Year: 2010

Josie's First Day: Let's Make it Special

Dana PhelpsBlog, Public Relations, The Clairemont Team6 Comments on Josie's First Day: Let's Make it Special


Today is a very special day. Today when Josephine Butler walks through the door at Clairemont Communications, it will be different from the other times she’s walked through that door. That’s because this time she is no longer a hopeful job candidate. This time, she is Clairemont’s new account coordinator.

 

Do you remember your first day of your current job? How about your first job? Or your favorite job? Was it special? Did your new boss do something that put you at ease, made you feel welcome or was just super nice?

 

If so, I want to hear from you! Help me make this the BEST first day for Josie. And while you are here, feel free to congratulate Josie, share new job words of wisdom or tell us your favorite first day story.

 

In an upcoming post, I’ll share more about Josie and how she stood out above the other candidates to secure the job!

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L is for Learning Part 3

Dana PhelpsBlog, Public Relations, , 1 Comment on L is for Learning Part 3

Today’s L for learning is last but not least. If you’ve been lollygagging this week, take a look back at our earlier posts to learn more about Clairemont’s TLC Intern Program.

 

Our finaL favorite tip from the Entrepreneur Start-Up Guide comes from Bridget who writes:

 

Whenever possible, tie your business to a current event or trend.

 

This seemingly simple pointer is something that has proven to be extremely important from what I have seen in my first few weeks as a public relations intern. In viewing various company blogs and websites for research, I have discovered that the most successful organizations are those that find ways to link their businesses to some type of recent news or event.

 

Electronic media is so pervasive that it takes something special to capture the public’s attention. By connecting to something current, a business can captivate the attention of consumers and as Entrepreneur states, “gain publicity by association.”

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L is for Learning Part 2

Dana PhelpsBlog, Owning a Business, Public Relations, , , 1 Comment on L is for Learning Part 2

Yes, today the letter L is only about learning, and in this case, it is very special. As in special events. If you didn’t catch yesterday’s post, Clairemont’s TLC Interns (team, learning, career) were asked to identify favorite take-away tips from an assigned-reading Entrepreneur article. Today’s tip comes from Rachel:

Make your special event special.

Do something original and attention grabbing. This tip is important to keep in mind because doing something different and original grabs people’s attention. It makes them want to learn more, which will drive them to the business.

It’s easy to pass by a store with a GRAND OPENING! sign outside and not much else. When passersby can see that there is something special going on, they are more likely to come and check out what you are doing.

By making your business memorable and enjoyable to customers, they are more likely to return and let their friends and family know about it as well.

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L is for Learning

Dana PhelpsBlog, Owning a Business, Public Relations, Starting a business, ,

…and love and lollipops and lemon meringue and lightening bugs and lake houses and larkspur and lavender. But today’s L is for learning, and that is the focus of our next three posts!

 

As the L in Clairemont’s TLC Intern Program, our interns are assigned reading and other assignments independent of the work that goes on in our agency. They recently read Entrepreneur‘s Start-Up Guide from Entrepreneur Magazine, and were asked to write about their favorite tip from the public relations section. Today’s tip comes from Michelle who wrote:

 

Set a goal to meet five (or more) new people at each event.

 

“It’s not what you know, but who you know.” Although constantly over quoted, mastering this statement can be key in growing and keeping a successful business.

 

It is so easy to converse only with familiar people and friends at lunches or events, overlooking great opportunities that are always lurking. Therefore, without even realizing it, people miss many great connections!

 

This is exactly why I love this tip from this guide.Setting the goal to “meet five (or more) new people at each event,” in advance of arriving is a great way to create a business mindset before attending. Once focused, it will be much easier to meet new people and to not lose sight of such great opportunities and connections.

 

With this goal in mind, it is important to remember that making connections is not only beneficial, but it can be intriguingly fun. The key is to remember to actually do it!

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