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Year: 2012

#CMWorld: Part I

October 19, 2012January 31, 2023 Margot HorganBlog, Marketing, Professional Development, Public Relations, Raleigh PR Agency, Social Media + Influencer EngagementBlogging, CMWorld, Content Marketing, content marketing world, how to blog, Social Media

Last month, I attended Content Marketing World (CMW), a three-day long conference in Columbus, Ohio, which focused on all of the ideas, hardships, tips, tricks and secret joys of content marketing. Presentations were given by industry leaders such as Sam Sebastian, director of local and B2B markets at Google; and Marcus Sheridan, blogging trailblazer and pool company owner.

Despite my urge to share every last word of knowledge that I gained on my trip, I’ll provide the abridged version. Here is my summary of one-liners of the most interesting parts of my conference:

They ask. You answer. (Golden Rule).

This first tidbit comes from Marcus Sheridan (the most energetic speaker that you will ever see in your life). If content creation is the biggest challenge you face for your blog, think again. Pull your staff together and say, “What are the questions you get asked every day about our work?” Then make a list and write an individual blog post answering every single one of those questions.

Don’t be a content hog, but a digital dandelion!

Words of wisdom from conference speaker, Jay Baer. Don’t just put content on your website, put it everywhere you can so as many people as possible can see it!

Seventy-three percent of all people who read B2B blogs are human. –Tim Washer, Cisco

This is a statistic that I was presented with during a session by Ann Handley titled, “Epic Content That’s True to Your Brand AND Drives Business.” And, yes my friends, it’s true – the majority of people that read blogs are human J So, what does that mean to us? We need to speak human when we write our blogs! Don’t get so caught up in the corporate side of the job, that you forget you are talking one human to another (or hopefully many!)

Mobile will only continue to grow in importance.

According to a presentation by Sam Sebastian, director of local and B2B markets at Google, mobile will continue to make a big impact on the way people shop, buy and consume. Sixty-one percent of all smart phone users call a business after searching it on the web, and 45 percent of all consumers use smart phones for in-store product research.

The whole myth of time doesn’t exist.

Marcus Sheridan tackles another blogging myth here. There is no such thing as, “I don’t have time to blog” because we always have enough time for pay roll. Until we accept blogging as a necessity (like payroll or breathing) we aren’t going anywhere!

Did any of these one-liners stick out to you? We would love to hear your thoughts! Stay tuned for part II of this blog coming soon!

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The Gift Economy

October 16, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Marketing, Public RelationsContent Marketing, content marketing world, Public Relations Agency, Raleigh PR Agency, social currency, Social Media1 Comment on The Gift Economy

If you remember, in the beginning of September, I went to the Content Marketing World (CMW) conference in Columbus, Ohio. CMW is the largest content marketing event in the world, and this year’s conference hosted sessions by more than 70 speakers. Our intern, Callie, watched the video recording of one of these sessions and shares her thoughts below on the talk, “The Gift Economy: Content as Social Currency” by Mark Boncheck.

Everyone uses the gift economy one way or another. During a lecture at Content Marketing World, Mark Bonchek of ORBIT+Co described the gift economy as something given without payment in return. He explained this through the example of paying friends with pizza and beer when they help you move to a new house. Obviously, you cannot pay a moving company with pizza and beer, thus creating a gift economy with social currencies. The social currency is when something is given or exchanged to establish or reinforce a relationship.

Bonchek furthered his point by explaining the differences between a market economy and a social currency. A market economy is all about the act of buying and selling, transactions, prices and supply and demand. In a market economy, the obligation is finished when there is a transaction. With social currency, the focus is on many to many and peer to peer. The social currency is all about enabling and empowering by connecting people together rather than persuading and promoting.

Finally, Bonchek tied it all together by combining the social currency concept with the idea of currency in traditions. By finding what already connects people, one can use that tradition in combination with technology to connect more people. Kraft did this with a sharing recipes online campaign, using the tradition of sharing recipes and cooking tips to connect its large fan base.

It’s such a simple concept, that it can be difficult to enact. But, if you can manage to think of that simple idea and break into a real, transcendental, traditional relationship (like paying friends with pizza and beer for helping you move; or exchanging recipes among friends and family), one can create a social currency for its brand.

Have you ever used the concept of social currency for a client or campaign? We’d love to hear your thoughts!

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From Univision at the DNC to Raleigh PR Agency… Meet Our Intern

September 19, 2012January 31, 2023 Dana PhelpsBlog, Raleigh PR Agency, The Clairemont TeamRaleigh Internships, Raleigh PR Agency
What an honor to meet Univision reporters, Rosa Blanca Vilchez and Luis Megid.

