any other search engine, try to avoid using numbers in your user name. Since many spammers’ Twitter handles include numbers (e.g., @Name456781), when Google’s algorithm scans links on Twitter, it often disregards such usernames because it cannot differentiate what is a legitimate username and what is spam.

2. Include keywords in your bio. With only 160 characters to create a valuable Twitter bio, don’t waste space with too many industry keywords. Instead, reflect your business in an accurate and meaningful way that will help improve your search visibility. Also, since search engines often display Twitter bios in the links’ description on the results page, make sure you bio is attention grabbing!

3. Build your reach. Simple concept, but apparently overlooked by many. According to Google and Bing, both of their algorithms check the authority of every user tweeting, so make sure to gain a following for better SEO.

4. Create a special subset of keywords. Make a list of keywords or phrases that your business attempts to rank in search engines. For instance, key phrases Clairemont would want to rank for include “Public Relations” or “Raleigh PR agency.” Shorten longer key phrases and pick a smaller subset of keywords for Twitter. Then, use theses phrases regularly in your tweets to boost SEO.

5. Keep tweet lengths in the retweet safe zone. To ensure that your SEO keywords and phrases are not deleted when another user shares your tweets, give your tweets about 10-20 characters of wiggle room. This keeps those keywords safe from being deleted when ”RT @username” is added to the shared tweet. Plus, data indicates that 120-130 character tweets have the highest click-through rates.

6. Create your own inbound links. Lastly, make your content interesting enough that other influencers on Twitter will retweet it. Both Google and Bing take the value of Twitter authority figures and correlate it with the value of the link. So, the number of followers a user who retweets your content has is important for search engines that are measuring the value and importance of the retweeted link.

Any other Twitter tips worth sharing? We’d love to hear them!

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
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It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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