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Tag: event marketing

Cheers to a Year!

Cheers to a Year!

December 16, 2016January 31, 2023 Cherith AndesBlog, Clairemont Client News, Photo of the Weekanniversary event, business anniversary, event marketing, PR event, Vita Vite

There’s no better way to celebrate your first anniversary than with 300 of your closest friends…and 300 of your favorite donuts!

Clairemont client Vita Vite, a wine bar and art gallery in the downtown Warehouse District, has grown to be one of Raleigh’s favorite hotspots in just 12 months. On December 9, 2016, Lindsay Rice, owner of Vita Vite, gathered friends and fans to celebrate her first year in business. Guests snapped snazzy pics in the holiday-themed photo booth and toasted with Lindsay’s hand-selected wines while being serenaded by Old Habits.

But no standard birthday cake for this celebration! Lindsay and her team designed a custom wall bedecked with hundreds of Rise Donuts creations! From double chocolate to eggnog, Lindsay’s donut wall was a party hit, the perfect blend of fun, flavor and flourish.

Vita Vite Donut Wall

Congratulations to Lindsay and her team for an incredible first year! Check out the creative fun we had with her grand opening in 2015!

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Coopetition in Marketing

Coopetition in Marketing

September 29, 2016January 31, 2023 Cherith AndesBlog, Marketing, Restaurant PR + Hospitality PRcomarketing, coopetition, event marketing, real estate marketing, real estate PR

Marketing and PR teams are always eyeballing “the competition.” Product development, branding initiatives and consumer events all benchmark competitor growth as a key analytic. Sales strategies traditionally adopt an “us-versus-them” approach that certainly holds merit, since we’re technically all vying for the same market share.

Coopetition, on the other hand, asks competing brands to join forces in a strategic alliance to pursue a greater good. In essence, it’s an offshoot of the old adage, “If you can’t beat ‘em, join ‘em.” And with benefits such as synergy, cost reduction and innovation, coopetition proffers rich returns if applied smartly.

Coopetition Heats Up the Competition

With clients, we’ve tapped into the spirit of coopetition as a tool to boost event marketing — a less traditional yet equally effective application. The “product” in this case becomes the event. The Pepper Festival, hosted by Clairemont client Briar Chapel, got its start as a celebration of one farmer’s produce and a fundraiser for the nonprofit Abundance NC.

But the Pepper Fest didn’t make its name until it ventured into coopetition; the planning team turned an agricultural festival into a hot competition by challenging the Triangle’s top chefs to craft their zestiest pepper dishes. Chefs who typically competed for diners harnessed their collective talents to build a vibrant, engaging experience for the public. Competing brewers rallied and conceptualize a pepper-themed beer garden to enhance the festival’s appeal. And new to the 2016 festival, six chefs are joining forces with young chefs to host the inaugural Spicy Kid Chef Competition.

The results? Attendance skyrocketed from 40 to 1,500 people over eight years, raising more than $75,000 for Abundance and gaining wide-spread visibility and news stories.

Considering Coopetition

So what elements should you examine when considering coopetition in your marketing strategy?

1. The Vision

Forbes reminds us of the power of common-cause campaigns with examples like the “It Can Wait” anti-texting campaign that conjoined AT&T, Verizon, T-Mobile and Sprint. Fierce competitors can quickly transform into close allies when united under the umbrella of a greater good. Invest the time on the front end to vet potential partners, examine their mission statements, discuss overlapping goals and create a cohesive picture that effectively harnesses the each party’s passions.

2. The Process

Coopetition, unlike simple collaboration, requires natural competitors to link arms and become voluntary partners. From the outset clearly define the end game for the venture, whether a product, event or campaign.

There will likely be an overlap in key demographics and shared audiences between partners. Take the opportunity to solidify cohesive key messages that enable the team to present a united front. Develop written strategies that will serve as a touchpoint to guide roles, responsibilities and execution throughout the partnership.

3. The Results

Celebrate. It sounds like a no-brainer, but take the time to broadcast the results of your combined efforts not only with each other but also with your audiences. Share benchmarks and data as well as anecdotal stories that paint the full picture of your endeavor. Honor each member of the team and prime the path for future, successful partnerships. Because at the end of the day, it just feels good to make a difference!

Looking for other fun tips for event marketing? Try quizzing your audience!

Image courtesy of Briar Chapel.

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5 Tips to Spice Up Event Marketing

5 Tips to Spice Up Event Marketing

September 13, 2016January 31, 2023 Cherith AndesBlog, Marketing, Social Media + Influencer EngagementContent Marketing, event marketing, event PR, food events, food pr, personality quiz, restaurant marketing

Nobody is quite sure of the timeline. But tombstones line the road of marketing strategies that memorialize the slow yet certain death of the that the heavy-handed sell.

Enter content marketing. Although not a new concept in 2016, its metamorphosis continues to shape our strategies, tactics and messages in pursuit of one goal: providing value to consumers. And not just value – value that spurs interaction, a sense of shared ownership and eventually affirmative action toward a particular brand. Customers transform into co-creators who maintain an emotional “stockholder share” in an organization’s vision, product or thought. Investment begets action, which in turn fuels sales.

Go on. Quiz me.

