With today’s technological advancements, have we lost the relationship component of public relations? Is the concept of meeting a reporter for a cup of coffee dead? Desk side briefings? Even real phone calls?  Read what my friend and fellow Counselors Academy executive committee member, Pam Golden of GLA Communications has to say in her PRSA Tactics column, Putting Relations Back in Public Relations.

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” The column was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, but his only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession.

Want to know more about Counselors Academy and its members? Read our previous posts here.