Yes, today the letter L is only about learning, and in this case, it is very special. As in special events. If you didn’t catch yesterday’s post, Clairemont’s TLC Interns (team, learning, career) were asked to identify favorite take-away tips from an assigned-reading Entrepreneur article. Today’s tip comes from Rachel:

Make your special event special.

Do something original and attention grabbing. This tip is important to keep in mind because doing something different and original grabs people’s attention. It makes them want to learn more, which will drive them to the business.

It’s easy to pass by a store with a GRAND OPENING! sign outside and not much else. When passersby can see that there is something special going on, they are more likely to come and check out what you are doing.

By making your business memorable and enjoyable to customers, they are more likely to return and let their friends and family know about it as well.