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Year: 2015

Airbnb and Raleigh’s Shared Economy

Airbnb and Raleigh’s Shared Economy

February 3, 2015January 31, 2023 Dana PhelpsBlog, In Our Community, Trendsairbnb, City of Raleigh, Raleigh City Council, sharing economy

There’s something funny about this to me. I met Jeff Tippett about seven years ago when I orchestrated a ticket giveaway on Twitter for a client. I think “community” was just becoming a social media buzzword at the time. While I’ve come to loathe its over usage, there’s not a more befitting term for how two communications professionals living in the same city met.

The tickets were for a non-profit performing arts group that many would consider a big part of our local community. I remember that night being hectic, as I went from the office to home to deliver the tickets just before the performance began. My son joined me for the ticket delivery, and we quickly met Jeff and his daughter who was about the same age as my son, before they rushed in to claim their seats.

Over the next few years, I bumped into Jeff a few times. We didn’t see each other often, but I felt like I knew him because I continued to follow him on Twitter. He was part of what I consider my first online (yes, I have to use it) community within my local community. It didn’t seem like there were that many people from Raleigh on Twitter at the time. In addition to Jeff, the early adopters as I remember it were Phil Buckley, Ginny Hamilton, Wayne Sutton and Evan Carroll.

Two or three years after the rushed ticket exchange, I had the pleasure of presenting with Jeff during a session designed to teach non-profits how to engage online communities. We met for prep, conducted the presentation and probably said we should get back together for coffee soon. Then we returned to our hectic lives as communications people.

Now, as a new kind of community has emerged, I’ve had the opportunity to reconnect with Jeff. When I learned that he was organizing a town hall style meeting to facilitate discussion about the City of Raleigh’s concerns with Airbnb, I knew it was time for me to speak out about a community that I’ve proudly become part of as an Airbnb host.

Enter new buzzwords: the sharing economy. While this term will likely become over used too, for now, it is the perfect description of how I feel about my experience with Airbnb. The extra revenue stream that comes from being a host is secondary to the pride I feel as a brand ambassador to Raleigh. In fact, because our Airbnb guest suite is in the same house that is the home of Clairemont, we’ve created a team of Raleigh brand ambassadors.

We love sharing our office house and our beautiful, vibrant, fun city with our guests. There’s nothing better than telling them to visit ArtSpace, providing a list of our favorite Raleigh downtown restaurants and suggesting that they shop like locals by going by Stitch, Nora and Nicky’s, High Cotton and Deco. And that’s exactly why I asked Jeff if I could join the panel he organized on why Airbnb is good for Raleigh, despite the fact that our zoning will likely allow us to continue to host one way or the other.

Now, I have to use the word community again. In my twelve years in Raleigh, I’ve never felt a sense of local community like I did at the town hall meeting Jeff organized. There was so much energy and passion in the room. While most attendees were in favor of the City of Raleigh allowing residents to be Airbnb hosts, one thing was certain. Everyone wanted what’s best for our city. The pride was overwhelming and is what I believe makes Raleigh such as special place to live. It is no surprise Raleigh made Airbnb’s Hospitality Index.

As a shout-out to fellow expert communicator Jeff — excellent work in organizing live and online discussion around this topic that is important to our city as we continue to be recognized as a city of innovation and creative thinkers! While our officials continue to consider the future of Airbnb in the City of Oaks, you have facilitated healthy and productive dialogue in a way that few people are successful in facilitating. I’m happy to be part of your “community,” in every aspect of the word.

 

 

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The Beauty of Raleigh PR: Day 19 – Photo Day

The Beauty of Raleigh PR: Day 19 – Photo Day

February 3, 2015January 31, 2023 Jasmin SessomsBlog, Entry-Level PR Job, Raleigh PR AgencyClairemont Communications, Raleigh PR Agency

A Day in Photos


For nearing my one-month anniversary, I got a special treat from my boss.

Mrs. Hughens has me obsessed with Vanilla Chai. I found her secret stash in the cabinet.

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Cherith works diligently on multiple projects.

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Sarah gets comfortable. We try not to stress at work!

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Mrs. Hughens and Reid exchange laughs over scones from the Yellow Dog Bakery.

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 My workload slowly piles up each day.

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For us, to-do lists are always helpful. IMG_5269

Need to find an office supply? Fret not; Mrs. Hughens is the organization fairy.

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The AP Stylebook has become my best friend.

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We occasionally trade our desks for couches.

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If you are in need of an agency, head to The Clairemont House. Our team is  transforming PR and social media from “blah” to “voila”!

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.

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The Beauty of Raleigh PR: Day 18 – Writing

The Beauty of Raleigh PR: Day 18 – Writing

February 2, 2015January 31, 2023 Jasmin SessomsBlog, Entry-Level PR Job, Public RelationsClairemont Communications, Raleigh PR

When I told my friends I was entering PR, I was told there would be a lot of writing. As a recent college grad I was pretty confident in my skills. My research papers always scored high in school; I figured that writing for work would be pretty simplistic.

I have been at Clairemont nearly four weeks, and I now realize just how much writing is involved in PR. Not only do I have my blog post assignment for the first 30 days, but I also have other assignments beginning to pile up on my desk.

After writing a few blog posts, I discovered I have a few common mistake areas: too many commas, not enough periods, incomplete thoughts and stylistic discrepancies on the proper way to write dates and time.

