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Tag: #socialmedia

Looking Back on 2020 Trends

Looking Back on 2020 Trends

December 18, 2020January 31, 2023 Clairemont InternBlog, Marketing, Social Media + Influencer Engagement#2020, #socialmedia, #TikTok, Instagram, Marketing, trends

This year has undoubtedly been an eventful (ahem, crazy) one! Just like 2020, trends are hard to predict but vital to stay on top of as a communications professional. Changes in the marketing landscape can be influenced by huge global events (i.e. COVID-19) as easily as an unexpected effort to create a Broadway musical via TikTok (see Ratatouille the Musical).  

Check out these trends that made an appearance in 2020.

Lockdown, Laptops and Laying Low at Home

The COVID-19 pandemic kept most Americans behind closed doors and away from others throughout this year. Inevitably, this led to a widespread consumer shift to increased time online, with 39 percent of people polled saying that they spent more time on social media sites like Instagram and Twitter this year. 

Here are a few stats that show how marketers are handling the pandemic … and how consumers are responding: 

73 percent of advertisers held back campaign launches, with 52 percent anticipating to resume or increase their advertising budgets during the summer of 2021. 

87 percent of consumers have said they appreciate brands that make an effort to provide updated and important information amid the pandemic. 

37 percent of customers said they want advertising to make them feel safe and give them a feeling of normalcy, and 31 percent said they want ads that evoke positive feelings. 

76 percent of small- and medium-sized businesses have leveled up in SEO, social media and data analytics skills. 

Email marketing, websites and social media marketing are top tactics that businesses leveraged during 2020.

Incredible Internet Trends

From April’s Tiger King craze to TikTok’s sudden rise in popularity, 2020 has been a wild ride filled with interesting social media moments. 

Let’s dig into a few of them, shall we?

  1. TikTok tapped into popular culture, taking it from a Gen-Z-dominated app to something people of all ages enjoy. Starting in March, TikTok was downloaded onto people’s devices more than 115 million times, breaking the record for the most app downloads in a quarter. TikTok caused skates to be sold out almost everywhere and convinced almost everyone to attempt whipped coffee in April. Its users once trolled the president himself. 
  2. Instagram Live saw a 40 percent increase in usage, with brands figuring out new ways to tout their products and services. 
  3. This year, activism and political discussion took the limelight on social sites that previously prioritized light-hearted content. More than ever, users took to their socials to share their political beliefs and support causes they hold dear.

Yearning to read up on more of this year’s trends? Scroll through this site’s synopsis. 

Artificial Intelligence Yields Tangible Results

Amid an age of technology, artificial intelligence has proven to be a significant way to gain a competitive advantage this year. 

Why else have companies made the choice to incorporate AI into their business plan? A recent survey shows that 75 percent of respondents adopted AI because they believed that it will allow them to “move into new businesses” and be an incentive for new organizations to enter their market, among other reasons. From helpful chatbots to in-depth analyses on consumer behavior, artificial intelligence will soon be behind basic communication, product recommendations, content creation and so much more. 

According to artificial intelligence education site, Techgrabtye: 

“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

Sounds pretty convincing! 

Curious about curating content to tackle every up-and-coming trend? Browse our top content creation resources here! 

By Clairemont intern Anna Beth Adcock, a senior at NC State.

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LinkedIn Launches New Updates

LinkedIn Launches New Updates

September 25, 2020January 31, 2023 Clairemont InternBlog, Professional Development, Social Media + Influencer Engagement#professionaldevelopment, #socialmedia, #socialmediamarketing, LinkedIn

What is life without constant change, and what is social media without its constant revamps? LinkedIn has just announced a new assortment of changes coming over the next quarter to the business connections site. 

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LinkedIn Stories

Starting with Snapchat and moving to Facebook and Instagram, the 24-hour disappearing stories trend has spread to LinkedIn. While its predecessors’ concept of stories has been casual peeks into users’ everyday lives, LinkedIn is adding a professional spin. Amidst the “new normal” of the COVID-19 world, people miss the everyday interactions at the office and small talk with co-workers at the coffee station. LinkedIn’s stories provide a different means of personalized engagements to its users. 

According to LinkedIn’s Head of Consumer Products, Pete Davies, “(Stories) spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.”

Here’s how you can harness the positive potential of LinkedIn’s stories on your profile.

  1. Share quick customer and client testimonials.
  2. Post valuable Q&As with experts in your field or leaders in your organization. 
  3. Give a sneak peek into your professional life and highlight your skills and strengths.
  4. Watch your connections’ stories and engage with them.

Video Meetings

This addition is “classic 2020,” right? LinkedIn’s video update allows messenger chatting to easily switch over to a video call through Zoom, Microsoft Teams or Verizon BlueJeans. With this update, it is more vital than ever to ensure “video readiness” at the drop of a hat. 

A Simple and Sleek Site Look

The latest version of LinkedIn will be all about community and engagement. The new site design will reflect this sentiment with an efficient and streamlined appearance that makes it easy for users to find the functions they need. LinkedIn’s goal with this new design is to create a sense of belonging through its site experience. 

Searching has been simplified, too. Users will be able to seek groups, content and events, along with the original search of people and jobs. 

LinkedIn is known throughout the business world as an effective virtual tool that can be channeled to build a personal brand, engage with other professionals and seek career opportunities. This array of fresh components will continue to enhance the power of professional connection — virtually. 

Want to “connect” with more professional development tips? Check out the Professional Development section of our blog!


By Clairemont intern Anna Beth Adcock, a senior at NC State.

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