BuzzSumo unveils the magnetism of one type of content marketing. According to its research, online quizzes receive anywhere fro 1,900 to 4 million shares – dwarfing other content marketing tactics like infographics, how-to guides and the like. Clairemont recently tapped into the power of quizzes to bolster the visibility of the 9th Annual Pepper Festival, now one of the state’s largest chef competitions celebrating local culture, food and sustainability.

Certainly, we all want to know “Which Taylor Swift Song Are You?” or “What Job Should You Actually Have?” We’re just curious. But from the marketer’s perspective, how does one craft quizzes to boost engagement and market an event?

1. Decide your path.
According to BuzzSumo, there are two major types of quizzes: the graded quiz and the outcome quiz. The first measures skills or knowledge in an area of expertise while the second provides less defined results that make implications about a stance or personality trait. Both can be effective if designed wisely.

2. Make it shareable.

To echo Steven Covey, begin with the end in mind. Design quizzes that will, regardless of the outcome, provide positive, shareable outcomes. The Social Identity Theory states that individuals form identities based on the groups with which they identify. People reaffirm their affinities with various groups through sharing — sharing thoughts, actions and (ding ding!) traits that coincide with group behavior. Hence, consumers are more likely to take and share results that positively define their behavior. Here we encourage you to make all quiz outcomes positive, whether you’re a Mild Child or a Flame Thrower.

3. Make it easy and fun to take.

The Control Value Theory recaps the perks and perils of crafting quizzes that are too hard. If too challenging, the quiz will quickly spurn the interest of users and if the quiz is too simple, users will question its legitimacy and likewise lose interest. Provide a level of intrigue by including unexpected questions, keeping the quiz short (approximately seven questions) and including the word “actually” at key junctures. One particular designer uses her teenage daughter as a litmus test. If the tween laughs while taking the quiz, it’s a keeper.

While crafting the quiz for the pepper festival, we included a few fun questions, such as “your getaway vehicle” or “what would you do if your pants were on fire” — humorous queries that tapped the theme of fire and spice while maintaining a playful tone.Pepper Fest Personality Quiz Question

4. Maintain a consistent tone.

Speaking of tone, just like any branded endeavor, maintain the same tone throughout the entire quiz. Fun and off-colored? Craft copy and colors to reflect a consistent brand personality, since research demonstrates that consistency fosters trust with consumers.

5. Offer incentives.

…but do so with transparency. Customers can smell a scam a Spam Folder away. Be open about your strategy for building and sharing the quiz, and don’t be afraid to ask for information. Determine which information is vital to craft a viable lead and provide an incentive for users to comply. For example, in the Spicy Personality quiz, we collected email addresses with the overt intention of giving away free tickets to the Pepper Festival.

Chance to Win

Track metrics, encourage sharing and promote across multiple mediums. But above all, create an experience that is personal, warm and downright fun.

Want to try it out? See how spicy your personality actually is!

 

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Grounds Cafe Celebrates One

Grounds Cafe Celebrates One

June 8, 2016January 31, 2023 Cherith AndesBlog, Clairemont Client News, Restaurant PR + Hospitality PRevent marketing, first anniversary, grounds cafe, restaurant events, restaurant marketing, Restaurant PR, wendell falls

In May of 2015, we celebrated the grand opening of Wendell Falls and one Grounds Cafe - Grilled-Cheese Sandwhichof our favorite coffee shops, Grounds Cafe. Located in the Farmhouse information center at Wendell Falls (client), Grounds serves all-American favorites (like serious twists on grilled cheese!) along with “brews and brews” – craft beer and gourmet java. We watched Grounds take its “first steps” last year, and this year, we had the pleasure of celebrating its first birthday!

But no plebeian sheet cake or Kool-Aid for this first anniversary! Trust Grounds Cafe to throw a creative soiree in sweet southern style: live Grounds Cafe - Cake Popsbluegrass, two specials from Prime Barbecue (pork and pimiento, anyone?), crafty cake pops and a little draft called “Rhino Dust Pale Ale.” Wendell’s only coffee shop has developed in just 12 short months to become one of east Wake County’s social hubs. Where else can you fuel up in the morning and wind down after work?

We had a blast and even caught some of the action via Facebook Livestream. Cheers, happy birthday, high five, salud, mazeltov and much, much more to our friends at Grounds Cafe!

Check out Cheers and Cheese, one of the other fun events that we hosted with Grounds Cafe last summer!

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Photo of the Week: Tame the Sea Terror

Photo of the Week: Tame the Sea Terror

March 11, 2016January 31, 2023 Cherith AndesBlog, Photo of the Week, Restaurant PR + Hospitality PRCharleston Wine & Food, Charleston Wine and Food Festival, event marketing, festival PR, food festival, restaurant marketing, Restaurant PR, trade show PR

Taunting tentacles turned into a tasty treat? We caught the action at last week’s 11th Annual Charleston Wine & Food Festival with Il Palio (client).

Executive Chef Teddy Diggs turned up the heat over a wood-fired cowboy cauldron at the Culinary Village. In a matter of minutes, these freshly caught octopi transformed from raw clumps to tender creations infused with a smoky flavor and topped with chili peppers. Fiery flavors on all sides!

Smoke + sea monster = succulent.

Sound like fun? Check out our tips for executing a successful food festival!

 

 

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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