…and love and lollipops and lemon meringue and lightening bugs and lake houses and larkspur and lavender. But today’s L is for learning, and that is the focus of our next three posts!

As the L in Clairemont’s TLC Intern Program, our interns are assigned reading and other assignments independent of the work that goes on in our agency. They recently read Entrepreneur‘s Start-Up Guide from Entrepreneur Magazine, and were asked to write about their favorite tip from the public relations section. Today’s tip comes from Michelle who wrote:

Set a goal to meet five (or more) new people at each event.

“It’s not what you know, but who you know.” Although constantly over quoted, mastering this statement can be key in growing and keeping a successful business.

It is so easy to converse only with familiar people and friends at lunches or events, overlooking great opportunities that are always lurking. Therefore, without even realizing it, people miss many great connections!

This is exactly why I love this tip from this guide.Setting the goal to “meet five (or more) new people at each event,” in advance of arriving is a great way to create a business mindset before attending. Once focused, it will be much easier to meet new people and to not lose sight of such great opportunities and connections.

With this goal in mind, it is important to remember that making connections is not only beneficial, but it can be intriguingly fun. The key is to remember to actually do it!