The Value of A PR Agency: Connection

At Clairemont, we always maintain a bird’s-eye view of our clients’ trajectories (while of course keeping the details running smoothly). One of the added values of working with a PR agency lies in our ability to connect the dots, often in fun and unexpected ways.

Recently, Clairemont had the opportunity to do just that! While closed for renovations, Il Palio, the premiere Italian restaurant at The Siena Hotel and a Clairemont client, began looking for methods to build its client base while previewing its new menu. Meanwhile, Briar Chapel, one of the largest green communities in the Triangle (and—you guessed it—another Clairemont client) was seeking an avenue to showcase the distinctive culture of Chapel Hill to prospective home buyers. It didn’t take long for us to realize that we had a match made in heaven. We carefully crafted a customized event to maximize resources and meet both clients’ needs.

Clairemont arranged for Briar Chapel to host a VIP dinner for its top prospects, featuring Chef Teddy Diggs, executive chef at Il Palio. Not only did the dinner provide an opportunity for Briar Chapel home buyers to experience the community and chat with realtors, the dinner soiree also allowed Il Palio to showcase its newly designed dishes to one of its target demographics.

As the subtle aroma of grilled peaches wafted across the dinner party on the Briar Chapel Clubhouse deck, we saw magic happen. Social media became a flurry of mutual mentions and vibrant conversation from realtors, clients and guests alike. Photos peppered the internet featuring Briar Chapel’s lush backdrop and Chef Teddy’s elegant cooking. The sweet memories forged over good food and genuine laughter arguably carry more sway than any glossy marketing brochure.

At Clairemont, our innate ability to forge creative connections is a trademark of our client service. We love to play matchmaker, and we live to find the special key that transforms our clients’ campaigns from interesting to lasting.

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