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Tag: creative PR agency

The Beauty of Raleigh PR: Day 25 – Creativity

The Beauty of Raleigh PR: Day 25 – Creativity

February 11, 2015January 31, 2023 Jasmin SessomsBlog, Entry-Level PR Job, The Clairemont Teamcreative PR agency, creative writing, Raleigh PR Agency

Its 4 p.m. in the office, you have been working for seven hours and the dreaded afternoon slump hits. When you are lacking a little inspiration at work, what do you do? Whether we are planning an event, pitching media or writing a client strategy, we have all experienced creative blocks.

At Clairemont, we have a few tricks we would love to share with you to stimulate your creativity.

5 Sources of Clairemont-spiration

  1. News: Reading the paper, watching a few minutes of TV news, flipping through a magazine and checking out updates on social media are wonderful ways to get ideas. Sometimes you get the best ideas from the most unexpected places.
  2. Fresh Air: Need a change of scenery? Clairemont is located in the heart of downtown Raleigh. We love pausing our tasks to take a quick, refreshing walk. In general, changing your environment — whether it is sitting at a different desk or walking across town — it helps to change up your thinking.
  3. Billy: Dogs in the work place help to reduce stress and tension. Billy, our CMO (Chief Motivational Officer), is a regular fixture around the office, always on the lookout for a neck scratch, a walk or a little playtime. The point is, sometimes, your brain just needs a break.
  4. Treats: Let’s face it; for those who partake, caffeine simply puts a little pep in our steps. The morning brew helps me start my day (and afternoon and evening). Sometimes we have a sweet tooth and other times we crave salty snacks. For team brainstorm sessions, we find having our favorite treats make it feel more like a party than work. And THAT makes the creativity flow!
  5. The Craziest (or Worst) Idea Ever: Sometimes you just have to go to extremes. When you can’t seem to nail the best idea ever, see what you can come up with as the craziest idea ever…or give yourself permission to think up the worst idea ever. In the process, you just might find a notion that will lead you to be wildly successful.

When these things don’t work, we dance it out until inspiration hits! What do you do to get your brain functioning after being stuck in a rut?

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.

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The Beauty of Raleigh PR: Day 3 – Typical Work Day

The Beauty of Raleigh PR: Day 3 – Typical Work Day

January 12, 2015January 31, 2023 Jasmin SessomsBlog, Case Studies, Entry-Level PR Jobcreative PR agency, Raleigh PR

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency. 

When I was a little girl, I remember my mother getting dressed for work. She would curl her hair faithfully and apply her Mary Kay makeup. It seems like just yesterday I was watching her get dressed and getting dropped off at school.

Now, I  have the opportunity to get dressed everyday in the house where I was raised. I make sure to pay close attention to my hair just like my mother did.

In the morning, my mother helps me get ready and wishes me off at the start of each day. It’s amazing how time flies. When I was a little girl, working a full-time job like my parents seemed so far away. Now that it is my time it feels amazing to get up each morning and come in to work.

Today, I was tasked with finding a bluegrass band for a client event. With my list in hand, I got the chance to call agents of bands all across the country. After getting discouraged by a couple of answering machines, I finally spoke to a few agents. It was exciting to be able to use my new title “account coordinator” on the phone with band managers and agents. With my list complied, I began an excel document for all of my findings. I never realized that finding a bluegrass band that isn’t booked solid would be such a hard task.

Next task of the day: case studies. Although the idea of shortening months of work for a client into a two page summary seems tough, I enjoyed it. Writing a case study post for our blog helped me to learn more about exactly what we do for clients at Clairemont. I learned that producing good content takes time. Case studies display the process in which Clairemont works, and we also hope to generate traffic to our website through our previous work.

Overall, I would say that today was a learning experience. I got the chance to speak with agents about emerging and established bluegrass bands. I was trusted with the task of writing a case study for the very first time.

I realized today that even though I am no longer a student, I am constantly learning new things. I am so excited that Clairemont is my new classroom, and that Mrs. Hughens is the teacher.

 

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Creativity Wins The Game! Congrats Sarah!

Creativity Wins The Game! Congrats Sarah!

June 25, 2014January 31, 2023 Dana PhelpsBlog, Professional Development, Raleigh PR AgencyCreative PR, creative PR agency, creative writing, Raleigh PR Agency

Thanks to everyone who read our posts and voted during our Creative Challenge! We had three amazing stories as part of this fun professional development project, and I loved each one of them. Apparently, so did a lot of other people since we received nearly 200 votes!

The grand prize goes to Sarah Hattman for receiving the most votes on her story — congrats Sarah! In order to take the lead, Sarah had to ask herself some questions that we find ourselves asking for our clients every day. They include:

  • How do I engage people?
  • Who is my audience?
  • Where can I find them?
  • How do I make this happen on a deadline?

As the deadline for voting quickly approached, Sarah found creative answers to these questions as she recruited enough votes to take the win! If you haven’t read it yet, you can find Sarah’s winning story here. Her prize package (pictured)  included goodies from some of our local businesses.

You’ll also want to check out the hilarious story by Cherith Mangum (bet you can’t predict the ending!) and Tracy Lathan’s story that expertly connects two entirely different worlds, all with a personal touch.

Enjoy our stories, and let us know how you challenge you or your fellow team members creatively.

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Clairemont’s Creative Challenge: Voting is Now Open!

Clairemont’s Creative Challenge: Voting is Now Open!

