Category: Counselors Academy

Communicating Your Brand

Dana PhelpsBlog, Counselors Academy, Marketing

People often say that PR agency people can’t do PR for themselves. I don’t think it is that we can’t — we just prefer staying focused on our clients. However, there are times a PR agency owner has to stop and think of her firm as if it is a client’s organization.

That’s exactly what my friend and fellow Counselors Academy executive committee member, Rebecca Mosley, did when her agency joined forces with another firm. This article, called Communicating Your Brand from the Inside Out,  appeared in PRSA’s Tactics last month. It details the steps Rebecca and her team at Duo PR merged with Impress Labs. My favorite part is how employees participated in developing the new brand as the two groups became one.

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” The column was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, but his only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession.

Want to know more about Counselors Academy and its members? Read our previous posts here.

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Putting the Relations back in PR

Dana PhelpsBlog, Counselors Academy, Public Relations, , ,

With today’s technological advancements, have we lost the relationship component of public relations? Is the concept of meeting a reporter for a cup of coffee dead? Desk side briefings? Even real phone calls?  Read what my friend and fellow Counselors Academy executive committee member, Pam Golden of GLA Communications has to say in her PRSA Tactics column, Putting Relations Back in Public Relations.

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” The column was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, but his only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession.

Want to know more about Counselors Academy and its members? Read our previous posts here.

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Zika and Staying the PR Course

Dana PhelpsBlog, Counselors Academy, Public Relations, , , , ,

What happens when a PR group has a potential PR crisis? Read this PRSA Tactics article called Zika, Puerto Rico and a Test in Issues Management penned by my friend and fellow Counselors Academy board member, Martin Waxman, to learn how a group of pros made the go or no go decision.

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” The column was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, but his only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession.

Want to know more about Counselors Academy and its members? Read our previous posts here.

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The New Labor Law and PR Agencies

Dana PhelpsBlog, Counselors Academy, Public Relations, , , , , ,

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” The column was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, but his only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession.

When John asked me if we could write about what the new federal labor law means for PR agencies, we turned to long-time friend and trusted advisor to many Counselors Academy members, Michael Lasky of Davis and Gilbert. Thanks to Michael and his colleague, Jessica Golden Cortes, for this insightful article, Pay Pals: New Federal Overtime Rules Mean Change for PR Pros.

It is exactly this kind of issue that as a PR agency owner makes me turn to Counselors Academy for guidance. Want to know more about Counselors Academy and its members? Read our previous posts here.

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Staff Development

Dana PhelpsBlog, Counselors Academy, Public Relations

In this article Staff-Development Plan Pays Dividends, my friend and fellow Counselors Academy executive committee member, Alice Chapman of MP&F Public Relations, writes about how employee engagement and staff development are integral to building a positive company culture. I love Alice’s analogy of her firm being like a teaching hospital. You can read the full PRSA Tactics article here.

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” It was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, and his only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession.

Want to know more about Counselors Academy and its members? Read our previous posts here.

Read More