We tend to get a little fired up about social networking here at Clairemont. After all, social networking — or at least the desire to integrate it into overall strategic communications campaigns — was one of the reasons Clairemont was started. If you want to know how I really feel, just use the term social networking expert in a conversation with me. Why? Because I don’t believe in social networking experts. I believe in communications experts.

I recently had the opportunity to talk about what we do at Clairemont on WCHL’s Today’s Business with Jeremy Salemson. If you listen to the interview, you will hear that a large portion of our time was spent discussing social networking. Because of that, Jeremy invited me to be a guest on another show he hosts on WRAL.com, Business Today, to discuss social networking again. The format allows for short Q’s and A’s, so if this sparks more detailed questions for you, please contact me for further discussion.

I’m so proud that in the first few months in business, we are achieving our goal of successfully blending traditional public relations and marketing communications with social networking to help our clients reach their business objectives. Each and every Clairemont account currently includes social media in some capacity. From building and executing social networking strategies from scratch in conjunction with a real estate client to helping a major furniture manufacturer connect directly with consumers through a new blog to conducting a social networking analysis for one of our area’s major universities to yesterday’s training session to teach a client how to use Twitter as a sales tool, we are doing work we love with clients we love! What could possibly be better than that? –Dana

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