The Beauty of Raleigh PR: Day 7 – Event Planning

By Posted in - Entry-Level PR Job & Marketing on January 16th, 2015

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.

Little girls love to play dress up, and as a child I remember wanting to put on my mothers shoes and clothes and was often caught playing in her makeup.

Kids today especially fancy Disney Princesses, although I thoroughly enjoyed Cinderella; I never requested to go to school in the costume or demanded her at my birthday party.

The realization that children obsess over these characters hit me when the newest Disney Princess was released. Elsa, from Frozen. Queen Elsa of Arendelle or the snow queen, is the protagonist of Disney’s Award winning 2013 animated feature film.

Elsa is voiced by Idina Menzel and serves Disney as the 13th princess and very first queen. Elsa possesses the magical powers to control ice, frost and snow and has taken the Disney world and children’s hearts by storm.

I know you have to be reading this wondering, what does this have to do with PR? Well, one of our clients is interested in having Elsa at an event.

At Clairemont, our task is to find the most authentic Elsa impersonator that is realistic and believable for the children to enjoy. The Clairemont team has to do the groundwork to not only make the client happy, but also bring smiles to little girl’s faces when they see their idol walk through the door.

Think that’s an easy task? No way. Every company in the Triangle boasts to having the “best” Elsa.

After doing research and narrowing down the best girl for the job, budget became a concern. Many companies carrying the best costumes and wigs don’t come at a cheap price, and without freezing the clients budget it was back to the drawing board.

The team had a new dilemma. Will the character draw enough interest to justify the added cost? Will bringing in the character distract from the company’s event?

With all of these factors in mind, we turned to costume shops in the Triangle, and apparently, we aren’t the only ones after an Elsa costume. One company had the costume booked through April. So yes, we believe Elsa will indeed draw children singing, “Let it Go” (her theme song) to our event.

Now all we have to do is relay all of this information to the client, and see if he too will jump onto the Frozen bandwagon.



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