Ever heard the one about how many PR people it takes to take a photo of another PR person taking a photo of other PR people?

I’ve just returned from my 9th PRSA‘s Counselors Academy conference. With 160 public relations experts gathered in San Juan for several days, I’m willing to bet at least a few thousand images were captured. This one is from the opening networking event called Counselors 101, designed to introduce first-time attendees to people who have one, two or maybe 20 conferences under their belts. To see more photos from the conference, search #caprsa on your favorite social media channel.

How does attending an industry conference benefit an agency’s clients? Read the post I wrote upon returning from the 2010 conference to find out a few ways, and for more information about this group and its members, read the posts in our Counselors Academy category.