5 Golden Rules of Web Copy

Ten seconds.
That is all you have to grab the attention of a website visitor and convince them that your content is what they …
Read More →Ten seconds.
That is all you have to grab the attention of a website visitor and convince them that your content is what they …
Read More →“Tell me and I forget, teach me and I may remember, involve me and I learn.” (Benjamin Franklin)
Data, facts and figures appeal to the intellect but, as Benjamin Franklin astutely notes, information falls flat when …
Read More →You’ve crafted the perfect message, but your marketing is still falling flat.
In the restaurant industry, marketers spend hours laboring to hone the catchiest tagline, the cleverest tweet, the snazziest e-newsletter sure to pack the dining room. Yet somehow, …
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