Stop horsing around up there!
On November 19, 2015, Clairemont Communications CEO Dana Hughens moderated a panel for the Triangle American Marketing Association (AMA), featuring several local star chefs and culinary gurus. While discussing restaurant marketing on a shoestring budget, Brooks Briz of Kamado Grille turned the tide by rolling out not his best, but his worst marketing ideas. In this case, Briz had donned a unicorn mascot costume to support a local school, a tactic which badly backfired when it frightened the young students into tears. Fortunately, the AMA crowd responded much more appreciatively.
Always choose creative tactics that will resonate (effectively) with your target audience!
Other panelists included Chef Teddy Diggs of Il Palio (Clairemont client), Lionel Vatinet of La Farm Bakery and Sam Ratto, chocolatier and co-owner of Videri Chocolate Factory.
Want to see some crazy Clairemont ideas that did work?