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Tag: food photography

5 Food Photo Tips for Smart Phones

5 Food Photo Tips for Smart Phones

November 11, 2015January 31, 2023 Cherith AndesBlog, Marketing, Restaurant PR + Hospitality PRchef PR, food marketing, food photo tips, food photo with smart phone, food photography, food pr, Restaurant PR2 Comments on 5 Food Photo Tips for Smart Phones

It’s a good bet that if you’re sitting down to dinner, you’re snapping a photo of your food. Compelling images have the potential to create cravings that boost a restaurant’s appeal and garner engagement on social media. But not all of us carry a Nikon in our evening clutch. So we combined forces with Stacey Sprenz, founder of Stacey Sprenz Photography, to share some of her most shutter-worthy food photography tips–all tailored to your smart phone.

  1. Screen Shot 2015-11-04 at 10.41.36 PMTurn off the flash. In food photography, a flash casts a shadow, washing out the subject and warping its appetizing hues. Natural daylight is best, so find a window whenever possible. And don’t be afraid to move the subject around to several places in the room to capture optimum lighting.
  2. Try three different angles.
    1. 45 degrees or less: Use this angle to demonstrate the height of a dish, perfect for showcasing an appetizer with microgreens or a salad with garnish mounded on top.
    2. 90 degrees: The overhead angle typically works well for soups, skillets or table settings.
    3. Zero degrees for drama: Hold your smart phone level with the table to capture a particularly artistic plating or display.
  3. Frame the shot. Use the rule of thirds. Divide the frame into three segments (horizontal, vertical and diagonal), and position the subject to fill either one-third or two-thirds of the frame. Allow “negative space” to fill the rest of the shot to focus emphasis on the dish.
  4. photo with utensils by Stacey SprenzStyle on site. Utensils, textiles, table décor, background – experiment with available props to create a scene or elicit an emotion. Prop spoons at an angle, nestle the dish on a casually folded napkin or position a bottle of wine as a backdrop.
  5. Use an app(lication) for your app(etizer). The custom technology of photo apps help to correct exposure and white balance, increase clarity and saturate weak color palettes. Experiment to find a phone app that works best for the type of photo you’re taking. For food photography, Stacey loves Afterlight.

Want to know more food marketing tips? Check out our blog on festival and event marketing–a great place to use your new photography skills. Peruse Stacey’s collection of culinary photos or chat with her on Twitter for more artistic inspiration.

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Photo of the Week: Food-Seen

Photo of the Week: Food-Seen

October 9, 2015January 31, 2023 Cherith AndesBlog, Marketing, Photo of the Weekfood photography, food pr, food-seen, Raleigh photography, Raleigh PR, Restaurant PR

We love to work with talented partners, and this week, we had the opportunity to celebrate the official launch of Food-Seen by Felicia Perry Photography. An L.A. native on a foray to Raleigh, Felicia is an international award-winning artist who has been capturing life through a camera lens for almost a decade and a half. While she’s photographed her fair share of blushing brides (with features in The Knot and Wedding Wire), Felicia’s expertise now concentrates on the food and beverage scene, seeking to convey the intrigue and emotion of the culinary world.

Felicia snapped this image at Durham Distillery with the assistance of art director Kayte Price. The idea for the photo is to depict a perfectly composed drink in the midst of chaos or “a conniption,” which is the name of the gin.

Congratulations to Felicia and her team!

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