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Category: Professional Development

Super Boost Your Time Management

Super Boost Your Time Management

December 1, 2014January 31, 2023 Cherith AndesBlog, Professional Development, Public Relationsorganization, PR advice, PR Agency, pr raleigh, time management

It’s a busy world, and I envy the Super Mario Brothers.

Remember Nintendo’s Mario and Luigi, circa 1991? These early generation video game characters discovered the secret boost that empowered them to leap skyscrapers, demolish walls and crush mushroom-shaped minions.

What I wouldn’t give for similar superpowers to tackle the workday. If you’re a PR exec, a business professional, a mom, a dad or simply a breathing human, you’ve no doubt longed for the same antidote: a magic bullet that empowers you to attend every event, answer every call and “autocomplete” your looming to-do list.

The magic bullet to time management is that there isn’t a magic bullet. Leading experts instead encourage us to return the basics of time management and implement these best practices well. Application is the key.

Here are three stalwart time management suggestions you’ve no doubt already encountered, but we’ve added our own “Super Boost Tip” to help you get the most bang for your buck. Use this quick and easy refresher as motivation to revisit and re-institute the basics of smart time management.

Superhero cape not included (yet).

1. Standard Advice: Prioritize to-do lists by deadline and importance.
Super Boost Tip: At the end of the day.

You know mornings. You come barreling in with your phone ringing, coffee sloshing and 183 emails pinging on your laptop—not the ideal time to quiet your mind and focus. Instead, take five minutes before you leave the office to review your projects and prioritize activities for the following day.

Categorize action items by time of day (for example, notate if you need to make a call first thing in the morning) and update your running list of daily and weekly assignments to reflect your progress. Organizing your plan of action the day before not only saves you 45 minutes the next morning but also allows you to leave the office with a little peace of mind each evening. (We like peace of mind).

2. Standard Advice: Maintain a tracker and note-taking system for your team.
Super Boost Tip: Offline.

No, I’m not suggesting that we ditch our elegant—and highly effective—electronic trackers. These beautifully groomed tools enable synergy, efficiency and momentum that few other systems afford.

However, there’s a time and place for hard copy. Don’t be afraid to whip out “Post-It Note Technology” during a brainstorm, encouraging team members to write down ideas (one per note) during a predetermined time frame as a “free think” exercise. (YMCAs around the country employ this tactic). Tangible, interactive note taking stimulates creativity and fosters fertile ground for team cohesion. In essence, you get your team’s best ideas…faster.

3. Best Practice: Take time to proof.
Super Boost Tip: Someone else’s work.

By now you know well the industry’s standards for copy editing and proofing. Review for flow, check for structure, comb for style and scrutinize for grammar.

And then hand it to someone else.

As busy professionals, we’re often tempted to skip this vital step. But the brain that creates the copy often overlooks its own errors. At Clairemont, we follow a rigorous system of proofing as an agency team to ensure that content—from emails to proposals—adheres to strict standards and communicates consistent messages. While taking a team approach to proofing might appear to be more time consuming on the front end, it will save valuable “clean up” efforts after the fact.

Bonus Tip: When all else fails, brew a cup of coffee.

What time management tip would you add?

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PRSA Leadership Rally 2014

PRSA Leadership Rally 2014

July 18, 2014January 31, 2023 Sarah HattmanBlog, Professional Development, Public RelationsFred Cook, Leadership Rally 2014, PR Career Advice, PRSA

When I was approached by the president of the North Carolina Public Relations Society (NCPRSA) about attending the Leadership Rally in New York with our chapter’s president elect Tony Arnold and website chair Lauren Parker, I was flattered and excited. The Leadership Rally is an annual event designed to help prepare leaders for the next year and beyond with important orientation, networking and of course leadership sessions. It was an amazing experience! Not only did I have the pleasure of meeting industry leaders and getting a lot of great ideas, I also got to spend three days in the Big Apple (but that’s for another post).

I gleaned important information on topics ranging from increasing engagement among members to financial literacy, and the highlight for me was keynote speaker Fred Cook. He is the CEO of GolinHarris, one of the world’s largest and most successful PR firms. Cook has worked with big companies including Nintendo, McDonald’s and Walmart, and big names ranging from Sheldon Adelson to Steve Jobs.

