Tag: content creation

The Ultimate Guide to Batching and Getting the Most Out of your Content | How to Stay Consistent on Social Media

Olivia NolesFree Advice, Social Media + Influencer Engagement, , , ,

In a day and age with so many social media platforms, it can be extremely hard to keep up. We’ve gone from a social climate in which we strive to consistently post to our grid, to a social climate that requires us to show up on TikTok, Instagram stories, Instagram Reels, YouTube Shorts, Pinterest- the list goes on and on. In this post, you will learn how to batch-create and optimize content so you can stay consistent on social media.

Shoot content quicker

My first tip that will help you stay consistent on social media is to shoot content quicker. Tools like Lens Buddy, an app that allows you to take hundreds of self-timer photos in only a few minutes, can help you effectively and efficiently batch content. While shooting content in public with a tripod may be embarrassing, and will definitely prompt every passerby to comment, it is very effective if you are on a tight schedule or do not have a team readily available to help you shoot.

You don’t need new content for every platform

Don’t overthink sharing the same content on multiple platforms. Yes, certain content may perform better on certain platforms, but there is so much content that can also be repurposed. And nobody will notice (or care) if you share repeat content here and there. They probably don’t follow you on all platforms and wouldn’t get every single piece of content pushed to their feed in the first place.

Repost video content across platforms

When Instagram, YouTube and Pinterest saw the success of TikTok, they launched similar verticals called Reels, YouTube Shorts and Idea Pins, and Instagram Reels are also pushed to Facebook. The types of videos that should be posted on these platforms are essentially the same as the videos you post on TikTok: short-form, vertical videos that follow trends, use sound clips, give a glimpse into your life or showcase your product or service in an effective way that is true to your brand.

Film content on your phone or camera rather than in social apps

Instagram doesn’t want to see the TikTok watermark all over its platform, and the same goes for TikTok and YouTube Shorts. You can easily repurpose content across these platforms by filming and editing outside of the TikTok/Instagram app. My favorite editing platform is iMovie, a free application that comes will all Apple computers. Filming and editing outside of social apps allows you have to a clean, watermark-free copy of your video.

Pro tip: If you are wanting to use features within the TikTok app, such as the greenscreen tool, film in the TikTok app and screen-record your content to obtain a non-watermarked copy. When typing your description on TikTok, just click the top right corner to preview your video and screen record!

It’s no secret that algorithms are tough to crack. One thing we know to be true about algorithms is that they like new content that utilizes the app’s tools and features. After filming and editing your content outside the apps, use text, stickers and sound options within the app you are posting on to make your content more favorable to the algorithm.

Use the same footage multiple ways

My next tip that will help you stay consistent on social media is to use the same footage multiple ways. By filming on your phone or camera, you have the ability to repurpose clips or even bring old content back to life. For example, if you filmed a “get ready with me” with a clip of your outfit, you can then reuse that clip in an “outfit of the week” video, or a clip used in a “cook with me” video could also be used in a “day in the life” video.

Turn photo content into video content

Instagram photos can easily become reels or TikToks by setting the photos to a trending sound. Try creating photo dumps or trying out whatever the trending TikTok video style of the week is.

Did you know that live photos can also be converted into short video clips? You can easily transform a still photo into a video by opening the photo app on your iPhone, selecting live photos, clicking the “Share” button and selecting “Save as Video.”

how to stay consistent on social media

Film your podcast

Optimize your podcast by also filming it and uploading the video version to YouTube or Spotify. Filming your podcast will make it more personable and will give you the opportunity to include photos or video clips. You can also clip key moments of your video to be uploaded on TikTok, Reels or YouTube Shorts.

Pro tip: Mention clips or photos you have inserted in the video version in the audio version of your podcast. This will encourage listeners to also check out the video.

Share your TikToks and Reels as Instagram Stories… or turn your Stories into reels

Reposting TikTok and Reel content on Instagram stories is an easy way to make sure your followers see your content, and it’s also an easy way to stay consistent on stories.

Instagram recently launched a feature that allows you to turn stories into a Reel with the press of a button. Instagram loves when users utilize their new features, so the algorithm may reward you for using it. If you plan on using this feature, be strategic with your stories so they will flow as a reel.

Post photos on Pinterest

I know we have focused a lot on video content in this post, but Pinterest is also a booming social platform for photo content, especially if your goal is to direct people to your website. While traditional pins take a little longer to gain traction than idea pins, they can be scheduled in advance through the Pinterest Scheduler and can link back to your website. The process of creating and scheduling pins in the Pinterest Scheduler is rather time-consuming, but it may be worth it. Several bloggers and business owners have reported Pinterest as their number one traffic source.

Don’t get too bogged down by the details

I personally spend way too much time trying to perfect every detail in the content I post. Content doesn’t have to be picture-perfect. In fact, more authentic, less curated content often performs better than content that takes hours to edit. And besides, the tiny thing you are sweating probably isn’t even noticeable to the viewer.

Hire help

Our last tip for how to stay consistent on social media is to hire extra help. With so many platforms on your plate, it can be easy to burn out. Hiring people that can help tell your story and share your purpose will only benefit you in the long run. If you are in need of social media assistance or management, let us know! We offer content strategy, creation and social media management services that will help you stay on top of your social media game. Contact us today!

