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Year: 2011

Green Thought Thursday: My Brother’s Green Thumb

August 4, 2011January 31, 2023 Josephine ButlerBlog, Starting a business
One view of the project, appropriately entitled “Artist Backyard”

I am proud of my big brother Shep, and I don’t say it enough! Today’s Green Thought Thursday is inspired by him and his work with fellow NC State Landscape Architecture and horticultural science graduate students.

In a class led by Professor Andrew Fox, Shep and his classmates spent 10 weeks designing and then installing a rain garden for State’s campus. What is a rain garden, you may ask? Simply put, it’s a garden that uses deep-rooted plants and grasses to capture runoff from roofs and paved surfaces. In this case, the water is filtered through the garden before ultimately entering the university’s drainage systems. Not only do gardens like these prevent erosion; they also play a role in removing pollutants from the runoff.

Another look at “Artist Backyard”

Shep was very enthusiastic to talk to me about the project and its extra benefits. He told me that perhaps the garden’s most important purpose will be an educational one. It’s really interactive and hands-on, he said. Students in the nearby dorms will have a chance to learn first-hand about an important sustainability practice and maybe will even be inspired to one day build one for themselves.

If you have a chance, stop by and see the garden. It’s located on State’s campus between the Owen and Turlington dormitories just off of Cates Avenue. I am going to make it a point to stop by sometime soon. I am so proud of my brother and his hard work!

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Copy Cat — Talbots & Our Favorite Feline

August 3, 2011January 31, 2023 Dana PhelpsBlog, Copy Catbrand makeover, copywriting, PR, Talbots

We were just talking in the office today that the Clairemont team is definitely made-up of dog lovers, but that doesn’t stop us from admiring a good cheetah print when we see one. The photo from Talbot’s August email newsletter definitely caught my eye.

And then… I read the copy and fell in love. “Call of the Styled.” What a great play on words, followed by the equally clever caption under the photo that read, “There’s a print for every personality this month. Pair them with a little black pant or fall-ready sweater, and you’ll see why cheetahs always win.”

Meow, Talbots copywriters! We like your work. The playful copy is a nod to the company’s efforts to be trendier and to reach a younger demographic while retaining existing loyal customers. My recent Talbots purchases have received the thumbs-up of our younger team members, and an intern wore the most adorable Talbots dress to our office last week.

The marketing efforts are apparently working, and we are certain the copy has something to do with it.

 

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The Good in Goodbye

August 1, 2011January 31, 2023 Josephine ButlerBlog, The Clairemont Team1 Comment on The Good in Goodbye
We will miss our Debbie!

It saddens me to think that my last day interning at Clairemont is winding down. How did the last 10 weeks fly by so fast? I never anticipated that last spring when one of my best friends and fellow world-traveling graduate students, Whitney Medlin, recommended I apply for a summer position here that I would actually land the spot. After speaking with the AMAZING Josie Butler for an interview in May, I knew I would just love it here…and I have!

It feels right to talk a bit about all of the good that comes from my goodbye. For starters, I have learned so much! With my textiles marketing background, who knew I would fit so well at a PR firm? Well, now I know….PR and marketing go hand in hand. Not to mention two of Clairemont’s biggest clients are home furnishing companies (textiles + furniture = PERFECT FOR ME)! If learning the ins and outs of writing, tapping into my knack for research and practicing extreme organization weren’t enough, I have also come to find my inner social media savvy and have gained necessary and implementable skills for the future.

Overall, my time here was just not long enough! If I wasn’t crossing that big blue Atlantic for business school in Europe in a week, I would beg to stay forever! There is nothing more important than having an environment that is conducive to producing great work, and Clairemont genuinely has that!

Last but not least, I can’t leave without saying with conviction that Dana is an inspirational woman. Her passion and vision for this company is unbelievable, and I feel simply honored to have had the opportunity to work for such a beautiful person, inside and out.  Plus, she has great taste in employees because Josie is a powerhouse! The motivation and dedication she brings to her work has encouraged me to do the same, and if I get to continue to call her my friend in the future, I will consider myself a lucky girl!

With an extremely heavy heart, I want to tell Clairemont Communications that it has given me so much in a short time, and I am so grateful! I hope you don’t forget me because I will surely never forget you!

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Green Thought Thursday: Hats off To Hotel Indigo

July 28, 2011January 31, 2023 Dana PhelpsBlog, Sustainability

For those of you who are regular readers of our Green Thought Thursdays, you know that I typically don’t pen this post, as Josie is certainly our Queen of Green. How apropos that I found inspiration while working for a few days in Asheville, her  former home!

When I check into a hotel, one of the first things I do is make sure I have drinking water in the room. That is usually in the form of bottled water. What a wonderful surprise to walk in my room at Hotel Indigo and find a water carafe complete with a haiku with “filling station” instructions. (Who doesn’t love a haiku!)

Kudos to Hotel Indigo for its environmental practices! Combined with the hotel’s beautiful design and comfortable bedding, I will definitely be a repeat guest. And a well hydrated one at that!

 

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Wake Up!

July 27, 2011January 31, 2023 Josephine ButlerBlog, Clairemont Client News, In Our Community1 Comment on Wake Up!

Since  I started with Clairemont nearly a year ago, I have proudly joined Dana in working with Triangle Family Services, a local nonprofit focused on building a stronger community by helping needy families in the area. In case you’re not familiar with the organization, here’s a quick rundown of its comprehensive services: individual and family counseling, consumer credit counseling, an emergency housing program and abuser treatment program.

Want to learn more? How about attending the organization’s very first Wake Up with TFS annual charity breakfast? The event will be hosted by the TFS Young Professionals — of which, I am an active member — on Thursday, Sept 1. from 7:30 to 9:00 a.m. at the RBC Center.

As co-chair for the event, I can promise it will be a memorable and moving morning. Clients will share their stories, present and past members of the Board of Directors and Advisory Board, as well as  outgoing Board Chair Clymer Cease will be honored and the food will be delicious!

Money raised from the event will benefit needy families in the area. Tickets are $35, with table sponsorships available for $250 for a table of 10, as well as $500 for additional name recognition. Those interested may purchase tickets online at www.tfsnc.org/.

Will I see you there?

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
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Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
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Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
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For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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