June 12, 2014January 31, 2023 Dana PhelpsBlog, Professional Development, Raleigh PR Agencycreative PR agency, creative writing, creativity in PR, PR

Today is the day! The time has come! Voting is now open on Clairemont’s Creative Challenge. We hope you will read the three stories that are in the running for the grand prize.

To vote for Sarah, please type the word “vote” into the comments section of the post that contains her story.

To vote for Tracy, please type the word “vote” into the comments section of the post that contains her story.

To vote for Cherith, please type the word “vote” into the comments section of the post that contains her story.

As a reminder, only one vote per person per story counts, but that doesn’t mean you can’t ask all your friends to vote for your favorite story. By all means, share the one you want to win on your social media channels! Voting will close on Thursday, June 17 at midnight.

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Creative Challenge: Cherith’s Story

Creative Challenge: Cherith’s Story

June 11, 2014January 31, 2023 Dana PhelpsBlog, Professional Development, Raleigh PR Agencycreative PR agency, creative writing, creativity in PR, PR32 Comments on Creative Challenge: Cherith’s Story

The Fifth Woman
Cherith Mangum

“You told her we were married!?”

Ben’s sharp silence was the only answer Andrew needed. Without pause, Andrew cocked his arm and socked his younger brother square on the jaw.

“You didn’t hold up your end of the bargain!” Ben cradled his cheek. “What else was I supposed to do?”

“A white lie, Ben. White. Small. Some gentle shade of reality. Not this boldfaced monstrosity that will ruin us…unless you have a wife stowed in the carriage house I don’t know about.” Andrew massaged his knuckles while he paced.

“But the money,” Ben pleaded. “So help me God, the British PM isn’t swiping Mother’s fortune, too. And if I had to spin a small yarn to meet her stipulations then shoot me.”

Andrew tipped his hat to a pair of petticoats that tittered down the path before leveling a cold gaze at Ben. “Don’t tempt me.”

There was nothing genteel, or even fair, about Mother’s stipulations. But the daughter of a British earl couldn’t afford to pass her inheritance—with all of its pomp and press—to anyone but established progeny. And now, on her deathbed (bedecked with only the finest jacquard linens), Countess Elinor was ensuring her demands were satisfied before her quill flourished her Last Will and Testament.

Her sons had to be married to remain in the will. No exceptions, even if they were busy building a railroad empire “across the pond.”

Ben peeped between fingers. “She wants proof by the end of the month. A picture of our blushing brides.”

The other two brothers were no less livid when Brainless Ben shared his “small white lie.” A demanding partnership in accounting had halted Pete and Loman’s romantic endeavors as well. Of the five siblings, only George proved nonchalant, naturally, because Abigail, his bride of three years, was already pregnant. No sweat off his brow.

Three tense days slinked by as Mother’s deadline loomed.

And then Ben reappeared. This time with a cast.

“Utter that suggestion again, and I’ll personally torch your trousers,” bellowed Andrew. “And send them home!” He jabbed a shaking finger in the general direction of the photographer who was setting up in the drawing room, accompanied by the grocer’s daughter. The young girl suspiciously sported formal portrait attire.

“It’s foolproof, Andy,” Ben was giddy at his own ingenuity. “Sit Abigail in the portrait with a few of ladies from the town, like the grocer’s daughter, and Mother will never know the difference. Besides, she’ll be long gone before the news reaches England that we’re actually still bachelors.” Ben was practically giggling.

Despite the plan’s brazen absurdity, Andrew felt his stomach lurch; the loss of Mother’s wealth would cripple the entire family.

The front door banged open to admit a breathless Pete, followed by a rather red-faced young lady in crinoline.

“I found Belinda!” he panted. “And she’s in!”

The confused young lady smiled nervously. “Always happy to model my broaches for photographers.” She referenced the hideous gold vine nestled precariously near her neckline.

Andrew spun on Ben. “You dragged Pete into this debacle?”

“Hey, brother, our inheritance is at stake.” Logan’s matter-of-fact tone announced his arrival on the scene. And, not surprisingly, the arrival of Daniella, the butcher’s dopey-eyed teenager, whose plum dress looked two sizes too big on her boyish frame.

Andrew slumped onto the ottoman.

The photographer’s polite cough broke the silence. “My apologies, gentlemen, but I have a firm appointment with the congressman’s wife at 2 p.m., which is in exactly 28 minutes. If you can’t gather your party, I’ll have to reschedule for late next month.”

Panic ensued as Ben dispatched the other three brothers to locate just one more willing lady, preferably with a pressed formal day suit in tow.

The clock ticked loudly against the drawing room wallpaper…1:41 p.m. 1:48 p.m. 1:54 p.m.

As the clock struck 2:04 p.m., the four brothers stumbled through the front door, empty-handed and defeated, envisioning their inheritance trickling into the hands of the greedy British PM.

Andrew, now alone, whistled cheerfully while straightening the settee. Wordlessly, he turned to his four siblings and handed them a single object: the completed portrait of not four, but five ladies taken just minutes ago in his drawing room.

The brothers gaped at the photograph.

“But…” Ben grasped for words. “There wasn’t a single woman to be found anywhere in this neighborhood! Who was the fifth woman?”

Andrew simply smiled and strode from the room, tossing what appeared to be (Was it? Yes, it was!) a woman’s wig on the settee.

The brothers’ eyes widened as they recognized the face of the fifth lady in the back of the portrait. Thin, masculine cheekbones bore an unmistakable resemblance to their own facial structures.

Let Andrew keep his dignity, shall we? I won’t tell if you won’t.

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Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
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Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
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Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
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You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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