On the Record: Building Your Brand

By Posted in - On the Record & Raleigh PR Agency on March 9th, 2016

When’s the last time you sent someone a postcard? In this age of texts and emails, I am a huge fan of the hand-written letter and cannot help but smile when I open my mailbox to find one waiting for me.

When I started at Clairemont two years ago, I noticed a series of framed postcards on the mantle by my desk. Occasionally, it was mentioned that they were Myrtle’s postcards, but I never heard the full story until recently, and it’s fascinating. However, it’s not my story to tell, so if you want to hear the whole story – and didn’t get to hear it at the recent High Five Conference – contact Clairemont CEO Dana Hughens.

What I will tell you is that it’s a story about 80 postcards that were written over a span of 50 years and sent from all over the world to a woman named Myrtle. Myrtle’s postcards are more than just a great story, they also can teach us about building our brand through storytelling. Let’s go “On the Record” with Dana to find out more.



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(1) awesome comment(s)...

  • robelmark - Reply

    March 16, 2016 at 1:22 am

    Great stuff you know its really awesome i read this blog thank you for sharing

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