5 Golden Rules of Web Copy
Ten seconds.
That is all you have to grab the attention of a website visitor and convince them that your content is what they …
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3 Tips to Telling a Compelling Story
“Tell me and I forget, teach me and I may remember, involve me and I learn.” (Benjamin Franklin)
Data, facts and figures appeal to the intellect but, as Benjamin Franklin astutely notes, information falls flat when …
Read More →Mightier Messages
You’ve crafted the perfect message, but your marketing is still falling flat.
In the restaurant industry, marketers spend hours laboring to hone the catchiest tagline, the cleverest tweet, the snazziest e-newsletter sure to pack the dining room. Yet somehow, …
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