Have you ever heard the phrase “a business is only as good as the clients it serves?” It’s an interesting perspective that highlights the importance of building relationships with clients that go beyond one-time projects and provide value to them on an ongoing basis.

Karl Sakas is the president and founder of Sakas & Company, a coaching and consulting company for digital marketing agency owners. He recently spoke at NCPRSA’s professional development luncheon on the topic of client relationships. I had the opportunity to go On the Record with Karl to take a closer look at building a productive and enduring client rapport.

How do you develop relationships with clients? Connect with us on Twitter and continue the conversation.