Here are a few of the top tips that I have learned from my colleagues at Clairemont about strengthening my writing skills. If you need a refresher on AP formatting these tips may help you out as well. Even if you are a PR professional, it doesn’t hurt to brush up on the fundamentals of writing to make sure all of your blog posts and client work are perfection.

Here are a few tips:

1) Write to be understood by your reader, not yourself.

2) Keep the article concise and to the point.

3) Keep paragraphs short.

4) Avoid using too many adverbs and adjectives.

5) Try not to use the same word twice in one sentence.

6) Make sure phrases are parallel and make sense together.

7) Try to always use third person. Only on rare occasions do you use first person or second person.

8) Use active voice vs. passive voice.

9) Any time you can find more the one word to say something use the most precise word.

10) Refer to the AP Stylebook or colleagues for help.

Although these tips may seem generic, they have surely been a lifesaver for me!

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.

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Copy Cat: Super Bowl Edition

Copy Cat: Super Bowl Edition

February 1, 2015January 31, 2023 Dana PhelpsBlog, Copy Cat, Marketing, Public Relationsbeauty PR, copywriting, Katy Perry, Super Bowl

This year we are bringing back our Copy Cat blog posts, a timely decision in light of all the debate sparked by the recent PRWeek article making the case for PR students no longer needing writing classes. While I agree that PR is much, much more than writing, it remains an essential element of what we do. My friend and fellow Counselors Academy member, Abbie Fink, says it well in her recent post on the HMA Public Relations blog.

As Abbie explains, the types of writing public relations professionals are asked to generate on a daily basis varies. We might switch from penning an in-depth strategy document or white paper to coming up with quippy copy for a social media post or email marketing subject line. Sometimes, the shorter the copy, the harder it is to write an effective message. That’s why most of our previous Copy Cat posts (and I suspect future ones, too) feature taglines, captions, intro copy and other snippets of writing that either make us cringe or wish we would have thought of it ourselves!

Today’s Copy Cat spotlight is on Byrdie Beauty and definitely fits into the later. Not only is it cute copy, but the writer has done something we’ve all been asked to do as PR pros, and that is to try to connect two seemingly unrelated things. How many of you communicators out there were asked to do something with the Super Bowl for your brand? It is easier for some than others. For example, our client PDQ is offering a “Super Deal for Super Sunday” with a BOGO on fresh chicken Tenders. Football and food. It is a natural fit.

But what about cosmetics? Unless you are Katy Perry’s stylist or represent one of the product brands she endorses, you might not be able to score a touchdown. (Sorry. That should make it in the Copy Cat: Terribly Corny Edition.) That’s why I love what Byrdie did with the email subject line that caught my attention: 9 Super Bowl-proof lipsticks that won’t come off on your nachos.

I like to ponder the thought process for other people’s good copy. I bet this one started with the football and food connection I already mentioned. Football…food…lips…lipstick. Do you think they got it in the first try? I bet not. Can you imagine the rejects?

9 Super Bowl-proof lipsticks that are real winners. Bleh.

9 Super Bowl-proof lipsticks that will make your man ask Katy WHO? Perhaps a little much.

9 Super Bowl-proof shades that will have you flapping your wings and licking your lips.  Uh, no.

It just isn’t that easy! I also think that throwing in a nacho reference when talking about all things style, beauty and fashion is just unexpected enough to be an attention-getter. That’s why I consider this copy from Byrdie to be a total score.

 

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The Beauty of Raleigh PR: Day 17 – #foodie

The Beauty of Raleigh PR: Day 17 – #foodie

January 30, 2015January 31, 2023 Jasmin SessomsBlog, Entry-Level PR Job, Restaurant PR + Hospitality PRFood Festivals, foodie, Raleigh food trucks, Raleigh PR Agency, research

When you think of your dream job, you may imagine laughter and happiness. I’m sure you would imagine having fun and flexibility to your work schedule and amazing colleagues to call your own. I have the pleasure of calling that my work environment. Each day, I have gotten the remarkable opportunity to work on multiple accounts and learn from the best in PR at Clairemont Communications.

Today I took a stab at what’s happening in the heart of downtown Raleigh. There are numerous exciting things to do downtown, but who would have known that there are a ton mouthwatering food festivals as well? Although I am a little bit of a foodie myself, today I got to take a deep dive into some of the excitement happening for a client interested in partaking in the fun.

Thank goodness for the Internet. Search engines are our friends, and my favorite find for this project is the food truck rodeo. More than 50 food trucks rally on Fayetteville Street to give area residents the opportunity to let their taste buds explore. Eleven blocks are filled with smells ranging from pizza to pork chops. Since the event is free and open to the public, there is ample opportunity to splurge on all of your favorites. Dates vary throughout the summer.

More into natural food? The Farm to Fork Picnic celebrates local food and local farms. Sponsors kick in to match farmers and chefs together for this large picnic of hand-crafted fresh spins on dishes. The inspiration for this event was the decline of farmers in North Carolina and the loss of farms in our state. Without farmers to work the crop there was no way to get it to our tables. Farm to Fork is a time to raise money for the training of new farmers. The proceeds go to the development of these training programs and Breeze Farms. Tickets go super fast, so be on the lookout early May!

What are your favorite foodie events in the Triangle?

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.

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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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