Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Category: Marketing

Photo of the Week- Octocow!

Photo of the Week- Octocow!

March 4, 2016January 31, 2023 Jasmin SessomsBlog, Marketing, Photo of the WeekCharleston, Charleston Food and Wine Festival, Clairemont Communications, creative PR agency, Food and Wine Festival, Grilled Octopus, Marketing, PR, Raleigh PR Agency

What is the plural of Octopus? Octopi? Octopuses? Who knew Octopi would be such a big deal at Clairemont? Our client, Il Palio is attending the Charleston Wine and Food Festival and is planning to feature their specialty dish, grilled octopi. So what’s better than a grilled Octopus on a warm day in Charleston? Spotting an Octocow on the way to afternoon meeting in Durham! Yes, believe it or not we spotted this in the parking lot while making our way to a meeting!

Want to learn more about the work that we do at Clairemont? Read our case study blog posts here.

Read More
Emojis vs. Emoticons

Emojis vs. Emoticons

February 29, 2016January 31, 2023 Jasmin SessomsBlog, Marketing, Public Relationscommunication trends, creative PR agency, emojis, emoticons, imessage, Social Media, text message, trends

A few days ago, Facebook released a new way to share your emotions on posts. You can now select from five emojis ranging from love to sad. CEO Mark Zuckerberg claims that the Facebook community has been asking for a dislike button for years, but he wanted to showcase a variety of emotions. To see the new reactions options, hold down the like button and then tap either like, love, haha, wow, sad or angry.

How do you feel about Facebook’s newest change? Were you really hoping for a dislike button, or do the new additions have you seeing the heart-eyed emoji?

What does this all mean for emoticons? Well, nothing. That’s because emojis and emoticons are two different things and using the two terms interchangeably in conversation isn’t correct. So what’s the difference?

Emoticons

According to The Guardian, an emoticon is a facial representation used to convey emotion in a text only medium. The last time I remember using an emoticon would have to have been in high school (okay, maybe my freshman year in college before I morphed into an iPhone-carrying, FaceTime-obsessed diva). No one is just smiling 🙂 anymore.

Emojis

Instead of showcasing only facial expressions, emojis are actual pictures, ranging from people and families to cars, trucks and specific flags of different countries. Emojis are the colorful, playful characters that make our text conversations a tad bit juicier. Seriously, why settle for a few combinations when you can scroll through what seems like thousands of choices to describe your mood, location and even the food that you’re nibbling that day?

As PR professionals, we have to make sure that we are always sensitive to dialects, trends and different generations’ perspectives on communication. Since emojis and emoticons are a language of their own, they may be able to break down language barriers and even assist in awkward conversations. As social media continues to grow, pictorial representations of feelings play a huge role in our communication. However, we should be mindful of the usage of emojis in business settings. Sending the kissy face to clients may not be the best choice in the professional world.

What do you think about using emojis and emoticons in our industry? How often do you use them? Comment to us on Facebook!

heart eyes

Read More
Photo of the Week: #WorldNutellaDay

Photo of the Week: #WorldNutellaDay

February 5, 2016January 31, 2023 Cherith AndesBlog, Marketing, Photo of the Weekfood pr, foodie pictures, PR pictures, Restaurant PR, world nutella day

You caught us! We’re celebrating World Nutella Day … straight out of the jar!

And here’s our little gift to you today: want your own Nutella treat in just 10 minutes? Check out this easy (kid-friendly!) Nutella cookie recipe that Chef Teddy Diggs, executive chef at Il Palio (client), bakes with his daughters.

How do you eat your Nutella? Tweet us!

