Tag: learning

L is for Learning Part 3

Dana PhelpsBlog, Public Relations, , 1 Comment on L is for Learning Part 3

Today’s L for learning is last but not least. If you’ve been lollygagging this week, take a look back at our earlier posts to learn more about Clairemont’s TLC Intern Program.

 

Our finaL favorite tip from the Entrepreneur Start-Up Guide comes from Bridget who writes:

 

Whenever possible, tie your business to a current event or trend.

 

This seemingly simple pointer is something that has proven to be extremely important from what I have seen in my first few weeks as a public relations intern. In viewing various company blogs and websites for research, I have discovered that the most successful organizations are those that find ways to link their businesses to some type of recent news or event.

 

Electronic media is so pervasive that it takes something special to capture the public’s attention. By connecting to something current, a business can captivate the attention of consumers and as Entrepreneur states, “gain publicity by association.”

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L is for Learning

Dana PhelpsBlog, Owning a Business, Public Relations, Starting a business, , Leave a Comment on L is for Learning

…and love and lollipops and lemon meringue and lightening bugs and lake houses and larkspur and lavender. But today’s L is for learning, and that is the focus of our next three posts!

 

As the L in Clairemont’s TLC Intern Program, our interns are assigned reading and other assignments independent of the work that goes on in our agency. They recently read Entrepreneur‘s Start-Up Guide from Entrepreneur Magazine, and were asked to write about their favorite tip from the public relations section. Today’s tip comes from Michelle who wrote:

 

Set a goal to meet five (or more) new people at each event.

 

“It’s not what you know, but who you know.” Although constantly over quoted, mastering this statement can be key in growing and keeping a successful business.

 

It is so easy to converse only with familiar people and friends at lunches or events, overlooking great opportunities that are always lurking. Therefore, without even realizing it, people miss many great connections!

 

This is exactly why I love this tip from this guide.Setting the goal to “meet five (or more) new people at each event,” in advance of arriving is a great way to create a business mindset before attending. Once focused, it will be much easier to meet new people and to not lose sight of such great opportunities and connections.

 

With this goal in mind, it is important to remember that making connections is not only beneficial, but it can be intriguingly fun. The key is to remember to actually do it!

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