The Beauty of Raleigh PR: Day 27- New Biz

By Posted in - Entry-Level PR Job on February 13th, 2015

The Clairemont team is always on the go. With coffees in the morning, lunch meetings in the afternoon, and business meetings in the evening the team has a lot on its plate. Since I am still relatively new to Clairemont, I haven’t had the opportunity to have many trips out of the office. My days are spent engulfed in client work including research, social media planning and media coverage reports.

Yesterday, I got to attend my first meeting with a potential client, and happy doesn’t begin to describe my feelings about it. We “suited up” for the occasion and ironically all of our outfits coordinated. Although we didn’t plan it, I think cosmically our closets were intertwined. We all showed up wearing a shade of  Marsala – Pantone’s color of the year.

At the meeting, I had the chance to talk directly to the potential client. I started with a short anecdote about the backstory of how Mrs. Hughens sent me the offer for my very first job. I told them all about how she inquired about my favorite color and birthday. I was honored and impressed that she took the time to ask and make little old me feel so special.

I explained how that attention to detail is the Clairemont difference. Not only do we take the time to make sure the work is done right, we also strive to ensure that the work we do takes each account to the next level. The potential client thanked me for sharing and said that it aided in the decision making process.

Mrs. Hughens asked me to sing to close out the meeting. I hurriedly decided to sing Mariah Carey’s “Hero.” I think the lyrics describe Mrs. Hughens as the hero of Clairemont. With her expertise, new and existing clients can find the strength to carry on in their company.

Here is the snippet of what I sang:

And then a hero comes along
With the strength to carry on
And you cast your fears aside
And you know you can survive
So when you feel like hope is gone
Look inside you and be strong
And you’ll finally see the truth
That a hero lies in us (Clairemont)

I know it’s awful redundant, but everyday I realize this job is perfect for me. Sure, I have a copious amount to learn about PR, but I am confident in my aptitudes and where I fit in this team. I hope we receive good news about this account, but if not at least we know the team made a lasting impression.

Sometimes, being successful is simply the joy in knowing how you made someone feel. So my first “field trip” went well and I am looking forward to the day where I am off to new business coffees and lunches on my own.

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.



(2) awesome comment(s)...

  • Ken Jacobs - Reply

    February 20, 2015 at 12:47 pm

    Jasmin, I’d ask if you know how very lucky you are to work for Dana, AKA “Mrs. Hughens” but clearly you do! Wishing you all the best in this adventure.

    Ken Jacobs
    Jacobs Communications Consulting

    • Jasmin Sessoms - Reply

      February 20, 2015 at 2:56 pm

      Mr. Jacobs, she is a joy to work for! Thank you for the well wishes!

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