Tag: on the record

On the Record: Client Relationships

Sarah HattmanBlog, On the Record, Public Relations, , , , , ,

Have you ever heard the phrase “a business is only as good as the clients it serves?” It’s an interesting perspective that highlights the importance of building relationships with clients that go beyond one-time projects and provide value to them on an ongoing basis.

Karl Sakas is the president and founder of Sakas & Company, a coaching and consulting company for digital marketing agency owners. He recently spoke at NCPRSA’s professional development luncheon on the topic of client relationships. I had the opportunity to go On the Record with Karl to take a closer look at building a productive and enduring client rapport.

How do you develop relationships with clients? Connect with us on Twitter and continue the conversation.

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On the Record: Rebranding

Sarah HattmanBlog, Marketing, On the Record, , , , , , , , ,

It was nearly two years ago that Hospice of Wake County realized it had an identity crisis. After 35 years, the organization had very low brand recognition in outlying counties and even in Wake County. Research revealed the need to shift the name and brand from being solely associated with hospice and Wake County to something that is a better representation of what they really do. The organization took the plunge and changed its name to Transitions LifeCare.

Cooper Linton, vice president of marketing and business development at Transitions LifeCare, recently shared details on the rebranding at the NCPRSA’s monthly professional development lunch. Today, he’s going On the Record to share what he learned during the rebranding process.

 

If you have been through a rebranding campaign, we’d love to know what challenges you faced and how you overcame them. Connect with us on Facebook to continue the conversation!

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