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Tag: Business Development

Using Clubhouse in Business Strategy

Using Clubhouse in Business Strategy

March 17, 2021January 31, 2023 Clairemont InternBlog, MarketingBusiness Development, business PR, Technology Trends

If you’ve checked the news over the past few weeks, you’ve probably seen the frenzy surrounding Clubhouse. Clubhouse is an invite-only iPhone App where individuals can host and join conversations. The app functions using only audio; there are no pictures or videos in the conversation rooms.

At its core, Clubhouse is a social media platform and a space for the exchange of thoughts and ideas. Unlike some other social platforms, Clubhouse isn’t dominated by influencers. Anyone can host a conversation room, gain followers and make an impact. 

Currently, initial Clubhouse invitees are only allowed to give out a few invites to the platform. This number is expected to increase as Clubhouse slowly accepts more users onto the platform. 

If Clubhouse continues on this similar path, the app will be a must-have for your business. In May 2020, the app had 1,500 users and was worth $100 million. As of February 2021, Clubhouse has skyrocketed to 2 million users with an estimated worth of $1 billion. 

Check out a few ways below that Clubhouse can boost your business. 

Grow your social media presence. 

While you can only interact with other users using audio, Clubhouse links your social media accounts in your user profile. Sharing your social media handles with other leaders in the industry is a great way to build a relevant follower base. This organic exposure can help your business maintain a stable presence and forge lasting relationships. 

Develop your business model. 

Some of the world’s most influential thought leaders are active on Clubhouse. Just the other week, Elon Musk hopped into a Clubhouse room to grill Robinhood CEO Vlad Tenev on the app’s recent role in the GameStop Wall Street debacle. The opportunity to hear from influential leaders in your industry also gives your business the chance to take notes, learn and improve your business model. 

Inside a Clubhouse conversation room.

The leaders of the conversations are found at the top of conversation rooms.

Flex your industry expertise.

Hosting a conversation room is a great way to show that you have a distinctive perspective, opinion or skillset to share with the industry. As a business owner, this can help you bolster brand legitimacy and promote your product. 

Use Clubhouse to showcase your industry expertise in a plethora of  different ways; talk about anything from your founding story to a niche market your business reaches or specific tips and tricks for tackling an industry challenge. Like most things in life, the more creative and imaginative you are, the more attention you’ll grab.

Foster relevant connections.

While you can certainly leverage Clubhouse to build your social following, you can also take this a step further to find people with particular skill sets that meet your business needs. 

An entrepreneur who recently wrote an article for Forbes Magazine about Clubhouse mentioned that he hired a new employee after connecting on Clubhouse. A lawyer using Clubhouse mentioned to the Social Media Examiner that she has gained upward of 20 new clients from hosting a Clubhouse meeting. Make the most of Clubhouse and use it as a platform to search for individuals with talent that can benefit your business. 

Are you interested in the digital space but want to grow your business through real-world connections, too? Check out our recent blog on strategies to build business connections. If you still don’t know where to start, contact us to plan Clubhouse strategy for your business today.

 By Clairemont intern Anne Claire Foreman, a senior at UNC-Chapel Hill.

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Strategies to Build Business Connections

Strategies to Build Business Connections

February 22, 2021January 31, 2023 Cherith AndesBlog, Inspirational, Professional Developmentbuilding business connections, building relationships, Business Development, networking

Eighty-five percent of professional success comes from people skills. New customers. New business partners. New jobs — all from relationships.

But how do you forge authentic connections and business relationships in an era when handshakes and hugs aren’t possible?

I had the opportunity to roll out a toolbox of relationship-building strategies for a Tech Tuesday seminar with Shop Local Raleigh (SLR).

These effective, tangible tactics employ skills you may already have but aren’t actively using to make new connections, build trust with your contacts or audience, and move them to action. During this business seminar, I explored:

Social Networking

  • Finding connections
  • Initiating meaningful conversations
  • Effective follow-up
  • (And yes, Zoom)

Video
Did you know that 80 percent of your customers would rather see a live video from you than read a blog? Get camera-ready, friends, with easy strategies to use:

  • Personalized video
  • Live video

Thanks to SLR for this fun opportunity to share our insights and connect with amazing local businesses!

Catch the replay here of SLR’s seminar here! 👇🏼👇🏼

At Clairemont, we can help create a strategy to grow your business, too.