Cook’s presentation discussed highlights from his new book “Improvise: Unconventional Career Advice from an Unlikely CEO.” He told us about his unusual path to success that began with odd jobs ranging from tour guide to chauffeur. Eventually he found his passion for PR and realized there are many paths to success. Cook gave us his best advice from his long, winding and (what many would consider) unconventional path.

Here are a few of my favorite tips from Cook that can be applied to evoke the leader in us all, no matter where you are in your career.

1. Expose Yourself – No, it’s not what you are thinking. It is about getting outside of your comfort zone and experiencing new things. Pick up a magazine that is not necessarily of interest to you. For example, I often find myself reading Southern Living, Better Homes and Gardens and People, but in order to expose myself Cook says I should be reaching for the latest issue of  Guns & Ammo. The idea is to get you to experience new things. You will benefit from exploring ideas outside of your comfort zone and learn a lot about the world around you.

2. Ask the Captain – By literally asking the captain, Cook was able to talk his way into a job as a cabin boy on a tanker ship heading to Asia. In the business world the “captain” is usually a senior executive who can be intimidating to anyone just starting their careers or new to a profession. But Cook’s advice is to not be shy because the captains are the one who can guide your career.  He says if you aspire to be a captain, you should talk to them and ask questions every chance you get. After all, you never know where it might take you.

3.Enlist an Entourage – You’ve probably heard the phrase, “It takes a village to raise a child.” Well this saying can also be tailored and applied to successful people too. Behind every successful person, whether it is a billionaire, a politician or an entertainer, there is a team of people responsible for making them look good. According to Cook, there is always someone one step ahead of you, and you are always going to be competing with people who have more experience and better connections. So in order to get to the top, you need to start compiling your entourage now.

 

 

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Creativity Wins The Game! Congrats Sarah!

Creativity Wins The Game! Congrats Sarah!

June 25, 2014January 31, 2023 Dana PhelpsBlog, Professional Development, Raleigh PR AgencyCreative PR, creative PR agency, creative writing, Raleigh PR Agency

Thanks to everyone who read our posts and voted during our Creative Challenge! We had three amazing stories as part of this fun professional development project, and I loved each one of them. Apparently, so did a lot of other people since we received nearly 200 votes!

The grand prize goes to Sarah Hattman for receiving the most votes on her story — congrats Sarah! In order to take the lead, Sarah had to ask herself some questions that we find ourselves asking for our clients every day. They include:

  • How do I engage people?
  • Who is my audience?
  • Where can I find them?
  • How do I make this happen on a deadline?

As the deadline for voting quickly approached, Sarah found creative answers to these questions as she recruited enough votes to take the win! If you haven’t read it yet, you can find Sarah’s winning story here. Her prize package (pictured)  included goodies from some of our local businesses.

You’ll also want to check out the hilarious story by Cherith Mangum (bet you can’t predict the ending!) and Tracy Lathan’s story that expertly connects two entirely different worlds, all with a personal touch.

Enjoy our stories, and let us know how you challenge you or your fellow team members creatively.

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Clairemont’s Creative Challenge: Voting is Now Open!

Clairemont’s Creative Challenge: Voting is Now Open!

June 12, 2014January 31, 2023 Dana PhelpsBlog, Professional Development, Raleigh PR Agencycreative PR agency, creative writing, creativity in PR, PR

Today is the day! The time has come! Voting is now open on Clairemont’s Creative Challenge. We hope you will read the three stories that are in the running for the grand prize.

To vote for Sarah, please type the word “vote” into the comments section of the post that contains her story.

To vote for Tracy, please type the word “vote” into the comments section of the post that contains her story.

To vote for Cherith, please type the word “vote” into the comments section of the post that contains her story.

As a reminder, only one vote per person per story counts, but that doesn’t mean you can’t ask all your friends to vote for your favorite story. By all means, share the one you want to win on your social media channels! Voting will close on Thursday, June 17 at midnight.

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Creative Challenge: Cherith’s Story

Creative Challenge: Cherith’s Story

June 11, 2014January 31, 2023 Dana PhelpsBlog, Professional Development, Raleigh PR Agencycreative PR agency, creative writing, creativity in PR, PR32 Comments on Creative Challenge: Cherith’s Story

The Fifth Woman
Cherith Mangum

“You told her we were married!?”

Ben’s sharp silence was the only answer Andrew needed. Without pause, Andrew cocked his arm and socked his younger brother square on the jaw.

