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Tag: making connections

Networking in the Age of the Internet

Networking in the Age of the Internet

May 16, 2019January 31, 2023 Kelli FletcherBlog, Professional Development, Public Relationsbusiness relationships, making connections, networking

Networking is about collecting relationships with interesting or influential people regardless of the immediate benefit. If you have social media, you’re already good at this. After all, you collect friends and followers on all platforms. You post to get their approval through “likes” and “comments.” You use hashtags to make yourself and your content easily searchable, and you seek others to follow who will add something interesting to your feed.

But, ask yourself: when was the last time you met an acquaintance for coffee midday or drinks after work? How long has it been since you slunk into a room of professionals, put your name on a sticker and mingled in search of (cringe face) … small talk? Yeah, it’s been awhile for me, too.

Which begs the question, has our evolved technological communication actually devolved our personal interactions? Because of this, is the age-old art of networking dying in the Internet age?

With numerous articles crediting “Millennial Burnout” (is it even just Millennials?) to our constant connectivity, it’s almost impossible to remember that tuning out and turning off is something that must be done from time to time.

And networking just may be the thing for which to stop scrolling and start shaking hands. While there’s a lot to like about curated feeds and pumped-up LinkedIn profiles, there’s something quite nice about building relationships with actual people, which is the whole point of networking. And today, it’s more than matching a face with a name. Matching a personalized interaction with a face still matters.

So, get up and get out there! Make the most of meeting new people and networking in your city. There’s no doubt that opportunities will come from it – even if it’s just keeping your communication skills honed! As you mingle, here are some tips to keep in mind:

Don’t limit your network.

It doesn’t necessarily matter if someone is inside or outside of your industry, if they are influential, commit to connecting with that person. Often, a third party can offer fresh perspectives and make new introductions.

Go for quality not quantity.

Don’t just shake a bunch of hands and collect cards. Take time to have a real discussion. In the middle of a great conversation with someone? Don’t feel the need to move on so quickly. While you should be aware of their time (and your own), don’t be afraid to become engaged. The goal is to make meaningful – not numerous – connections.

Listen, then show them you heard.  

When first joining a group of people, take a few minutes to listen and then enter the conversation with a comment that adds to the discussion. Nothing will stop a conversation faster than focusing on yourself.

Follow up!

Don’t miss the opportunity to follow up! Send a note to each person with whom you exchanged information and remark on your interaction. Mention something specific to make the connection personal. Follow through on offers made to connect them and/or scheduling lunch. Keep the momentum going.

Want more tips on how to make important business connections? Check out our video post!

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Give Free Thinking A Hand

Give Free Thinking A Hand

November 18, 2016January 31, 2023 Dana PhelpsBlog, Photo of the Week, Travelfree thinking, how to clear your mind, how to have good ideas, how to inpsire creativity, making connections, PR

Give Free Thinking a Hand, why don’t ya!

Why do we take vacation? There are likely hundreds of answers to that question. For me, it is often time to rest, relax, recharge and clear my mind so that I can better do my job when I’m back in the office. But many times I find that when I’m traveling or taking time off at home, that’s when the ideas freely flow.

That’s why I’m sharing this as a photo of the week. A few months ago, I took my first trip to Napa with a friend. On the way to a wine tasting, we took some extra time  to explore. We were curious about other things in the area. Well let me tell you, there’s nothing like a huge hand sculpture to grab your attention while driving down the road.

How lucky we were to stumble upon the Gordon Huether Studio. We turned the car around, took pictures of the hand and other sculptures outside and then went into the studio. Once inside, I saw a connection. Could it be…? Reluctant to ask and then pleased that my instinct was right, I had seen Gordon’s work before in our very own RDU International Airport,

I believe that this kind of curiosity can help us in business when we ask ourselves what else is out there? What else can we do, see, learn, find and accomplish? Making connections — whether it is between two similar pieces of artwork or between two clients with a common goal — is a skill that all PR professionals can utilize.

So get out there! Take some time off or simply take a walk around the block and show us where you find inspiration by sharing your photos on the Clairemont Facebook page.

Related Posts:

Photo of the Week – Curiosity

The Value of a PR Agency – Connection

Competition in Marketing

Whetstone Wine Cellars

 

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