Last week, I had the pleasure of attending the Raleigh Public Relations Society May luncheon, where a panel of past Sir Walter Raleigh Awards recipients shared advice on how to create award-winning entries. The group of panelists consisted of Raleigh PR agency experts including Clairemont’s very own CEO, Dana Hughens (did you know that last year, Clairemont Communications received 10 Sir Walter Raleigh Awards?).
I was excited to attend not just to hear Dana speak, but also because it was a great opportunity to jot down a few tips and tricks on how to make my own entries stand out. These are a few of my favorites:
1) Have someone from the outside review your entry. This may mean having your client proof the entry, but someone at your agency who isn’t on the account could also work.
2) Presentation is important. Impress the judges with your organizational skills and visual aesthetic.
3) Write your entry early. Even though Sir Walter Raleigh Award entries aren’t due until around June, it’s a great idea to get started early. If you complete a project in February, go ahead and write the entry in February! Continue reading “Clairemont Shares Award-Winning Advice with Raleigh PR Group”