What I Learned from Interning at a Raleigh PR Agency

By Posted in - Marketing & Professional Development & Public Relations & Raleigh PR Agency & The Clairemont Team on August 22nd, 2012

Today was our ambitious high school (yes, you did read that correctly) graduate’s last day as a Clairemont intern. Before she leaves us, though, she wanted to share a few things that she learned during her internship here. Without further ado, Miss Erica Amatori…

Be sure to wish Erica luck as she leaves for the College of William & Mary on a track/cross country scholarship!

I was frantic the first morning of my summer internship at Clairemont Communications. What should I wear? It was going to be an important day! I was nervous because I didn’t know what to expect. I knew it would be way different than my strategic marketing class I took in high school, that’s for sure. But after the first day of getting to know Josie and Margot, I immediately felt like part of the Clairemont team.

Learning marketing in a class is one thing, but applying it to real life situations is another. During my internship, I was able to experience first-hand what it’s like to work at a public relations agency and make real contributions to clients (and my portfolio!).

Here are some key points I learned that I’d like to share with you:

  • Know your client well. In order to satisfy what they expect to be accomplished, one has to put a lot of research into getting to know the company and gain knowledge on their customers.
  • Before reaching out to the media, prepare. When I was asked to create a media list for a project, I quickly realized how important research would be in finding the right contacts at each outlet – all of this before we ever even made one phone call!
  • Even the smallest of tasks can make the biggest difference. When you’re working in PR it’s important to have the bigger picture, but it’s all the little things that get you there. Taking things step by step is sometimes the best way to tackle big tasks.
  • Be the sponge. Absorb all the information you can and put it to good use. In the future, all of the information I learned about PR and social media will help me become a more skilled employee.
  • Ask questions – it’s how you learn! Don’t ever be afraid to ask questions. An internship is a learning-based environment!
  • Network! In what is actually a small world, connections are everything. Networking provides mentors and working relationships. Did I mention that my high school teacher is good friends with Josie, and that’s how I heard about Clairemont?

My advice to other hopefuls who are striving for an internship: only set one goal – to succeed! Be prepared to learn and open your mind to new experiences that can advance your knowledge. Even though today is my last day, I was still wondering what I should wear and was just as nervous this morning…but it was a different kind of nervous. The kind where you knew you had to say your goodbyes, but you don’t want to leave!



(2) awesome comment(s)...

  • stefania A - Reply

    August 27, 2012 at 11:52 am

    Erica, you must have had very good mentors at clairemont`s
    Your advice is very sound for anybody starting to work
    Good luck at W. and M.

    • Margot Horgan - Reply

      August 27, 2012 at 4:31 pm

      We really enjoyed having Erica this summer and will miss her! Erica–all the best at William and Mary!

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