Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: NC Agriculture

What Does a PR Agency Do? Pepper Festival

What Does a PR Agency Do? Pepper Festival

January 31, 2017January 31, 2023 Sarah HattmanAwards, Blog, Case StudiesBriar Chapel, Creative PR, event planning, NC Agriculture, New Home Community, Pepper Festival, PR Agency, Raleigh PR

More exposure and higher attendance were the desires of the Briar Chapel marketing team as it planned its 8th Annual Pepper Festival to support North Carolina agriculture. Briar Chapel is the largest master-planned green community in North Carolina and part of Newland Communities, the country’s most prominent privately held residential real estate developer. It turned to Clairemont Communications to achieve these goals and draw potential homebuyers on-site.

The Strategy

Clairemont faced the challenge of engaging busy media with an overall dwindling interest in annual festivals and one located nearly an hour’s drive from the community. We established an event strategy with target audiences of local media and influencers and area residents with interests in new homes, local foods and sustainable agriculture to drive attendance for the Pepper Festival.

Execution

Our creativity spiced up the festival, securing record coverage and top attendance for this one-day, local event.

  • The People Behind the Pepper: Hosted on-site at Briar Chapel, the Pepper Festival features local culture, food, music and art, while inviting the community to support North Carolina agriculture. For the festival’s eighth year, Clairemont told the story of the people behind the pepper. We dubbed the festival founder as “The Pepper Queen” and touted the fact that her vision now funded more than 200 local farmers due in part to the festival’s success. Farm tours gave reporters the chance to experience the farmers’ stories, interview Briar Chapel partners and highlight the appeal of the festival.
  • Hot Media: We invited key members of the media who personally enjoy spicy dished and craft brews to serve as food and beer judges, and secured attendance from seven prestigious reporters from print, radio, blog and TV outlets that directly correlated to resulting media coverage. Clairemont also sent journalists pepper-themed materials, including news releases, fact sheets, media alerts and pitches that incorporated highly themed verbiage.
  • Event Logistics: Clairemont provided on-site support for the Pepper Festival and served as concierges for the media and judges. We crafted judging criteria, provided media kits, escorted media members through a festival tour and oversaw the judging, the emcee of the event and the awards presentation.

Results

After turning up the heat on the 8th Annual Pepper Festival, Clairemont exceeded each of its objectives and produced the following results:

  1. Clairemont secured a total of 13 blog posts and nine news stories, which included two stories in the area’s largest newspaper, the News & Observer, and a full blog with Triangle Explorer. For the first time in Pepper Festival history, we secured television coverage – both pre-event stories and on-site interviews – and a feature article in a long-lead magazine.
  2. We bolstered Briar Chapel’s online visibility by securing third-party social media mentions from bloggers and reporters on social media to approximately 200,000 combined followers on Twitter alone.
  3. Clairemont boosted ticket sales more than seven percent.

Clairemont’s strategic plan and creative tactics revitalized the Pepper Festival, garnering record attendance of 1,500 people. Additionally, Briar Chapel’s marketing manager declared the event was the tipping point for many homebuyers already considering a home purchase at Briar Chapel and the impetus for increased on-site and online visits by those just beginning a new home search. Moreover, Clairemont broke through the barriers with media and influencers – distance and lack of interest – to generate event excitement and news coverage that will continue to benefit North Carolina agriculture and drive consideration for Briar Chapel as a new home community long after the 8th Annual Pepper Festival.

The work Clairemont Communications conducted in partnership with Briar Chapel earned an Honorable Mention in Total Campaign from the Raleigh Public Relations Society and an Honorable Mention for Events & Observances from the North Carolina Public Relations Society of America. We are proud that this campaign represents two of the 137 awards we’ve received since starting Clairemont in 2010. To read more about the work we do with clients, please visit the case study section of our blog.

Image courtesy of Briar Chapel. 

Read More

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
Follow on Instagram
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
Proudly powered by WordPress | Theme: realy-store by inverstheme.
Cleantalk Pixel