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What PR & Marketing Teams Can Do Now

Dana PhelpsBlog, Marketing, Public Relations, , , , ,

This is a time when we are all asking “What can I do?” What can I do to stay healthy and make sure others are safe? What can I do help my children get their school lessons while I still do my job, all in the same house? What can I do to help my neighbors? What can I do to stay sane? To see how we at Clairemont are attempting to answer these particular questions (coupled with views into our personal lives), check out Clairemont’s Instagram stories.

Like a lot of you, we are also finding ourselves asking what can I do as it pertains to work right now. There’s no denying it: this is not business as usual, nor will “normal” return anytime soon. We have cancelled client events, postponed openings and had difficult conversations with clients who have been forced to temporarily close. These conversations have included the questions what can we be doing and what should we be doing?

PR and marketing during the coronavirus is no doubt challenging. Without events and live activations, we have to rely on other elements in the marketing mix. First and foremost, Clairemont advises to have a heart. Do nothing that is opportunistic or that can be perceived that way. Operating from a place of care and concern for your workforce, your customers, your community and our country is never wrong. With this in mind, here are some actions to consider:

Take care of your people first.

Internal communications has never been more vital. Today, more is more — as long as it is meaningful. In addition to equipping your employee base with health and wellness facts they need to avoid contracting and spreading COVID-19, consider what resources they need if they are new to working remotely. Also consider the mental health of your teams, and embrace the spirit of we are all in this together. Ask yourself how your employee communications can comfort, inspire and keep people feeling connected.

Meet your customers where they are.

We get it — it feels hard to connect when you’ve been forced to cancel your customer appreciation event, postpone your grand opening or close the doors to a place people love to gather. Resist the urge to “shut down” communications, too. Think about where your customers and key audiences can be reached today. Whether that is LinkedIn, Instagram, Facebook, Twitter or any number of online collaboration tools, go THERE. Be THERE. Provide support, give relevant updates and most importantly, stay connected.

Stockpile content.

Think about all of the things way down at the bottom of your content creation list that you’ve been telling yourself you will get to when you have time. You know that executive who is always traveling and too busy for you to interview for a Q&A? Chances are, she isn’t on the road now. For that matter, are all of your executive bios updated? How about your website copy? Perhaps now is the time to shoot some iPhone videos or beef up your LinkedIn presence. Consider starting a blog or writing posts for your existing blog that can be rolled out in the coming months and highlight your organization’s greatest attributes.

Don’t know where to start? I’m back to that question of “What can I do?” And the answer is that I can help you. I would LOVE to help you during this incredibly uncertain time. Let’s jump on the phone or video chat and talk through some ideas. Shoot me an email to schedule a complimentary consultation.

In the meantime, hang in there. Remember that you are not alone.



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6 Tips to Create Magnetic Content

Cherith AndesBlog, Marketing, Public Relations, , , ,

You feel it coming. That “oh-no-I-have-to-write-another-blog” weight.

Breathe easy. Producing “great content” doesn’t necessarily mean cranking out hundreds of web pages or blogs to stuff your SEO. Time and time again, the content that attracts traffic and converts buyers is a concise, tailored resource that solves a problem.

So if “king content” isn’t necessarily a bottomless library of graphics, articles or videos, what is it? Use this framework to guide your next content creation mission.

1. Identify your audience

This always is (and rightly should be) the first question any marketer should address. Create a concise persona of your audience member, from age and life stage to socioeconomic status and location. What issue are they addressing right now? What resource do they need in their decision-making process? Do they prefer pancakes or waffles? (Ok, kidding.)

2. What’s your point?

Unless it is wall art, content shouldn’t be just eye candy. What problem are you trying to solve for your audience member? How are you specifically making his or her life easier? Distill your entire piece of content into one short sentence that states its purpose. For example, the purpose of this blog is to equip marketers with a simple framework to create effective content. This “thesis” will keep you focused while you write/design/record.

3. Pack a powerful headline

Neil Patel cites a case study where he increased his conversion rates by 40 percent … just by tweaking his headline. A strong headline should (normally) be as short as you can make it and still get the job done. Tell the reader the big, bold benefit they will get from your article or video. Will you solve the problem they’ve been Googling for 18 minutes in three easy steps? Evoke emotion by providing a behind-the-scenes mystique with words like “tips, secrets, principles, must-knows.” Use data as you’re able.

4. KISS (Keep It Skimmable)

Eight of 10 people will read your headline; only two out of 10 will read your article. Keep the content as concise as possible, and make it easy on the eyes with titles, paragraph breaks and visuals. For more on that, check out our blog on writing stellar web copy.

5. But … be specific

Bolster your points with numbers, statistics or examples of success. For example, rather than saying “headlines increase readership,” point to Patel’s case study where an effective headline can skyrocket action by 40 percent. Demonstrate a technique. Walk through a case study — making your point more relatable, memorable and useful to your reader.

6. Give an easy action step

After you’ve shared you mind-blowing, life-changing content, give your readers an easy next step. Is that to download your guide? Hit up a video that shows the next how-to? Email so-and-so for an appointment? Whatever it is, don’t lose your prized reader without directing them to another point of contact with you. 

Bonus Tip:

Write/create your content in batches. You’re already in the creation mode with resources at your fingertips. Keep the flow going and plug them into a good content calendar to maintain a steady schedule.

And now? It’s time to translate these readers into buyers. Check out our tips for writing calls to action.

Guide: Maximize Your Call to Action
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