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Clients Leading Summer Reading

June 27, 2017January 31, 2023 Cherith AndesBlog, Clairemont Client News, Public Relationsbook club, Raleigh PR, summer reading, Talbots, Vita Vite

Summer reading isn’t for just for kids anymore. Both national corporations and local businesses — including two Clairemont clients — have launched reading programs to foster a sense of community while encouraging adults to explore, learn and grow.

Talbots

Image courtesy of Talbots.

In May 2017, Talbots and Random House Publishing unveiled “Give a Book. Get a Book,” its inaugural summer reading program and the largest underground lending library in America. Customers are asked to drop off a much-loved book that has impacted their lives at their local Talbots and pick up another book someone else has loved, learned from and recommends.

Festive bookplates are also provided in store to encourage customers to write a note about why that book is a favorite before it is passed along to the next reader. And customers can come back all summer to share and pick up new books. At the end of the summer, any books remaining in stores will be donated to local organizations, allowing these novels to impact communities on a larger scale.

Vita Vite

What pairs with a summer rosé better than a summer read? Vita Vite, a wine bar and art gallery in the heart of downtown Raleigh, kicked off its monthly book club in June of 2017. Guests were invited to snag a glass of wine and enjoy tasty bites while chatting about the month’s selected novel, The Seven Sisters. Friends gathered for an evening of pinots and pages. For information on future book club dates, check out VV’s Instagram.

Interested in getting out and about more? Our clients are always launching fun and creative events, like the Wendell Falls Farmhouse Jams outdoor concert series!

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