Drop Us a Line
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Use LinkedIn Company Pages for Growth

Use LinkedIn Company Pages for Growth

August 6, 2020January 31, 2023 Cherith AndesBlog, Professional Development, Social Media + Influencer EngagementBusiness Development, LinkedIn, Linkedin Business Page, LinkedIn Networking, social media strategy

During our current work-from-home culture, online connections have become a vital lifeline for business growth — especially on platforms like LinkedIn. LinkedIn provides a hub for conversation, idea sharing and community in a time when in-person events are not always possible.

More than ever, now is the time for businesses to leverage their LinkedIn Company Pages to cultivate connections and foster business growth.

Why LinkedIn for Business Development?

The stats are quite compelling.

  • LinkedIn has 675 million users and gains two new members each second.
  • 63 million users are in decision-making positions, and 90 million are senior-level influencers.
  • LinkedIn is the top channel B2B marketers use to distribute content.
  • LinkedIn has 17 million opinion leaders and 10 million C-level executives.
  • Users are seeking professional and industry connections. Professional content gets 15 times more impressions than job postings.
  • More than 50 percent of all social traffic to B2B websites and blogs comes from LinkedIn.

In short, LinkedIn is a hotbed for industry connections and partners, especially those in decision-making roles.

Naturally, your LinkedIn Company Page serves as a springboard to showcase what you do, who you do it for and the results you get. It makes sense that you should maximize this channel to grow and connect with your target audience.

Grow Your Audience

Beyond organic growth, you can leverage LinkedIn’s features to cultivate and build your audience. First, invite your own connections to follow your LinkedIn company page through the Invite Connections feature. You can invite up to 50 people each day, an easy and effective way to remind your contacts where you work and what you do.

Invite your employee base to follow the page through company emails, direct messages and personal asks. Alert your employees to your most important posts through the Notify Employees of Updates functionality at least once a week. This increases engagement, triggers LinkedIn’s content algorithm and in turn surfaces your post to the top of the newsfeed for further engagement.

Host Virtual Events

One of LinkedIn’s newer features allows you to host virtual events, such as networking and sales/marketing seminars as well as webinars and e-trainings. Event organizers and attendees can send invitations to connections, and much like Facebook, you can monitor the details and converse on the event’s newsfeed. Host trainings, free seminars and virtual coffee chats in lieu of those you might have done in person.

Create Connect-Worthy Content

Maximizing your page’s newsfeed to foster connection requires a blend of traditional marketing knowledge and real-time flexibility.

1. Know Your Audience. Nothing has changed with this ground rule. To explore your page’s follower demographics, leverage LinkedIn’s Follower analytics tool that provides a breakdown by location, job function, seniority, industry and company size. Competitor audits can also provide helpful insights into content that has performed well for companies in a similar industry space.

2. Identity Your Audience’s Top Needs. In 2020’s shifting landscape, change seems to be the only constant. Use this time to provide support for your audience and offer generous, authentic solutions in any way you possibly can. Offer resources that are highly educational but low-pressure for the consumer, like free e-books, instructional videos and webinars. More than usual, prove your value and position yourself as a go-to resource, which can pay off later.

3. Pinpoint Content That Builds Your List. For higher engagement, aim to showcase visual media, such as photos and videos. According to LinkedIn itself, videos get five times more engagement, and native LinkedIn video entails an added bonus as they autoplay in members’ newsfeeds.

Things to share? Company news, staff spotlights, behind-the-scenes peeks, how-to videos or product launches. You can also link to your e-books online and prompt followers to provide an email address prior to downloading, adding subscribers to your newsletter list. Check out additional tips to maximize LinkedIn’s content algorithm.

4. Make It Manageable. Create a sustainable content calendar and utilize scheduling tools, such as Hootsuite, Sprout or Sprinklr. This will minimize the last-minute content crunch and posting fatigue. It also allows you to ensure a strong mix of high-performing content and media types.

5. Follow Up. If you see the same followers engaging with your posts, drop them a line to begin a personal conversation. Forge warmer connections by asking to learn more about what they do and what their most pressing needs are in the industry. This jumpstarts the conversation for future collaborations. In addition, you can create a rotating panel of brand ambassadors to discuss industry trends and foster relationships for future partnerships.

With its continuing evolution, LinkedIn is still leading the pack as one of our strongest virtual networking tools. Don’t miss out on these gains!

Learn how to strengthen
your personal LinkedIn presence!

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