“You didn’t hold up your end of the bargain!” Ben cradled his cheek. “What else was I supposed to do?”

“A white lie, Ben. White. Small. Some gentle shade of reality. Not this boldfaced monstrosity that will ruin us…unless you have a wife stowed in the carriage house I don’t know about.” Andrew massaged his knuckles while he paced.

“But the money,” Ben pleaded. “So help me God, the British PM isn’t swiping Mother’s fortune, too. And if I had to spin a small yarn to meet her stipulations then shoot me.”

Andrew tipped his hat to a pair of petticoats that tittered down the path before leveling a cold gaze at Ben. “Don’t tempt me.”

There was nothing genteel, or even fair, about Mother’s stipulations. But the daughter of a British earl couldn’t afford to pass her inheritance—with all of its pomp and press—to anyone but established progeny. And now, on her deathbed (bedecked with only the finest jacquard linens), Countess Elinor was ensuring her demands were satisfied before her quill flourished her Last Will and Testament.

Her sons had to be married to remain in the will. No exceptions, even if they were busy building a railroad empire “across the pond.”

Ben peeped between fingers. “She wants proof by the end of the month. A picture of our blushing brides.”

The other two brothers were no less livid when Brainless Ben shared his “small white lie.” A demanding partnership in accounting had halted Pete and Loman’s romantic endeavors as well. Of the five siblings, only George proved nonchalant, naturally, because Abigail, his bride of three years, was already pregnant. No sweat off his brow.

Three tense days slinked by as Mother’s deadline loomed.

And then Ben reappeared. This time with a cast.

“Utter that suggestion again, and I’ll personally torch your trousers,” bellowed Andrew. “And send them home!” He jabbed a shaking finger in the general direction of the photographer who was setting up in the drawing room, accompanied by the grocer’s daughter. The young girl suspiciously sported formal portrait attire.

“It’s foolproof, Andy,” Ben was giddy at his own ingenuity. “Sit Abigail in the portrait with a few of ladies from the town, like the grocer’s daughter, and Mother will never know the difference. Besides, she’ll be long gone before the news reaches England that we’re actually still bachelors.” Ben was practically giggling.

Despite the plan’s brazen absurdity, Andrew felt his stomach lurch; the loss of Mother’s wealth would cripple the entire family.

The front door banged open to admit a breathless Pete, followed by a rather red-faced young lady in crinoline.

“I found Belinda!” he panted. “And she’s in!”

The confused young lady smiled nervously. “Always happy to model my broaches for photographers.” She referenced the hideous gold vine nestled precariously near her neckline.

Andrew spun on Ben. “You dragged Pete into this debacle?”

“Hey, brother, our inheritance is at stake.” Logan’s matter-of-fact tone announced his arrival on the scene. And, not surprisingly, the arrival of Daniella, the butcher’s dopey-eyed teenager, whose plum dress looked two sizes too big on her boyish frame.

Andrew slumped onto the ottoman.

The photographer’s polite cough broke the silence. “My apologies, gentlemen, but I have a firm appointment with the congressman’s wife at 2 p.m., which is in exactly 28 minutes. If you can’t gather your party, I’ll have to reschedule for late next month.”

Panic ensued as Ben dispatched the other three brothers to locate just one more willing lady, preferably with a pressed formal day suit in tow.

The clock ticked loudly against the drawing room wallpaper…1:41 p.m. 1:48 p.m. 1:54 p.m.

As the clock struck 2:04 p.m., the four brothers stumbled through the front door, empty-handed and defeated, envisioning their inheritance trickling into the hands of the greedy British PM.

Andrew, now alone, whistled cheerfully while straightening the settee. Wordlessly, he turned to his four siblings and handed them a single object: the completed portrait of not four, but five ladies taken just minutes ago in his drawing room.

The brothers gaped at the photograph.

“But…” Ben grasped for words. “There wasn’t a single woman to be found anywhere in this neighborhood! Who was the fifth woman?”

Andrew simply smiled and strode from the room, tossing what appeared to be (Was it? Yes, it was!) a woman’s wig on the settee.

The brothers’ eyes widened as they recognized the face of the fifth lady in the back of the portrait. Thin, masculine cheekbones bore an unmistakable resemblance to their own facial structures.

Let Andrew keep his dignity, shall we? I won’t tell if you won’t.

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