Read More
Copy Cat: Enrobed in Chocolate

Copy Cat: Enrobed in Chocolate

February 2, 2016January 31, 2023 Jasmin SessomsBlog, Copy Cat, MarketingClairemont Communications, Creative copy, creative PR agency, Marketing, Shortbread Cookies, Trader Joe's, Trader Joe's Cookies

Have you ever spotted the creative copy throughout the aisles at Trader Joe’s? I experienced the Mini Dark Chocolate Mint Stars a couple weeks ago and fell in love. I’m not sure if it was the copy on the box or the flavor of the cookies that took my breath away and left me reaching for another. Before you even open the package, the copy suggests that you are about to eat “A truly stellar cookie.” And Trader Joe’s is not over promising with this copy.

“Rich, crumbly mini star-shaped chocolate shortbread cookies infused with the bright flavor of peppermint, enrobed in luscious dark chocolate and sprinkled with nonpareils. Talk about being star-struck!”

This mint chocolate shortbread cookie has been “enrobed” in dark chocolate and is ready to set your taste buds on fire. Enrobed? Yes, that one single word is enough to make me want to purchase a box or two.

12650626_1134177376606536_407798462_n

The copy is full of descriptive verbs that make my mouth water and set my soul on fire! The cookie is described as minty, chocolaty with a special star power. Still not enough good copy to make you run to Trader Joe’s? Check out this nugget:

“Give a box as a gift to those friends who really shine. Serve them as dessert to make an ordinary dinner party truly stellar. Or, enjoy them all yourself and keep their star-power your little secret.”

As PR professionals, we are always talking about copy the good, the bad and the ugly. Read more of our copy cat posts here!

Read More
What’s Tasty: 2016 Food Trends

What’s Tasty: 2016 Food Trends

December 23, 2015January 31, 2023 Cherith AndesBlog, Marketing, Restaurant PR + Hospitality PR2016 culinary trends, 2016 food trends, Food Trends, Raleigh food PR, raleigh restaurant PR

Hawaiian spam? Vinegar tea? As the Triangle continues to grow in culinary acclaim, you’ll likely see some of these food trends in our local restaurants next year.

Ethnic Cuisines

The survey is in, and next year’s palates will be craving flavors from afar — specifically African, Hawaiian and Middle Eastern cuisine. Condiments and garnishes with a spicy kick will take the spotlight. So, what if you’re an all-American grill? Don’t panic. Take this opportunity to showcase your restaurant’s existing distinct sauces, flavors and house specials to appeal to new diners.

Local Clucks and Moos

Already on the rise from 2015, local sourcing remains high on the list of 2016 culinary trends, specifically in reference to proteins. Many Triangle restaurants already adopt the farm-to-fork approach to cooking, evidenced by local initiatives such as the Farm-to-Fork Festival. But there’s always room to spotlight your fresher offerings, such as crisp produce and local seafood specials.

Quick and Easy

Even with the continued popularity of healthy eating trends, Americans still want the convenience of online ordering and quick delivery. Services such as 919Dine.com and GrubHub are predicted to see a spike in sales as costumers demand their favorite foods fast. Restaurants should take the opportunity to evaluate the creativity and convenience of mobile ordering, apps and text options, like Domino’s text ordering program that lets you request a delivery with a simple pizza emoji.

Sour, the New Sweet.

Bid farewell to sugary yogurt, and welcome savory flavors. Food Business News highlights the new “switchels” as an example, a health drink made with apple cider vinegar and ginger that might eclipse standard energy drinks. Highlight existing items that already lend themselves to a salty profile or try a new spin on restaurant stalwarts.

Clean Eats

Restaurants are combing their menus and ditching preservatives as well as salt, sugar and fat additives. The trend got an early start this year when Panera removed 150 ingredients – like maltodextrin – from its menu to what it dubbed its “no-no list.”  It’s time to explore fresh produce and chemical-free proteins.

And then there was that time that one of our Clairemont team members decided to start her own culinary movement of eating sand — which ended up being plate garnish. But until that becomes a bona fide trend, check out how to market existing dishes to millennial diners.

 

Read More

Posts navigation

Older posts
Newer posts

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
Follow on Instagram
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
Proudly powered by WordPress | Theme: realy-store by inverstheme.
Cleantalk Pixel