Meet Stephanie Yacono, our newest intern at Clairemont Communications. Stephanie is a bilingual Spanish/English graduate from the University of North Carolina at Charlotte, where she graduated with a double major in international public relations and Spanish. Prior to joining the team, she has held various internship positions, including a position as a marketing and event planning intern for St. Jude Children’s Research Hospital, a public relations intern for the Center for Global Public Relations and, most recently, a production assistant for Univision during the Democratic National Convention. Here’s what she had to say about her time spent there.

Last week was by far one of the most memorable moments of my early career. Not only did I have the opportunity to work at the DNC – I was working for one of my favorite television networks ever: Univision!

Univision is the leading and largest Spanish-speaking television network in the United States, and I have been a fanatic for many years. When I learned about the opportunity, I immediately applied. I’m still a little bit in disbelief that they chose me! I arrived at the convention at the Time Warner Cable Arena on Monday morning. It was the beginning of a long week that concluded Thursday night around 4 a.m., after driving several news team members back to their hotel. Every day consisted of early mornings, long hours and late nights, and it was absolutely worth it. And yes, I would do it all over again! Continue reading “From Univision at the DNC to Raleigh PR Agency… Meet Our Intern”

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Clairemont Welcomes UNC Intern with Variety of Previous PR Internships

September 17, 2012January 31, 2023 Josephine ButlerBlog, Professional Development, Public Relations, Raleigh PR Agency, The Clairemont Teamcollege, Elon, Fall, internship, NC State, PR, Public Relations, spring, student, summer, UNC1 Comment on Clairemont Welcomes UNC Intern with Variety of Previous PR Internships

Meet Callie Henson, joining us from the beautiful campus of the University of North Carolina at Chapel Hill where she is studying PR. While we’d really like to tell you more, we don’t want to steal her thunder! We hope you enjoy hearing about where she was before she started her internship here at a Raleigh PR agency.

Say hello to Callie Henson, our newest intern!

When I came to UNC, I knew I wanted to study in the School of Journalism and Mass Communication. The field has always interested me, and after my first public relations course, I knew this was the profession for me.

Now that I am a senior at UNC and a profession in the real world awaits, I’ve realized it is my different experiences in PR that will help me stand out in the crowd of recent graduates. From interning at local North Carolina agencies (including my internship right here at a Raleigh public relations agency!) to chairing the public relations and outreach committee of UNC’s student government, I feel like I am gaining a wide variety of experience while I am still in school. My past summer interning in New York City especially opened up my eyes to the possibilities in PR.

Every single day during my internship in NYC, I learned something new and usually witnessed a supervisor or two learning a new skill or concept, as well. From strategy for new business pitches to audience profile research, there is always something new to discover.

I love how in PR you can work for so many different kinds of clients. Every company needs good publicity, and the opportunities are endless. I love how when starting a new internship I get to not only learn more about different public relations practices, but I also get to learn more about different professions around the world.

I want to continue to learn as much as I can before I graduate and be ready to be thrown any assignment or into any situation, and thrive. I’m going to continue to ask questions, continue to network and make connections, continue to be curious and continue to volunteer for any and all tasks. What I have learned from my internships in PR is to never let an opportunity pass – you never know where it could take you!

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Clairemont CEO Honored with TBJ 2012 Women in Business Award

September 6, 2012January 31, 2023 Josephine ButlerAwards, Blog, The Clairemont TeamCEO, Dana Hughens, PR Agency, TBJ, Triangle Business Journal, winner, Women in Business Award2 Comments on Clairemont CEO Honored with TBJ 2012 Women in Business Award

Did you hear the news? Clairemont’s very own CEO Dana Hughens has been named a recipient of a 2012 Women in Business Award from the Triangle Business Journal, and we’re very proud! A few of the many reasons the TBJ chose Dana for the honor:

  • Dana successfully started a business (Clairemont, of course!) during an economic downturn.
  • She has grown Clairemont to create additional full-time and part-time jobs as well as solidify a strong internship program.
  • She was invited to join the executive committee of Counselors Academy, a special section of Public Relations Society of America, where she has been named the organization’s 2013 conference chair.
  • She is going into her third year of assisting Triangle Family Services, a local nonprofit, with marketing and raising awareness of its Annual Gingerbread Benefit.

To close, we’d like to end with this quote from Dana, which was featured in a recent article honoring all 2012 Women in Business Award winners:

“I see leadership as more of a marathon than a sprint. So I hope that my best example of leadership is a consistent display of my passion for public relations…”

Congrats again, Dana!

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