Written by Sissy Rodriguez, junior at the University of North Carolina at Chapel Hill.
The unprecedented rise in social media over the past decade has turned traditional crisis communication on its head.
Social media …
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What happens when a PR group has a potential PR crisis? Read this PRSA Tactics article called Zika, Puerto Rico and a Test in Issues Management penned by my …
Read More →Intern McKenzie Muckerman explores the ramifications of “negative PR.”
Miley Cyrus. Urban Outfitters. Uzbekistan. Kanye West.
What do all of these have in common? It’s simple; these entities have all found a …
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